Campaign US

Bad Bunny arrives at Super Bowl LX early for Apple Music pre-Halftime Show event Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.

As brand strategists deliberate how marketers “should approach the most politically charged Super Bowl performance in years,” Apple’s approach is simple.

Target, General Mills and 3M among Minnesota brands calling for ‘de-escalation’ amid ICE tensions The open letter from the CEOs of more than 60 Minnesota-based companies and organizations calling for officials to find ‘real solutions’ comes as CEOs of other top companies controversially attend Whi...

Following the fatal shooting of Veterans Administration nurse Alex Pretti by federal ICE agents in Minnesota, more than 60 CEOs from companies and organizations based in the state have signed an open letter calling for a “de-escalation” of tensions.

www.campaignlive.com/article/targ...

Campaign announces visual theme for 2026 Agency Performance Review The APR visual theme grants participating agencies a creative outlet to share their stories. Previous themes have featured concepts such as tarot cards.

Campaign announces visual theme for 2026 Agency Performance Review — The APR visual theme grants participating agencies a creative outlet to share their stories.

Details on participating:

Campaign reveals Spark Awards inaugural class of 2026 The Spark Awards celebrate rising talent who are five years or less into their marketing careers and already demonstrating promise in advancing the industry.

Campaign reveals Spark Awards inaugural class of 2026 — 
The Spark Awards celebrate rising talent who are five years or less into their marketing careers and already demonstrating promise in advancing the industry.

See the honorees here:

www.campaignlive.com/article/camp...

Farewell Hawkins: How Target, Google and more brands are sending off ‘Stranger Things’ Big brands have rallied behind Netflix’s monster hit for its final season, which concludes on December 31.

Farewell Hawkins: How Target, Google and more brands are sending off 'Stranger Things' — Big brands have rallied behind Netflix’s monster hit for its final season, which concludes on December 31.

Campaign releases revamped Agency Performance Review survey for 2026 The survey, now in its sixth year, has been updated to reflect the ad industry at large today. The deadline to submit is January 20, 2026.

New: Campaign is launching the review process for its sixth annual comprehensive analysis of agencies in the U.S., the Agency Performance Review.

Full details and how to participate:

Audiobooks, Clubs and Fan Destinations: Spotify Wrapped 2025 is here With a dozen new data stories, 50+ IRL activations and a multiplayer mode, Spotify is pulling out all the stops for its annual listening recap.

With a dozen new data stories, 50+ IRL activations and a multiplayer mode, Spotify is pulling out all the stops for its annual listening recap.

www.campaignlive.com/article/audi...

How did we get here? A TL;DR of the Omnicom-IPG acquisition Omnicom’s acquisition of IPG is now complete. ICYMI, here’s your cheat sheet to the industry-shifting deal.

MORE: Omnicom’s acquisition of IPG is now complete. ICYMI, here’s your cheat sheet to the industry-shifting deal.

Omnicom completes acquisition of IPG, creating world’s largest ad holding company Deal unites two major holdcos, reshaping the global marketing landscape.

Omnicom has formally completed its acquisition of Interpublic Group, creating the world’s largest marketing services holding company and consolidating two of the industry’s biggest agency groups into a single entity with nearly $26 billion in combined revenue.

Survivors call for the release of remaining Epstein files in national PSA World Without Exploitation highlights the harrowing reality of sex trafficking victims ahead of key House vote.

Survivors of convicted sex offender Jeffrey Epstein's abuse are urging Congress to force the Justice Department to release the remaining documents tied to his trafficking network in a stirring new national PSA.

Watch:

www.campaignlive.com/article/surv...

The 2025 Campaign US CMO 50 For the fifth year, Campaign highlights marketers with the proven ability to navigate an increasingly arduous landscape.

For the fifth year, Campaign highlights marketers with the proven ability to navigate an increasingly arduous landscape.

Meet this year's CMO 50:

www.campaignlive.com/article/2025...

Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits Greenfield accuses Unilever of silencing the company’s activism.

Jerry Greenfield’s last scoop: The co-founder of the Ben & Jerry’s ice cream brand is calling it quits on the company he launched in 1978 with partner Ben Cohen.

Greenfield accused Unilever of silencing the company’s activism.

www.campaignlive.com/article/jerr...

Lush shutters stores, issues international pleas to ‘stop starving Gaza’ The cosmetics company is also re-launching its Watermelon Slice soap to support prosthetic limbs charities for those injured in the Israel-Palestine conflict.

“Shutting the shops felt like the biggest statement we could make,” Hilary Jones, Lush’s global ethics director, told Campaign. “There’s a whole population of people who are starving and deprived of medical supplies. Those borders need to open up for a flood of aid.”

The real cost of return-to-office: Stories from industry workers most affected In Campaign Red’s latest report, caregivers, parents, disabled professionals and other adland workers share — in their own words — how RTO policies are reshaping their lives and careers.

WFH flexibility helped level the playing field in advertising. It expanded the hiring pool, lowered barriers to entry and gave marginalized talent a shot at thriving in an industry notorious for burnout and bias.

Now those gains are at risk of being undone.

www.campaignlive.com/article/real...

Advertising in a world of Sydney Sweeneys and Alix Earles American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.

American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.

Campaign's Julia Walker, Gianna Sottile & Luz Corona break down what this creative disconnect tells us about modern advertising.

