Serotta Cycling

www.giordanakitbuilder.com/SEROTTA-2026

Not just Titanuim, Serotta Titanium.
Our tubing designs go beyond convention. What others see as complete, we see as the starting point for something better.

Serotta Legend T9

Season Sale thru December 15

Season Special on apparel thru December 15

Concours Plus Gravel with personalized details

#titanium #gravel #Serotta

Concours T7 with matte Cerakote finish

Only a few 2026 Limited Edition slots left!
Don't miss out on this rare opportunity.
Get the details now and secure your spot!
shopserotta.com/collections/...

Fall rides don’t get much better. The fall colors are at their best. Nothing beats a Serotta Legend T9 ride through upstate New York this time of year. 🍂

Hey NYC cyclists! We’re excited to announce that Happy Freedman has joined our amazing team of fitters.

Don’t miss out—today’s your last day to preorder and save!

After two years working with the ceramic-based Cerakote finishes, we continue to be amazed at its durability, versatility, and just how easy it is to keep clean. We offer a choice of 3 color-ways to choose from.

Save on your Serotta merchandise by placing your order before September 26.

We’re delighted to announce our renewed partnership with Cyclefit. It’s about bloody time! UK riders can once again experience world-class fitting and order their custom Serotta without crossing the pond.

Performance without compromise, featherweight strength, exceptional durability, Serotta Titanium, it’s the ride.

Limited Edition Serotta — exceptional craftsmanship, exceptional deal, limited availability.

Save by pre-ordering today! Prices rise September 26.
Visit Serotta.com

Three Limited Edition builds. Inspired by client favorites + 2026 trends. Streamlined, exceptional value, fit by Ben, and the ride only Serotta delivers.

Serotta Titanium

Legendary ride, timeless finish. The Serotta Legend T9 Titanium frame with a Tempo finish is waiting for you at RA Cycles in Walnut Creek, CA.

One of our riders took his Serotta to Hudson Valley’s Mohonk Preserve for a gravel adventure. With two wheelsets, he’s free to ride where the mood takes him—smooth roads one day, rugged gravel the next. That’s the kind of versatility we love to build into every bike.

Phil Cavell Cycling Substack | Substack Author of the best selling book - The Midlife Cyclist. The Cycling Addiction due out on Bloomsbury in 2025. Click to read Phil Cavell Cycling Substack, a Substack publication with hundreds of…

1986 Tour de France.
LeMond vs. Hinault was the headline—but in the background, Team 7-Eleven was riding custom-built Serottas designed to challenge Europe’s best..

Phil Cavell’s “The Wrong American” takes you inside the drama.
philcavell.substack.com?utm_source=s...

A custom-fit bike means more power, more comfort, and more miles that feel like you were made for them.

Serotta Legend T9 – Engineered for your perfect fit. Built for the ride of a lifetime. Available at @PeregrineBicycleStudio

One of our customers tackling The Rift—200 km through Iceland’s lava fields and across the continental divide—on the Legend T9. Built for this.⁠

After decades of building with titanium, steel, aluminum, and carbon, we now focus solely on titanium — the one material that delivers unmatched strength, light weight, durability, and ride feel.

When you're ready for your custom bike, come in for a personalized fitting. Not nearby? No problem — we work with certified bike fitters across the country who can take your measurements to ensure a perfect fit for your custom build.
San Bernardino, Riverside, and Redlands - Meet Rachel Wilson

Fresh from the booth and turning up the heat @jlpaintsbikes is absolutely crushing the paint game delivering next-level finishes that are nothing short of art 🔥

The CONCOURS T7 is the 7th evolution of a titanium legend. Built from our T7 seamless 3/2.5 Ti tubing—internally butted and tapered for a smoother, more responsive ride—it traces its roots back to our 1993 Legend Ti, the world’s first frame of its kind.

The Concours is crafted from our T7 seamless 3/2.5 titanium tubeset—renowned for its precision internal butting and tapers that deliver extraordinary ride performance. Every tube is engineered to maximize strength, responsiveness, and the unmistakable smoothness of titanium.