@emailindustries.com.bsky.social
Superior #emaildeliverability is just the beginning.
Missed our webinar? Catch "The Actual State of Email Deliverability" with @emailkarma.com & @larryheslin.bsky.social
✅ Gmail/Yahoo policy changes
✅ Auth & reputation tips
✅ Fix delivery issues
📺 Watch now: www.youtube.com/watch?v=iPbV...
#EmailDeliverability #Webinar #InboxPlacement
What happens when you ignore deliverability?
📉 Spam folder.
📉 Crashed open rates.
📉 Zero conversions.
Or… run a free health check and fix it.
✅ Free Email Deliverability Health Check
Fix it before it costs you.
www.emailindustries.com/email-delive...
Email Industries Partner Logos/Names. Includes brands like: MailChimp, HubSpot, iContact, SMTP.com, and more.
It’s not just a wall of logos, it’s a reminder of every inbox challenge we’ve tackled together.
We’re proud of the partnerships we’ve built.
If you work in #email and want to be part of something bigger, we’d love to talk: tinyurl.com/b94a6svk
In email, no one wins alone.
Seven team members from Email Industries standing in front of the Inbox Expo projection screen - Austin, TX
Team @emailindustries.com wrapping up at Inbox Expo 2025
23.05.2025 19:33 — 👍 3 🔁 1 💬 0 📌 0
Join us TOMORROW at 12PM EST for a LIVE sneak peek of Inbox Expo 2025!
🎙️ "From Prompt to Product: Real-World Impact of Generative AI in Email Marketing"
Featuring: Dmytro Kudrenko (Stripo) & @emailkarma.com (@emailindustries.com)
Register: lnkd.in/ds-T3ipZ
#AI #EmailMarketing #InboxExpo2025
REMINDER: Today is the day Microsoft is implementing DMARC requirements for large senders, are you ready?
Microsoft Email Authentication Requirements: What Businesses Must Know Before May 2025
www.emailindustries.com/microsoft-em...
If you see bounces we are here to help!
#EmailGeeks #DMARC
HorseShoe with a Cactus and banner that reads "Email Industries' Inbox Expo"
Don't miss out on the email event of the year. We only have a handful of tickets left. Details at - inboxexpo.com
May 21-23, 2025 | Austin TX
#EmailGeeks
Almost sold out... but we’ve got good news! 🎉 Due to overwhelming interest in this year’s Inbox Expo, we’ve decided to open an extra set of tickets! This isn’t just marketing talk — we’re genuinely excited (and a little blown away) by the level of enthusiasm this year. Thank you! 🙏 If you were thinking about joining us, now’s your chance to grab a ticket before they’re gone (again). You have only 26 days left, so hurry up!
🎉 Inbox Expo tickets are back by popular demand!
Don’t miss your chance to join the email marketing event of the year.
Only 26 days left—grab yours before they’re gone (again)!
Get Tickets: inboxexpo.com/tickets-aust...
#InboxExpo #EmailGeeks #EmailMarketing
If you're at Deliverability Summit keep an eye out for @emailkarma.com, be sure to check out the Session on AI impact on deliverabilty with Yahoo, Seznam and Orange - Friday afternoon.
#EmailGeeks
Your inbox might be costing the Earth more than you think. 🌍 This Earth Day, we’re spotlighting a hidden source of digital waste: bad email deliverability. 📬 Every email to a dead inbox or spam trap = wasted energy, lost ROI, and unnecessary carbon emissions. At Email Industries, we help fix that. ✅ Clean lists ✅ Better deliverability ✅ Less digital waste ✅ More meaningful engagement This week only, get a Free Deliverability Health Check and take the first step toward greener, smarter marketing. 👉 https://www.emailindustries.com/email-deliverability-health-check/
🌍 Your inbox could be greener! This Earth Day, tackle digital waste with better email deliverability. Clean lists = less energy waste, higher ROI, and a happier planet. Get your Free Deliverability Health Check now!
www.emailindustries.com/email-delive... #EarthDay #EmailGeeks #SustainableMarketing
Red Flag Audit: How Risky Was Your Last Send? Let’s be honest. We’ve all hit send and hoped for the best. But… was your last email campaign waving any of these red flags? → Sent to an old list → Skipped IP warmup → Bought data (👀) → Clickbait subject line → No authentication → Zero segmentation → Ignored bounce rates How many can you check off? Comment with your score. No judgement. Just inbox honesty. And if you’re seeing red, we know how to get you back in the green.
🚩 Oops, did your last email campaign wave any red flags?
Old list?
No IP warmup?
Clickbait subject line?
Purchased data? 😬
Share your score—no judgment, just inbox honesty!
We’re here to turn your red flags green.
#EmailGeeks #EmailMarketing #InboxReady
🚨 Email marketing fails? We’ve got the fix!
