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Odile Monod

@odilemonod.bsky.social

Senior Art Director & Beauty Marketer working in Korea. 15+ yrs in Beauty. I translate and share insights on Korean Beauty trends, regulations, & history. https://themonodist.com/intro/

80 Followers  |  10 Following  |  29 Posts  |  Joined: 18.11.2024  |  1.8067

Latest posts by odilemonod.bsky.social on Bluesky

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Kolmar Korea Obtains MFDS Approval For BASF's Tinosorb® A2B UV Filter - The Monodist By Odile Monod Kolmar Korea secures MFDS approval for BASF’s Tinosorb® A2B, introducing a new high-performance UV filter to Korea’s sunscreen market.

Kolmar Korea secures MFDS approval for BASF’s Tinosorb® A2B, introducing a new high-performance UV filter to Korea’s sunscreen market.

themonodist.com/kolmar-korea...

#kbeauty

23.10.2025 02:28 — 👍 2    🔁 0    💬 0    📌 0
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Kolmar Korea Becomes First Cosmetic Manufacturer To Pass BIPEA SPF Proficiency Test - The Monodist By Odile Monod Kolmar Korea passes BIPEA’s SPF proficiency test and becomes the first manufacturer to receive this global recognition.

Korean cosmetic manufacturing giant Kolmar Korea passes BIPEA’s SPF proficiency test and becomes the first manufacturer to receive this global recognition.

#kbeauty

themonodist.com/kolmar-korea...

06.08.2025 09:29 — 👍 1    🔁 0    💬 0    📌 0
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Cosmax Develops Skin Diagnostic Tool After 15 Years Of Microbiome Research - The Monodist By Odile Monod Cosmax launches FACE-LINK™, a skin diagnostic platform developed from a 15-year Korean microbiome study involving 1,000 participants.

Korean cosmetic manufacturing giant Cosmax announced it has successfully developed a proprietary algorithmic diagnostic platform based on a 15-year-long study on the Korean skin microbiome. The company is now planning to expand its research worldwide. #kbeauty

themonodist.com/cosmax-devel...

24.07.2025 00:31 — 👍 1    🔁 0    💬 0    📌 0
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Korea Consumer Agency Warns Of Misleading Claims In Popular Korean Sunscreens - The Monodist By Odile Monod A recent investigation by the Korea Consumer Agency reveals misleading marketing claims and regulatory breaches in Korean sunscreens.

A recent investigation by the Korea Consumer Agency reveals misleading marketing claims and regulatory breaches in Korean sunscreens.

#kbeauty

themonodist.com/korea-consum...

02.07.2025 00:52 — 👍 1    🔁 1    💬 0    📌 0
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Curious about what’s trending in #KBeauty right now? This season’s Korean consumer beauty awards winners, including Glowpick, Hwahae, and Powder Room, have finally been announced.

Read the full round-up at the link below

themonodist.com/tag/korean-b...

30.05.2025 14:23 — 👍 0    🔁 0    💬 0    📌 0
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Cosmax And Bertis Join Forces To Redefine Anti-aging Skincare With Skin Proteome Cosmetics - The Monodist By Odile Monod Cosmax is teaming up with biotech pioneer Bertis to revolutionise anti-aging skincare with customised solutions powered by proteomics.

Following its successful ventures in skin microbiome research, Korean cosmetic manufacturing giant Cosmax is teaming up with biotech pioneer Bertis to revolutionise anti-aging skincare with customised solutions powered by proteomics.

themonodist.com/cosmax-and-b...

#kbeauty

17.04.2025 12:30 — 👍 1    🔁 0    💬 0    📌 0
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Rebranding Gone Wrong? Innisfree Faces Profit Plunge And Consumer Backlash - The Monodist By Odile Monod Innisfree faces declining sales and backlash over its rebrand, as doubts grow over the K-beauty brand’s future and Amorepacific’s next steps.

While other first-generation Korean beauty brands have been showing signs of recovery following the recent global K-beauty craze, Amorepacific’s natural beauty brand Innisfree continues to face poor financial results.

#kbeauty

themonodist.com/rebranding-g...

11.04.2025 08:42 — 👍 2    🔁 0    💬 0    📌 0
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Cosmax Introduces Corelink-S™, The World’s First PH-responsive Hair Repair Technology - The Monodist By Odile Monod Cosmax introduces Corelink-S™, the world's first ingredient designed to strengthen and repair hair by responding to pH changes.

Korean cosmetic manufacturing giant Cosmax has announced the successful development of Corelink-S™, the world’s first ingredient designed to strengthen and repair hair by responding to pH changes.