Ad of the week: Doritos ‘A Spicy, But Not Too Spicy Plumber’ by Rethink In this hilarious short film by Rethink, the only triangle Walton Goggins wants is Sriracha-flavored.

Ad of the week: Doritos ‘A Spicy, But Not Too Spicy Plumber’ by Rethink — In the hilarious short film, the only triangle Walton Goggins wants is Sriracha-flavored.

Watch:

Introducing the 2025 Campaign 40 Over 40 The 6th annual 40 Over 40 recognizes senior talent who have built lasting and meaningful careers in advertising, marketing, media, technology and communications, and whom rising stars can look up to.

Introducing the 2025 Campaign 40 Over 40 — The 6th annual 40 Over 40 recognizes senior talent who have built lasting and meaningful careers in advertising, marketing, media, technology and communications, and whom rising stars can look up to.

www.campaignlive.com/article/intr...

Campaign, TrinityP3, Mercer Island Group launch The State of the Pitch survey in US Campaign US, TrinityP3 and Mercer Island Group team up on the US State of the Pitch — a first-of-its-kind survey to uncover what’s working, what’s broken and what needs to change.

Campaign US, TrinityP3 and Mercer Island Group team up on the US State of the Pitch — a first-of-its-kind survey to uncover what’s working, what’s broken and what needs to change.

Details:

The most awarded US campaigns at Cannes Lions 2025 The most decorated US work from this year’s festival, from headline-grabbing Grand Prix winners to breakout bronze streaks.

Which U.S. campaigns won the most awards at Cannes? See the most decorated U.S. work from this year’s festival, from headline-grabbing Grand Prix winners to breakout bronze streaks:

Campaign's Cannes Lions 2025 live blog: Victories, inspirations and observations Rolling blog of winners, big bets, crowd chatter and festival highlights.

Live from @canneslions.bsky.social — Follow Campaign's rolling blog of winners, big bets, crowd chatter and festival highlights from the Croisette.

www.campaignlive.com/article/camp...

Every US winner at Cannes Lions 2025, updated live From Grand Prix to Bronze, see which US agencies and production companies are cleaning up at Cannes this year.

From Grand Prix to Bronze, see which U.S. agencies and production companies are cleaning up at Cannes this year.

Follow updates live every day:

Campaign Cup: And the winner is… Campaign has announced the best American ad of the 21st century, as voted on by you.

Campaign has announced the best American ad of the 21st century, as voted on by you!

The final round was Snickers and BBDO New York’s Betty White (2010) vs. Jeep and Highdive’s Groundhog Day (2020).

Watch as we reveal the winner:

www.campaignlive.com/article/1918...

Agency Performance Review 2025 A breakdown of today's ad agencies and where they stand in business and development, innovation, DEI, sustainability and creativity.

Campaign's 2025 Agency Performance Review is live — A breakdown of today's ad agencies and where they stand in business and development, innovation, DEI, sustainability and creativity.

Explore the report here:

Text: "Campaign Cup, choose your greatest American ad of the century — Vote now"; Background: An American flag and fireworks

Campaign Cup, the March-Madness-esque bracket for advertisements, is now live!

Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.

Vote today: www.campaignlive.com/article/camp...

Text: "Campaign Cup, choose your greatest American ad of the century — Vote now"; Background: An American flag and fireworks

Campaign Cup, the March-Madness-esque bracket for advertisements, is now live!

Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.

Vote today: www.campaignlive.com/article/camp...

"As consumers, we want clothing that not only looks great on our body types, but that is also functional and enables a strong workout," writes author Mita Mallick.

Why ​the NikeSkims partnership is one to watch:

campaignlive.com/article/why-the-nikeskims-brand-partnership-one-watch-2025/1908606

Campaign US reveals 2025 Inspiring Women These female trailblazers have risen to the top of their fields, broken boundaries and served as role models for those following in their footsteps in the advertising marketing, media and technology i...

Campaign US reveals 2025 Inspiring Women — These female trailblazers have risen to the top of their fields, broken boundaries and served as role models for those following in their footsteps in the advertising marketing, media and technology industries.

Influencer Taha Arshad holds and looks at a mini disco ball, his face adorned with stickers and baubles.

Influencer Taha Arshad discusses creating social content for social change — The influencer shares his journey becoming the person he needed growing up as a queer, Pakistani and Indian immigrant.

Read his story, as told to Campaign's Julia Walker:

www.campaignlive.com/article/infl...

Matthew McConaughey, Charli XCX and Martha Stewart deliver in Uber Eats’ fun Super Bowl teasers The star-studded roster closes out the brand’s successful Football is for Food campaign.

Uber Eats and its creative agency, Special U.S., launched a crop of hilarious teasers leading up to its February 9 Super Bowl spot featuring actor Matthew McConaughey, singer Charli XCX and former media mogul and pop culture icon Martha Stewart.

Watch:

A Bad Bunny blueprint for brands: Speak to the universal by elevating the specific How the Puerto Rican artist’s latest album, Debí Tirar Más Fotos, is a master class in cultural storytelling.

"For brand marketers, Bad Bunny’s approach offers a blueprint for creating campaigns that are authentic, emotionally resonant and culturally meaningful," writes MEL's Omar R. Quiñones.