From bad list hygiene to misleading subject lines, these mistakes tank deliverability. Alfred spots issues before they hurt your rep: alfred.email. What’s your worst email blunder? Share & let’s learn together! 😅
#EmailMarketing #EmailGeeks
For 17 years, Email Industries has been making email better, more trusted, more engaging, and more effective. ❤️ Huge thanks to our team, clients, and partners for being part of the journey.
For 17 years, Email Industries has been making email better, more trusted, more engaging, and more effective.
❤️ Huge thanks to our team, clients, and partners for being part of the journey.
#EmailGeeks
𝐌𝐚𝐫𝐜𝐡 𝐢𝐬 𝐅𝐫𝐚𝐮𝐝 𝐏𝐫𝐞𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐌𝐨𝐧𝐭𝐡 - 𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐦𝐚𝐢𝐥𝐬 𝐒𝐞𝐜𝐮𝐫𝐞? You might think your customer emails are safe, but they could be exposed without you realizing it. Sending unencrypted emails or using outdated software is like leaving the door open for hackers. One simple mistake - like forwarding an email to the wrong person, can put customer data at risk. By the time you realize, it could be too late. This Fraud Prevention Month, double-check your email security. Update your systems and make sure your team knows the drill. How to Improve Your Email Security and Deliverability: • Email Deliverability Audit ↳We’ll help spot any vulnerabilities in your email systems. • Guidance from Experts ↳Get a plan to address risks and improve email security. • Support for Remediation ↳Our team will help implement fixes and keep your emails secure. Take action now! Speak with a deliverability expert at Email Industries and schedule your email audit. Protect customer data and get your emails where they need to go.
March is Fraud Prevention Month—are your emails secure? 🔐
Outdated systems and unauthenticated emails put customer data at risk.
Get an email audit to spot vulnerabilities.
Strengthen security with expert guidance.
Protect your emails & your customers. Let’s talk! emailindustries.com
#EmailGeeks
If you’ve ever worried about losing deliverability during an email migration, We’ve got you covered. We’ve done it, and let us tell you—it's totally possible to move without crashing your sender reputation. Here’s the step-by-step guide to a hassle-free email migration. Step 1: Prep Your Lists ↳ Clean up your lists before the move ↳ Remove suppressed, unsubscribed, inactive and invalid emails to start fresh Step 2: Back It Up ↳ Always, always back up your data ↳ You don’t want to be scrambling if something goes wrong Step 3: Choose Your New Platform ↳ Pick a platform that’s going to meet your email requirements the best ↳ Understand that the tools can help achieve your goals Step 4: Authenticate & Set Up ↳ Set up SPF, DKIM, and DMARC records ↳ Don’t skip this—these are your deliverability superheroes Step 5: Warm Up Your New Domain ↳ Slowly increase your sending volume ↳ Don’t go from 0 to 100 overnight—build trust with your new email provider Step 6: Test Your Emails ↳ Send test emails to yourself (and a few colleagues) ↳ Check for anything weird in the spam folder—adjust accordingly Step 7: Monitor Performance ↳ Track your open rates, click rates, and bounce rates ↳ Keep an eye on deliverability to make sure you're on track Step 8: Plan ahead ↳ Migrations can take 4 to 6 weeks, or longer depending on your list size ↳ Plane to run two email platforms for this time period BONUS: Use an Email Monitoring Tool ↳ Need some help? Email monitoring tools can guide you through the process ↳ Look for one with built-in deliverability monitoring That’s it! Simple steps, no stress. If you follow these, your migration will be smooth, and your deliverability will stay strong. Got any other migration tips? Drop them below! And if you found this useful, share it with your network!
Migrating email to a new Email Platform without losing deliverability?
It’s possible! A smooth migration takes planning—don’t rush it.
✔ Clean your lists
✔ Set up SPF, DKIM & DMARC
✔ Warm up your new domain
✔ Test & monitor performance
Need help? Let’s talk. #EmailGeeks
Migrating your email system without a deliverability plan is like setting sail without a map. You might end up somewhere unexpected. Some place dark and scary. Like the spam folder. Without a strategy in place, you risk damaging your sender reputation and losing engagement. And let’s face it, no one wants that. That’s where Email Industries comes in. For over two decades, our team of deliverability experts has helped brands hit the inbox and stay there. From email list hygiene to risk scoring and consulting, we provide the solutions you need to get the most out of your email marketing. What can we do for you? Speak with an email expert and see how we can protect your email campaigns.
Migrating email without a deliverability plan? Risky.
Without a strategy, you could end up in the spam folder.
✔ Email Industries helps brands land in inboxes—list hygiene, risk scoring, and expert consulting.
Let’s talk about protecting your email campaigns. #EmailGeeks
Reach out, we can help!
