Sara Taher

😂😂

Is Schema Any Good for SEO? (And Why) Hello Riddlers! Today's newsletter is brought to you by Writesonic * 15M+ monthly active users on Perplexity * 100M+ weekly AI search queries across platforms * 200%+ YoY growth in traffic to AI ...

Latest newsletter is out!

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If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)

Does Traffic From LLMs Convert Better? Hello Riddlers! Before we dive into today's newsletter, first a word from today's newsletter sponsor RankScale! Rankscale.ai is a leading AI visibility platform that lets you track and optimize acro...

Latest newsletter: www.sara-taher.com/does-traffic...

YouTube video by Sara Taher SEO & Marketing with Russ Macumber | Sara & Nik SEO Podcast E3 | Season 1

Latest podcast episode! Such a great chat:

youtu.be/PxJNbh3WYu4?...

Another day, another positive comment on my Python course.

Super grateful for comments like this! A great start for the weekend.

Happy Saturday Everyone and checkout my course (link below)

Impressions is a good measure of user interest in a topic/trend in general more than click data, bec clicks data is impacted by ranking and title tags, search features and more

The casual SEO

This is how it looks like imo “hey dev, can you do add a canonical tag (or whatever) to this page?

Let’s not do that, okey?

Here’s how to do it in a DOC:

Rankscale – Track and Deeply Analyze Visibility in AI Search Engines Rankscale helps brands take control of how they show up in AI-generated answers. Track your presence, uncover insights, benchmark competitors, and stay ahead.

Next week’s newsletter is in the works!

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Also special thanks for Rankscale.ai for sponsoring this edition!

If you want to get your brand in front of 12k+ subscribers, I’m one DM away.

How people are using generative AI, and what this means for news

Listening to this:

open.spotify.com/episode/48Zt...

Omg 🤩 just received @semrushofficial.bsky.social swag! October is looking great already 😎😎😎

👀 How can you increase your brand visibility in AI search? I’ve got something for you. I’m teaming up with the AirOps team on July 30 to walk you through my AI Search Action Checklist.

Date: Wednesday, July 30 at 10am EST.

👉 Save your spot & get more details: www.airops.com/blog/webinar...

The Bing Bong! Historically, most SEOs ignore Bing Webmaster Tools (BWT) and solely focused on GSC. Well... maybe we should change that for many reasons, There's no guarantees that Google will maintain search mark...

Latest newsletter is out!

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👀 June 2025 Google Core Update Shifts Across Verticals So far:

* SaaS: Positive Shifts to highly Specialized Software Players Offering Software/Information about their main/niche offering/features, eg. Zoho dropping in positions for "free invoice generator" ...

Happy Sunday!

Traffic is like matter 😆 cannot be created nor destroyed 😆😆😆 (joking but they’re close)

You don’t have to do the tech audit all in one go. I actually like to divide it by theme.

Crawlability issues
Indexability issues
User experience and site speed
Schema
JavaScript issues
Etc….

Weekend vibes

Hi @johnmu.com I have a question 🙋 how come sometimes, if we search for exact title of a news article that was recently published it doesn’t show in results, and other websites covering the same story show?

Wikipedia definition of "idiot plot": In literary criticism, an idiot plot is one which is "kept in motion solely by virtue of the fact that everybody involved is an idiot",[1]: 26  and where the story would quickly end, or possibly not even happen, if this were not the case.

Happy Eid to those celebrating today 🎈 🎈 🎈

Google relies on user behavior signals to decide on good content, LLMs train on the actual content word by word and build a “statistical model” of the most probable outcome for a prompt…

How they decide on what content to show to users is very different

72% of B2B buyers their buyer journey by asking their peers and a ton of other great stats in here, reminding us all that getting your brand in someone's recommendation set is key.

Check that traffic coming from places where humans recommend you to others.

www.linkedin.com/pulse/indepe...

Seriously, please stop with the new acronyms. It's still SEO: Search Everywhere Optimization. - SparkToro It's a day ending in Y, which means my social feeds are filled with people attempting to rebrand the acronym "SEO." Look, I ain't here to rain on your

Yep, great post from @randfish.bsky.social: "I’d bet if you’ve done SEO for the last few years, you’re *already* doing Search Everywhere Optimization. You’ve probably had your boss/team/client ask about rankings in YouTube, Reddit, being visible on Pinterest searches, and... LLMs

#google #seo #ai

It's time we clearly separate what we know from what’s still unknown.

Saying "LLM optimization is just SEO" is like saying “there are no Egyptians in SEO because I’ve never met one.”

Have you met everyone?

Acknowledge the limits of your own experience

and LLMs are evolving too (e.g., ChatGPT product feeds for merchants).

The dust hasn't settled at all.

To say that optimizing for LLMs is the same as traditional SEO implies you know everything there is to know about LLM optimization—and no one does right now 🤷‍♀️

“Optimizing for Google is the same as optimizing for LLMs. If you rank well in Google, you’ll rank well in LLMs.”

Is that true?

At best, we don’t know yet.

As an industry, we’re still figuring things out.

Google keeps rolling out changes (e.g., AI Overviews),

Google I/O 2025 - AI Mode, Live Search, Personal Context, Gemini in Chrome and more. Live podcast. Let's talk about the Search announcements from Google I/O! Come with questions and I'll do my best to answer them. We have so much to learn!This is a live podcast which means I'll be sharing and th...

Join me for a live Podcast at noon EST today as we break down AI Mode, Live Search, Project Mariner, Gemini in Chrome, Agentic Search, Buy for me with Google and more!

community.mariehaynes.com/events/googl...

This is a free event in the Search Bar. Will be recorded & shared on YT.