Kathryn Yu

YouTube video by USA TODAY Escape rooms to theme parks: immersive entertainment is booming | The Excerpt

Immersive Experience Institute co-founder Noah Nelson (@noahjnelson.com) was recently on USA TODAY’s The Excerpt podcast, talking about the rise of immersive entertainment.

Available now wherever you get your podcasts from and also on their YouTube channel!

youtu.be/SBCZN5-Ecmc

Is the immersive sector experiencing growing pains? Immersive experiences have become one of the fastest growing genres in live entertainment. Anna James talks to leading creators about whether the boom can survive

Is the immersive sector experiencing growing pains? By Anna James, The Stage UK

www.thestage.co.uk/long-reads...

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Coming Soon: Three Sisters — An Immersive Experience Sandbox Theatre Collective makes their immersive theatre debut in Chicago by adapting the Chekhov classic

Our latest COMING SOON feature puts the spotlight on Chicago's Sandbox Theatre Collective as adapt Chekhov's 'Three Sisters' into an immersive format.

The show starts tonight, and you can dig into details here.

The Willows (2025) An interactive psycho-drama, casts visitors as dinner guests at a sinister Los Angeles mansion.

NEW LISTING

They're back.

The Willows returns to Los Angeles, in an all-new location.

The family may have "moved," but the indie horror vibes remain in the latest remount of the long running immersive hit from JFI Productions.

Sep. 25 - Nov. 2.

everythingimmersive.com/events/the-w...

RECON Remote 25 – The Design Talks You’ll learn how to design and craft escape rooms at RECON!

RECON Remote 25 – The Design Talks

You’ll learn how to design and craft escape rooms at RECON!

Ooof. Yeah.

Also everybody’s doing dynamic pricing these days so I think OM is possibly more expensive in the summer and during the day because that’s when their “peak” is.

A better comparison is probably John Wick (which has several actors) which is at like $65pp at peak times.

I hope it works as well.

Looking at its neighbors at AREA15 (Omega Mart, Interstellar Arc, John Wick), the ticket prices seem a little bit higher (but still in line, ish).

One week to go Booking opens 12 August 2025, 10am www.punchdrunk.com/mailing-list One week to go

Punchdrunk (Sleep No More, The Burnt City, Viola's Room) are teasing a new production in London. Tickets go on sale August 12th.

youtu.be/swrp2gk8heo

The dates, name, format, theme, size, etc. are all unannounced at the moment.

#ImmersiveTheatre #London

Every day is Halloween. Why theme parks are going big on year-round horror experiences The opening of Universal Horror Unleashed in Las Vegas signals that culture has now fully embraced the darker side of fairy tales.

"The goal, says Universal creatives, is to give Horror Unleashed a bit of an immersive theater feel, something that can't really be done among the chaotic scare zones and fast-moving mazes of a Halloween Horror Nights event."

www.latimes.com/travel/story/...

#Horror #Haunts #Vegas

It took a commando squad of @kathrynyu.com, Eric, @parkersela.bsky.social, and more but I accept this on behalf of the team who I hope are enjoying their own version of the Odinsleep soon.

Congrats to these super heroes on pulling off and putting on The NEXT Stage Immersive Summit!
@noproscenium.com @kathrynyu.com @immersiveexperience.org

In LA for The Next Stage @immersiveexperience.org. Two years ago I attended the first edition on a scholarship, which propelled my work and introduced me to so many amazing other people in the immersive realm. Glad to be back and hopefully pay it forward - plase come say hi if you’re here too!

The Matrix | Cosm The world’s first-ever cinematic Shared Reality experience is coming to Cosm’s venues in Los Angeles and Dallas, featuring the blockbuster *The Matrix* in honor of the film’s 25th anniversary.

I have two tix for tomorrow’s 1pm show The Matrix immersive experience at Cosm in LA- would anyone like them? cosm.com/events/the-m...

It’s excellent! Go check it out. I had a blast.

I have faith this time! It’s in the hands of Little Cinema!

LOL.

Have you seen what they did with the Matrix though?

Oh, I know…. But I loved what Little Cinema did with The Matrix. I think this is going to be excellent.