Google Postmaster v2 seems to be acting up for several people, domain drop down is not working.
A quick hack if this is you - manually add the domain you're looking for (and have approved access to) to the URL like this:
postmaster.google.com/v2/sender_co...
#EmailGeeks
Summarize this in 300 characters or less - no emojis: Alt text isn’t just for accessibility; it’s a compliance requirement in many regions. Here’s why: ➝Boosts Deliverability: Alt text ensures your emails get seen when images don’t load. It’s read by email clients and helps with inbox placement. ➝Improves Engagement: Even when images are blocked, well-written alt text keeps your readers engaged. It’s an opportunity to add context and connect with your audience. Alt text isn’t just about describing images – it’s about enhancing user experience and meeting important accessibility standards. Take these examples: -“Team celebrating our new platform launch.” - “Product features: Our latest updates in action.” These aren’t just descriptions—they’re chances to connect and comply with accessibility laws like: ~ADA (Americans with Disabilities Act) – Ensures that digital content is accessible to individuals with disabilities in the U.S. ~EAA (European Accessibility Act) – Requires EU businesses to make digital services and products accessible to everyone, including those with disabilities. ~WCAG (Web Content Accessibility Guidelines) – A global standard for creating web content accessible to users with disabilities, including text descriptions of images. Want better engagement, inbox placement, and compliance? Start using effective alt text today. _____________________________________ PS: Alt text isn’t just a luxury - it’s essential. Comment below if you’re using alt text or need tips on how to implement it. Repost this to help others improve their email strategy. Follow Email Industries for more email insights.
Alt text isn’t just for accessibility—it’s essential for compliance, engagement, and deliverability. It ensures emails are readable when images don’t load, keeps readers engaged, and meets standards like ADA, EAA, and WCAG. Use it to enhance user experience and boost inbox placement. #EmailGeeks
11.02.2025 19:58 — 👍 2 🔁 0 💬 0 📌 0
Join our CSO, LB Blair, on the first Email Industries AMA Friday Podcast tomorrow with KAM. He is the author of the SpamAssassin KAM ruleset and has been making spam filters for over 20 years as well as all other kinds of cybersecurity fun!
www.linkedin.com/posts/lbblai...
Email Industries is giving away 10 free email deliverability health checks until February 7th. 21% of marketing emails never reach inboxes due to email security and poor email reputation.
To enter, follow Email Industries on Linkedin: www.linkedin.com/feed/update/...
#EmailGeeks
Your connection rate is directly tied to deliverability and here’s why. When emails are sent too quickly: → Servers can get overwhelmed. → Your messages may get delayed or end up in the spam folder. Why does it matter? A fast send rate can make it harder for receiving servers to keep up, which impacts your sender reputation and can hurt email deliverability. Here’s the fix: → Slow down your connection rate. → Spread your sends out to avoid server overload. Small adjustments in how you send emails can help your messages land where you want them. Share this to help others improve their email performance. Follow Email Industries for more email tips!
Connection rate impacts deliverability.
→ Sending emails too fast can overwhelm servers, causing delays in delivery.
→ Slow your sends and spread them out over time to protect your reputation.
Small changes can improve results.
✚ Share this and follow Email Industries for more tips!
Is your email rendering consistently on mobile and desktop? Let's find out why it matters and how to optimize for both. Over half of emails are opened on mobile devices. If your email doesn’t look good on mobile, you risk losing engagement. ↳Testing across mobile and desktop is essential. ↳Check if images, text, and buttons display properly on both. Tips for mobile optimization: ➔Use responsive design. ➔Keep text legible on smaller screens. ➔Avoid large images that slow loading times. Desktop still matters. Make sure your emails look just as great on bigger screens. Mobile-first design is a must. But don’t neglect desktop - balance them both for best results. Need help optimizing your email rendering? Let’s talk about improving your email performance. Follow Email Industries for more email marketing tips.
Is your #email ready for mobile and desktop?
Over 50% of emails are opened on mobile. If it doesn’t look great, engagement drops.
✔ Use responsive design.
✔ Ensure text, buttons, and images work on all screens.
✔ Balance mobile-first design with desktop compatibility.
Follow for email tips!
Email authentication is essential. Your email deliverability hinges on it. SPF, DKIM, and DMARC are the foundation of email security. Here’s how each works: • SPF: Verifies that your email is coming from an authorized server. Without it, your email could get flagged as suspicious. • DKIM: Adds a digital signature to prove the email hasn’t been tampered with during transit. • DMARC: Combines SPF and DKIM to protect against spoofing and phishing attacks. These protocols don’t just protect your brand - they build trust. When your emails are authenticated, customers know they’re receiving legitimate messages, and that increases the chance your emails land in their inbox. What’s the result? Improved deliverability and stronger customer confidence in your communications. The challenge? Keeping everything aligned and running smoothly. What steps are you taking to improve email authentication? P.S. Email authentication is one of the easiest ways to secure your communication channels and build trust. ↓ Follow Email Industries for expert tips on improving email deliverability. Repost this to help others optimize their email practices.
