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Jonathan Hoefler

@jonathanhoefler.bsky.social

Man of letters. πŸ”€ Hoefler&Co Founder & Director Emeritus 🎬 Netflix β€œAbstract,” S02 E06 jonathanhoefler.com

2,150 Followers  |  76 Following  |  262 Posts  |  Joined: 27.07.2023  |  2.0326

Latest posts by jonathanhoefler.bsky.social on Bluesky

At my age, don’t I ever

06.11.2025 18:21 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

p.s. Drop me a line? There’s a contact link on my website.

06.11.2025 15:53 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Making a Type Documentary β€” Jonathan Hoefler Things I learned making the Netflix documentary "Abstract"

I’m a report! Thank you, Carolyn, and thanks for the kind words about both Decimal, and Abstract. Making that episode was one of the most fun things I’ve ever done.

More about it, here:

jonathanhoefler.com/articles/mak...

06.11.2025 15:52 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I’m hopeful that New York’s terrific new First Lady, Rama Duwaji, can finally heal the divide between people who say β€œceramist” and people who say β€œceramicist”

06.11.2025 15:50 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

HOW did you resist replying "Come on"

30.10.2025 18:28 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Journalists, when you write that someone is β€œher generation’s Elphaba” or whatever, please know that I want to smack you just as hard as I did twenty years ago when you wrote that someone was β€œtheir generation’s Dumbledore” or whatever.

30.10.2025 15:30 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

DAMMIT I was going to post that

11.10.2025 00:46 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

That's Mr., JONE’S to you, buddy

02.10.2025 20:14 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

wait how fast was the train leaving Chicago I NEVER GET THESE RIGHT

02.10.2025 20:13 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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James Mosley's History of Letterforms - YouTube James Mosley’s lectures on the history of letterforms were delivered in the Department of Typography & Graphic Communication over many years. They represent ...

James Mosely's series of lectures on the history of letterforms were delivered every year to students in the Department of Typography and Graphic Communication at the University of Reading. These were recorded in 2020-21, and are now available for everyone to watch:

www.youtube.com/playlist?lis...

02.10.2025 15:28 β€” πŸ‘ 20    πŸ” 8    πŸ’¬ 0    πŸ“Œ 0

Too ept! False advertising!

02.10.2025 17:58 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Just what’s in that image!

26.09.2025 18:34 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
A page from the 12th edition of the Merriam-Webster Collegiate Dictionary, charmingly including a little tableau of BIRD HEADS.

A page from the 12th edition of the Merriam-Webster Collegiate Dictionary, charmingly including a little tableau of BIRD HEADS.

There’s going to be a printed 12th Edition of the Merriam-Webster Collegiate Dictionary! Even if you’re living that digital life, you should order one, for the splendid and thought-provoking delight of opening to a random page and seeing something unexpected. β†’ hflr.io/mw12

26.09.2025 18:13 β€” πŸ‘ 9    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I regret not adding β€œCrazy motherfucker named Irving”

22.09.2025 16:28 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Also, I’m going to start using β€œStraight Outta Camp Upton”

18.09.2025 22:27 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

God, that's like a meta-spoof, a fake Irving Berlin ginned up for β€œOur Dumb Century” or 30 Rock. Just splendid.

18.09.2025 22:27 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I so want this to befall β€œYaphank.”

17.09.2025 18:56 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I knew I could count on you to get to the epicenter of this issue.

16.09.2025 18:43 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

C and I have that too, but for me it's less of a "joke" than a "good and righteous evolutionary adaptation that refuses to acknowledge well-established words being used in counterintuitive and wrong ways, despite whatever also-ran definition appears in the dictionary in last place."

16.09.2025 18:42 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Mancounian, ([sp]?) Are we talking a sleeper from Manchester, or a large, long-haired, brainwashed cat?

17.08.2025 02:14 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Although, "faint biotic"; maybe it IS?

14.08.2025 21:44 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Oh, yes. The brand names are confounding. I thought XELJANZ was the most preposterous, but I think it's actually an improvement over its own generic name, TOFACITINIB, which is one of those words that just screams backwards (like "echidna"), or anagram (but isn't.)

14.08.2025 21:44 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

A near-cherihew!

14.08.2025 14:31 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Nomenclature of monoclonal antibodies - Wikipedia

You might enjoy this, btw: apparently there is a method behind the madness! A mad method, to be sure. Nonetheless: en.wikipedia.org/wiki/Nomencl...

14.08.2025 14:29 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Reposting, because:

1. CLANKER
2. words generally
3. H&Co fonts on the website!

11.08.2025 16:42 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Post image

I wish I could say it was my real one! It's about twenty takes in Notability on the iPad, vivisected and picked over, stitched together, and redrawn from scratch in Illustrator. :)

10.08.2025 19:05 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Hoefler&Co acquired by Monotype β€” Jonathan Hoefler

Ah, maybe! From 2021:

jonathanhoefler.com/notes/2021-0...

07.08.2025 05:35 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Thanks, J.Z.! I'm glad they've kept the blog alive. At last count, there are about 144,000 words of mine on there, and this post was one of my favorites!

06.08.2025 21:17 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

πŸ˜‚

23.07.2025 02:13 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I am! yet what I am who cares, or knows?
My friends forsake me like a memory lost.
Give me a call. I'll be here until around six.

β€” John Clare

13.07.2025 15:13 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

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