Heidi Kaluza

this is Mohsen Mahdawi, the green card holder who was just arrested by ICE for rendition at his citizenship interview

blue origin x SHEIN flight suits just dropped accessible to all for $3.99 Shop like a billionaire. TEMU Laurien Sancheëz “pilot” accessory kit $9.99 add croissant lamp to unlock free shipping (not space appropriate). *free plush rocket 🚀 rat for all eligible purchases. must be 3 yrs or older.

All of this reminds us of the three questions we should be asking during All Of This:

• Who gets our attention?
• Who gets our data?
• Who gets our funds?

H/t @heidikaluza.bsky.social

Donate to Help Jose and Maria's Family Rebuild After Eaton Fire, organized by Andrew Valdes On January 8, 2025, the Eaton Wildfire swept through Altadena, CA,… Andrew Valdes needs your support for Help Jose and Maria's Family Rebuild After Eaton Fire

Jose & Maria’s (Eaton Fire) GofundMe is just about 20% funded since yesterday! Please drop $5/$10/$25 and/or share… hoping to remove this stressor for them as they continue to help their neighbors and prepare for possibly another round of dire wind conditions. gofund.me/1d69c9ef

We love a susty decor king 👑

The “free our feeds” campaign and foundation was a nice lil’ nugget of hope to read about this morning with my lil’ cup of steaming coffee ☕️

That isn’t impressive to me.

Yellowstone ending in land back & a nod to class consciousness is foreshadowing 2025 quite nicely IMO 🤭

Follow me if you’re interested in style tech, politics, interrogating exploitative business models and how the division of us vs. them we’re all on about is actually everyone vs. the billionaires (we just haven’t quite gotten there as a collective yet) 😉

So while the media buries the public at large under the narrative of “choice” from schools to food to energy billionaires like Peter Thiel are creating a world behind the curtain of division where choice will only be available for those who have the funds to buy it. Like our healthcare system.

psychedelics (by ATAI, another Thiel backed company). Two avenues that should be explored, but not at the expense of the public through the lowering of FDA and/or other procedural standards. The two extreme sides of the political spectrum are already primed for this; trad wives & wellness girlies

understood that US wellness can be improved. BUT w/o analyzing Trump’s HHS appointment hopefuls (RFK Jr., Jim O’Neill, etc…) and their close ties to the Peter Thiel backed company Peptilogics, the general public would have no idea they are co-signing the fast tracking of compounded semiglutides and

What do you deem to be the components of a publicly accepted “truth”? The key piece of information I consistently see missing is who is invested in (money, proximity to power, connections, etc…) that specific truth proliferating and why? Let’s use MAHA as an example… (a thread 🪡) Now it is generally

Culminating today in a CTA to imitate “The Free Press” (which translates to another platform allowing billionaires like Peter Thiel to spread mis/disinformation at their leisure). MAGA has been and will continue to be the mainstream media, nothing new here except another illusion of choice.

Screenshot of a marketing email from Substack with the byline “How Substackers reacted to last night’s debate between Senator Vance and Governor Walz”, featuring HiH with a link to their article titled “Women Across America Just Fell in Love with JD Vance”

Then I noticed Substack consistently recommending HiH across marketing and social channels. The below screenshotted email linked to a post titled “Women Across America Fell in Love with JD Vance”. Not a sentiment I related to, but the recs have become increasingly MAGA coded (to be expected)

What do I mean by manufactured platforming? Think of it as the next phase of manufactured consent. For example, this is a video from when I first visited Jessica’s Substack and oddly enough, I was already subscribed. (No, I did not accidentally subscribe nor did I subscribe to any recs in bulk).

Black and white letters on an IG story that say “Fun Fact: Back in 2022 I signed onto Substack because they told me I could post about Hunter’s laptop without fear of being flagged, censored or punished.

I wrote a piece on Substack a while back on the manufactured and strategic platforming of Jessica Reed Kraus/House Inhabit and my theory was recently confirmed via HiH’s stories that Substack promised she wouldn’t be censored when she came on board. A thread… (is that we call it here?)

Curating the feeling of “home” is my hidden (from the internet) talent 🍸 Brett and I are gearing up for our 4th renovation together (this is our hobby 😉) and I’m thinking about sharing more here given the entire point is to restore vs. gut. Anywho, this is inspo for the primary bath - thoughts?

a drag queen is sitting in a chair and saying well just as i thought .. Alt: drag queen jasmine masters is sitting in a chair and saying well just as i thought… trash.

When you hear the term “trash fashion”, what comes to mind? All answers accepted 🤭

Black and white photo of a woman wearing an oversized quilted vest leaning against a dappled horse with low mountains in the background.

Leveraging my past lives to make sense of the current one. Critical thinking and evangelical moral panic are like oil and water, but maybe if we speak their language?

Love. No notes.

I am an investor in Indyx and believe so whole heartedly in the company’s mission to apply data & technology to an historically opaque industry. Especially given they have taken extra care to infuse the human element of style back into the process by creating economic opportunity for stylists.

Screenshot of Indyx, a closer cataloguing app.

How do we feel about a ‘salon’ vibe for this space? Maybe the first topic is how do we leverage the inevitable inflation in price of mass consumer goods to shift spend to independent designers and makers? There are only 30 of us here right now & Blusky is our oyster 🦪

Ah so this is why the trad wives want to turn back time. Access to well made and stylish cat pouches.

Venn diagram featuring budget, value, lifestyle & aesthetic as the four pillars to explore defining your personal style. DEFINING YOUR PERSONAL STYLE. Lifestyle -Remote Work Independence -Investment -PPW -Movement -Outdoors -Experiences -Travel -Quality Time Budget -$1K -Partner -Creator -Head of Sales -Writer PERSONAL STYLE -Dreamy -Texture -Shape -Resale -Functional -Interest -Repetition -Comfort -Heirloom -Repetition -Equality Aesthetic Values

Thinking about how exciting slow fashion, as a mindset, really is. Like, do you know that your signature style can emerge from loosely defining your lifestyle, values, aesthetic and budget. You don’t have to just copy and paste influencer looks. This is fun, not at all exhausting and saves money.