Barb Mosher Zinck

Bringing a B2C mindset to a B2B challenge - Piyush Sagar Mishra, Twilio Head of Marketing Innovation and AI, explains how Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains what his team are up to.

Bringing a B2C mindset to a B2B challenge - Piyush Sagar Mishra, Twilio Head of Marketing Innovation and AI, explains how diginomica.com/bringing-b2c...

The Gen Z/Boomer Sales conflict - can AI be a generational equalizer? A new study reveals how generational tensions between Gen Z and Baby Boomers in Sales are hurting productivity, and how AI might be the unexpected key to bridging the divide.

The Gen Z/Boomer Sales conflict - can AI be a generational equalizer? diginomica.com/gen-zboomer-...

In 2026 brands will face a design and content paradox with the website. Brand websites need to serve two very different consumers of information: humans and machines. And those needs are diverging fast. @bmzinck.bsky.social explains why marketers need a re-think: bit.ly/491Mwwo

Why the future of marketing ops is GTM product management, not GTM engineering What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager.

Why the future of marketing ops is GTM product management, not GTM engineering diginomica.com/why-future-m...

What is a GTM Engineer? Is it a new role or a re-imagining of existing Marketing and Sales Operations roles? @bmzinck.bsky.social dives into the messy middle of tech roles today. bit.ly/3V7jt3I

Is HubSpot's deep research connector for ChatGPT a game-changer for SMBs? Here's why it might be HubSpot's new deep research connector for ChatGPT is getting a lot of attention, good and bad. Here's how it works and what it means for companies of all sizes, particularly Small to Medium-sized Busi...

Is HubSpot's deep research connector for ChatGPT a game-changer for SMBs? Here's why it might be diginomica.com/hubspots-dee...

Adding a journey builder for marketers - how HubSpot is building depth into its AI agents HubSpot is back with a number of AI innovations and platform updates. Nicolas Holland, SVP and Head of AI at HubSpot, discusses some of these updates, including a new Knowledge Base Agent and a Journe...

Adding a journey builder for marketers - how HubSpot is building depth into its AI agents diginomica.com/adding-journ...

6sense introduces Intelligent Workflows to streamline GTM execution and reduce campaign complexity. Here's why Kyle Skibbe, VP of Product Management, and Jason Telmos, VP of Product Marketing, talk through 6sense’s Intelligent Workflows to proivde GTM teams with a single source of truth to work with

6sense introduces Intelligent Workflows to streamline GTM execution and reduce campaign complexity. Here's why diginomica.com/6sense-intro...

How Bela Stepanonova imagines and re-imagines the future of AI as Apollo.io's CPO Bela Stepanova is the new Chief Product Officer (CPO) at Apollo.io, and she's on a mission to change how we think about how AI can drive product innovation. Stepanova shared her views on what companie...

How Bela Stepanonova imagines and re-imagines the future of AI as Apollo.io's CPO diginomica.com/how-bela-ste...

Adobe Summit 2025 - a week when agentic AI took center stage. Here's why My perspective on this week's big AI push from Adobe.

Adobe Summit 2025 - a week when agentic AI took center stage. Here's why diginomica.com/adobe-summit...

From brochureware to personalized experiences - giving the B2B website a facelift (if we can be bothered) Why do we keep talking about the need to personalize B2B brand websites but don’t follow through? Because we haven’t been able to prove how important the website truly is to the business. Time for re-...

From brochureware to personalized experiences - giving the B2B website a facelift (if we can be bothered) diginomica.com/brochureware...

Pay attention - social media bans won’t just impact social marketers! Here's why The TikTok ban deadline is fast approaching. But even if the social media platform does get a reprieve, it’s still a wake-up call for marketers. Trish Riswick, Social Media Strategist and Team Lead at...

Pay attention - social media bans won’t just impact social marketers! Here's why diginomica.com/pay-attentio...

HubSpot deepens integration with Canva - here's why Closer links between Canva and Hubspot should offer a lot of benefits.

good news for HubSpot/Canva users - HubSpot deepens integration with Canva - here's why diginomica.com/hubspot-deep...

Why micro-influencers are gaining traction in marketing The rise of a new(ish) breed of influencer marketing.

Why micro-influencers are gaining traction in marketing diginomica.com/why-micro-in...

And daughters!

You should think about a Substack Jay, just based on how your website is set up. Or are you already there?

Hey Jay! Thanks. Let's see if it's worth the time. :)