The Week in Polls

Voting intention: Ref 27%, Lab 19%, Con 18% (7-8 Dec 2025) | YouGov Latest YouGov Westminster voting intention figures

Voting intention: Ref 27%, Lab 19%, Con 18% (7-8 Dec 2025)

ECHR Anniversary Poll – Amnesty International UK – 3 November 2025 - Savanta A poll of UK adults aged 18+ on their attitudes on human rights and the European Convention on Human Rights (ECHR).

ECHR Anniversary Poll – Amnesty International UK

English-speaking Western countries more negative about AI than Western Europeans | YouGov An international YouGov study shows national publics differ greatly in their assessments on the impact that AI has had so far

English-speaking Western countries more negative about AI than Western Europeans

The majority opposed to Brexit has reached eight million Ministers need courage to keep it that way

The majority opposed to Brexit has reached eight million

END THIS UNFAIR DISCRIMINATION AGAINST CATS!

Why is a 1,000 sample enough for an opinion poll? How can an opinion poll that samples 'only' 1,000 people be larger enough to tell us the views of the whole country? Soup explains the answer.

Why is a 1,000 sample enough for an opinion poll? Here's why:

What people think of their area Welcome to the 190th edition of The Week in Polls (TWIP), which dusts off some polling from the summer that is relevant to one of the government’s current priorities.

What people think of their area buff.ly/lJW2Ufy

Labour voters want Starmer to rejoin EU customs union instead of raising taxes Exclusive: Some 67 per cent of 2024 Labour voters back rejoining the customs union instead of raising taxes, a new poll shows

Labour voters want Keir Starmer to ditch Brexit red lines and rejoin the EU customs union instead of raising taxes

Worth emphasising how small the sample is: 121 respondents.

Polling for Great Yarmouth First Find Out Now surveyed 121 respondents in Great Yarmouth for Great Yarmouth First, weighted to be representative by age, gender and 2024 GE. Find Out Now is a member of the British Polling Council and...

Polling for Great Yarmouth First - Find Out Now

There's a half trick follow-up question in the poll that then tests out if people who think they know what it means really do. Most - but not all! - do, so some faith in humanity can be restored :) Though also a chunk of people who said they didn't know what it means then do turn out to after all?!

Important Christmas news in today's The Week in Polls, out at 6pm. Sign up for it here: theweekinpolls.substack.com

Are Britons open to buying refurbished tech? | YouGov 61% of Britons say they would be willing to buy refurbished devices, though they’d prefer a brand new one

Are Britons open to buying refurbished tech?

Do Britons know what “net migration” means? | YouGov Most do, with those who consider immigration a top issue about as likely to get the answer right as the wider public

Do Britons know what “net migration” means?

Labour policies are not cutting through with the general public – nor Britain’s Progressive Majority

Latest voting intention and leadership ratings opinion polls See the latest national voting intention polls for the next UK general election, along with MRP projections party leadership ratings.

Latest voting intention and leadership ratings opinion polls

11% is a pretty low figure!

Voting intention: 3rd December 2025 Our Voting Intention tracker finds the highest score for the Conservatives since April, and the lowest Labour score we have ever recorded

Voting intention: 3rd December 2025 - Find Out Now

Which parties do Britons see as pro- and anti-Israel? | YouGov Britons are divided in how they perceive Labour’s stance, while tending to see the Greens and Your Party as anti-Israel

Which parties do Britons see as pro- and anti-Israel?

City AM / Freshwater Strategy December Polling Data - Freshwater Strategy Our latest exclusive polling in partnership with City A.M. is now live. This month’s research explores public opinion on whether the UK is heading in the

City AM / Freshwater Strategy December Polling Data

Starmer’s approval rating tanks to new low  City AM/Freshwater Strategy polling has shown Keir Starmer’s approval rating trailing well behind Kemi Badenoch and Nigel Farage. 

Starmer’s approval rating tanks to new low

Londoners don’t want Sadiq Khan to run for Mayor again New polling has shown that three in five Londoners believe Sadiq Khan should rule himself out from next Mayoral election in 2028.

Londoners don’t want Sadiq Khan to run for Mayor again

Voting Intention: 26th November 2025 - Opinium See the latest data tables here. Budget falls flat with UK public, while Badenoch sees a bounce Nearly half of the UK public believe this week’s Autumn

Voting Intention: 26th November 2025

Latest voting intention and leadership ratings opinion polls See the latest national voting intention polls for the next UK general election, along with MRP projections party leadership ratings.

Latest voting intention and leadership ratings opinion polls

Labour failing to win over enough of Britain’s Progressive Majority, with Reform still top of the polls

Do Britons see Reform UK as pro-Russia? | YouGov Britons are more likely to link Reform UK to Russia than other major parties

Do Britons see Reform UK as pro-Russia?

Voters say tax hikes prove Labour's economic policies have failed Over half of voters said that the decision to raise taxes showed the government's economic policies had failed

Voters say tax hikes prove Labour's economic policies have failed

Voters' verdict: Tax hikes breach manifesto and Reeves should resign  The latest City AM/Freshwater Strategy poll reveals that the majority of voters - 57 per cent - believe Rachel Reeves should resign.

Voters' verdict: Tax hikes breach manifesto and Reeves should resign

Polling for Mail on Sunday Get real responses, from real people, in real-time to make meaningful changes to your business and overall strategy.

Polling for Mail on Sunday - Find Out Now

YouGov News Tracker: 30 November - 1 December 2025 | YouGov What is the one news story the British public have heard most about in the last few days?

YouGov News Tracker: 30 November - 1 December 2025