Cosm Sets ‘Willy Wonka & The Chocolate Factory’ As Next “Shared Reality” Film In Warner Bros. Deal Cosm sets ‘Willy Wonka & The Chocolate Factory’ as next "shared reality" film in partnership with Warner Bros. after success of 'The Matrix.'

Coming up next for Cosm and Little Cinema: the follow-up to The Matrix in Shared Reality will be Willy Wonka & the Chocolate Factory. Launching in November.

Dapper puppets in a fantasy forest? Step inside this SoCal spot filled with handmade wonder Laguna Beach's Museum of Make Believe celebrates timeless life lessons with storybook art and melancholic fairy tales.

Laguna Beach’s Museum of Make Believe, a 1,000-square-foot love letter to fairy tales, is a fantastical, mystical wonderland, where fables of lost love, ghostly pets and irresistible avarice are told via miniature installations and ornate, storybook art.

www.latimes.com/travel/story...

TimeOut London: Why has London's new immersive Elvis Presley show been so controversial – and is it really that bad?
'Elvis Evolution' has opened to a storm of controversy. But why? And is it deserved?

Tickets are on sale now for Felix and Paul Studios' brand new permanent experience Instellar Arc at AREA15 in Las Vegas. The 20,000 sq foot venue will "transport visitors on an epic deep space adventure." Public showings start October 15.

Ours are metal numbers spray painted white, mounted on our wooden gate, outside the carport, with a bright spotlight pointed at them. And yet, people still miss them sometimes. (We don’t have a curb.)

Call for Papers | Rachel Kowert, PhD Here is where you can find all of the call for submissions currently open for the Psychgeist® of Pop Culture series.

ICYMI: We are currently seeking proposals for the Psychgeist of Pop Culture:

🧠 Severance
🗡️ World of Warcraft

rkowert.com/call-for-pap...

Announcing the 2025 Black Immersive Creators Grant Winner And the winner is...

Announcing the 2025 Black Immersive Creators Grant Winner

And the winner is...

Sweet & Lucky: Echo (Podcast) Third Rail Project’s Zach Morris & DCPA Off-Center’s Charlie Miller on the new production, which comes to Denver this August

This week on the pod we chat with Third Rail Projects' Zach Morris & DCPA Off-Center’s Charlie Miller about 'Sweet & Lucky: Echo,' the follow up to the #immersive 2016 hit which comes to #Denver this August.

noproscenium.com/sweet-lucky-...

Graphic of companies including Albany Park Theater Project, Cosm, Denver Center for the Performing Arts, Disney Live Entertainment, Gensler, Little Cinema, Mighty Coconut, Meow Wolf, Netflix, Niantic Spatial, Phantom Peak, PHI, Secret Cinema, Third Rail Projects, and Wasteland Weekend

In ONE WEEK, we'll be gathering 70+ leaders in the immersive entertainment industry at the Next Stage Immersive Summit.

Folks from Disney, Gensler, Meow Wolf, Netflix, Niantic Spatial, Secret Cinema, Wasteland Weekend, and more.

2- and 3-Day badges on sale now:

KFC Launches Special Blend of 11 Secret Codes and Puzzles | ARGNet: Alternate Reality Gaming Network KFC's newest commercial celebrates the Colonel's obsessions by challenging solvers to 11 puzzles hidden in the video, using clues on The11Secrets.com ...and now I'm obsessed.

In case you missed it: yesterday I published an article about KFC's new ad, which hid 11 puzzles into a 75 second spot on the founder's obsession with finger lickin' good chicken.

And the puzzles are REALLY GOOD?

YouTube video by Playthroughline Neurocracy 3.0 Release Trailer

Getting a group of friends together for a weekly TTRPG campaign? Impossible! Dave is always late if he makes it at all!

How about a sci-fi TTRPG you can play fully remotely by posting to a forum? Genius! Invite everyone you know!

Second Neurocracy episode drops in five hours 👀

🌐 omnipedia.app 🌐

PHASMAGORICA The Room Between Worlds

NEW LISTING

PHASMAGORICA: The Room Between Worlds

Inside a hexagonal room shaped by sacred geometry and immersed in Dolby Atmos sound, a sequence unfolds: choices are made, oracles drawn, objects offered, shadows disturbed.

Los Angeles. July 25-27.

Literally thought of you and Noah when I saw it