Email authentication is the backbone of deliverability.
✔ SPF: Verifies sending servers.
✔ DKIM: Ensures emails aren’t tampered with.
✔ DMARC: Combines both to block phishing/spoofing.
Aligned protocols = trust, inbox placement, and security.
Follow for expert tips on email success!
#EmailGeeks
1 Day Left. InboxExpo early bird ends Jan 17th. InboxExpo.com
Early Bird Pricing ends Jan 17th.
Get your ticket before prices increase.
InboxExpo.com
#EmailGeeks
SPF and DKIM passing doesn’t always mean smooth sailing. You’ve got the basics covered, but what about alignment? Alignment is the missing piece that makes sure your email headers and authentication protocols work together. Without it, your emails may still struggle with deliverability, even if SPF and DKIM checks pass. Why does alignment matter? → DMARC depends on alignment. If your SPF and DKIM don’t match the From header, DMARC fails, and your emails get blocked. → Better inbox placement. Alignment boosts your sender reputation and helps your emails reach the inbox. How to troubleshoot alignment failures: → Check that your From address matches the domains in your SPF and DKIM records. → Make sure your SPF and DKIM are set up for the same domain. → Keep an eye on DMARC reports to spot alignment issues early. Without alignment, your email deliverability is at risk. Even the smallest mistake can cause big problems. → Get your email authentication in line for better results. ♻️ and of course, share this to help others improve their email performance. ✚ Follow Email Industries for more email marketing tips!
SPF and DKIM passing isn’t enough—alignment is key!
✔ Alignment ensures your From header matches SPF & DKIM domains, boosting deliverability and #DMARC success.
🔑 Fix it: Match domains, set up SPF/DKIM right, and monitor DMARC reports.
Small tweaks, big results.
Follow for more email tips! 🚀
Your DKIM signature is valid, but here’s the catch: does it align? If the domain in the DKIM signature doesn’t match the domain in the From field, ISPs can’t verify the sender. How can you fix this? → Align your DKIM signature domain with the domain in your From address. → Ensure your email authentication protocols line up perfectly to pass DMARC. A small misalignment can ruin your email’s chance to be seen. → Don’t let a mismatched domain keep your emails out of the inbox. ♻️ Share this to help others improve their email performance. ✚ Follow Email Industries for more email marketing tips!
DKIM passes, but does it align? 💡
If the DKIM domain doesn’t match your From address, DMARC fails, and emails hit spam.
✔ Align your DKIM domain with your From address to improve deliverability. A small fix can make a big difference!
Follow us for more tips. 🚀
Are you passionate about building strong relationships, driving customer success, and identifying growth opportunities?
Join our team as a Customer Success Manager, help our clients thrive.
If you’re ready to make an impact, apply now: www.emailindustries.com/careers/
#Hiring #Jobs #EmailGeeks
How outdated Contact Lists Hurt Your Campaigns. Alfred.email, by Email Industries, can help.
A dirty list tanks deliverability!
📉 Bounces signal ISPs your list is outdated.
🚩 Spam complaints risk blacklisting.
💸 Wasted time + money on inactive users.
Verify emails, remove inactives, and update quarterly.
Clean lists = better ROI & deliverability! Follow for tips.
See alfred.email for more
Email styling matters! In-line CSS: High compatibility, faster load times, but harder to manage. Header CSS: Cleaner code, easier updates, but risks stripping in Gmail. Tip: Use in-line for critical styles & test across clients!
Email styling matters!
✔ In-line CSS: High compatibility, faster load times, but harder to manage.
✔ Header CSS: Cleaner code, easier updates, but risks stripping in Gmail.
🔑 Tip: Use in-line for critical styles & test across clients!
Follow us for more email tips: emailindustries.com
#EmailGeeks
Optimizing Email Code to Improve Inbox Placement. If you need help with this or other email related item be sure to check out Email Industries dot com
Messy email code hurts inbox placement, why it matters:
𝗦𝗽𝗮𝗺 𝗥𝗶𝘀𝗸: Extra tags trigger filters
𝗙𝗮𝘀𝘁𝗲𝗿 𝗟𝗼𝗮𝗱𝗶𝗻𝗴: Bloated code frustrates readers
𝗕𝗲𝘁𝘁𝗲𝗿 𝗖𝗼𝗺𝗽𝗮𝘁𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Cleaner code works across clients
Optimize: remove unused tags, in-line CSS, compress images
visit: emailindustries.com
#EmailGeeks