#kbeauty

themonodist.com/cosmax-intro...

08.04.2025 09:47 — 👍 2    🔁 0    💬 0    📌 0
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Cosmax Introduces Dandriome™: A Microbiome-based Solution To Combat Hair Loss And Seborrheic Dermatitis - The Monodist By Odile Monod Cosmax introduces Dandriome: a microbiome-based solution to combat hair loss and seborrheic dermatitis.

Korean cosmetic manufacturing giant Cosmax has announced the successful development of Dandriome™, a new microbiome-based ingredient designed to effectively addresses both hair loss and seborrheic dermatitis.

#kbeauty

themonodist.com/cosmax-intro...

27.03.2025 02:44 — 👍 2    🔁 0    💬 0    📌 0
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Amorepacific Teams Up With BASF To Develop An Innovative UV Protection Technology To Slow Down Skin Aging - The Monodist By Odile Monod Amorepacific and BASF introduce UV-R Pro, an innovative antioxidant-based technology to combat UV-induced skin aging.

Korean beauty conglomerate Amorepacific has partnered with BASF, a multinational chemical giant known for its extensive portfolio of UV protection materials, to develop “UV-R Pro”, an antioxidant-based UV protection technology to slow down skin aging.

#kbeauty

themonodist.com/amorepacific...

14.03.2025 15:04 — 👍 3    🔁 1    💬 0    📌 0
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초등학생 11%, 중·고등학생 26% 색조 화장한다 식품의약품안전처는 지난해 5~11월 초등학생 9274명, 중·고등학생 4678명 등 1만3925명을 대상으로 화장품 사용 현황을 조사한 결과 초등학생의 11%, 중·고등학생의 26%가 색조 화장품을 사용하는 것으로 나타났다고 25일 밝혔다. 색조 화장품을 사용한다는 초

Source (🇰🇷): www.hani.co.kr/arti/society...

26.02.2025 09:54 — 👍 1    🔁 0    💬 0    📌 0
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A survey conducted by the South Korean Ministry of Food and Drug Safety from May to November last year examined the use of cosmetics among elementary, middle and high school students.

The findings revealed that 11% of elementary school students in South Korea reported using make-up.

#kbeauty

26.02.2025 09:54 — 👍 3    🔁 0    💬 1    📌 0
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Cosmax Introduces White Plussome™: A New Functional Skin-whitening Ingredient Approved By The Korean MFDS - The Monodist By Odile Monod Cosmax introduces MFDS-approved White Plussome™: a plant-based solution for superior skin brightening.

Korean cosmetic manufacturer Cosmax introduces White Plussome™: a new skin-whitening [t/n brightening] ingredient approved by the Korean MFDS.

themonodist.com/cosmax-intro...

18.02.2025 08:12 — 👍 1    🔁 0    💬 0    📌 0
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LG Household & Health Care Uses AI To Accelerate Cosmetic Ingredient Research - The Monodist By Odile Monod LG Household & Health Care leverages AI to develop new high-performance cosmetic ingredients and accelerate R&D research.

Korean beauty giant LG Household & Health Care has revealed that it has successfully developed high-performance cosmetic ingredients through the use of Artificial Intelligence (AI) and plans to launch products formulated with these components next year.

#kbeauty

themonodist.com/lg-household...

17.02.2025 13:18 — 👍 4    🔁 1    💬 0    📌 0
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Why beauty majors Maybelline and Wella are exiting South Korea Global beauty leaders Maybelline New York and Wella have announced their departure from the South Korean market, signalling a shift in strategies amid increasing competition and evolving consumer dema...

I recently had the opportunity to speak with CosmeticsDesign Asia about the challenges that have led several global beauty conglomerates to exit the South Korean market.

#kbeauty

www.cosmeticsdesign-asia.com/Article/2025...

17.02.2025 02:07 — 👍 1    🔁 0    💬 0    📌 0
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Korean beauty retailer Olive Young has introduced a new logo as part of its strategy to enhance brand recognition ahead of international expansion. The new design will be rolled out across all domestic stores this year.

#kbeauty

Source (🇰🇷) www.mk.co.kr/news/busines...

11.02.2025 07:53 — 👍 0    🔁 0    💬 1    📌 0
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Maybelline New York To Exit South Korea As Global Beauty Brands Continue To Withdraw - The Monodist By Odile Monod Maybelline New York, the popular American makeup brand, has announced its withdrawal from the Korean market.

Maybelline New York, the popular American makeup brand, has announced its withdrawal from the Korean market, marking yet another exit in a growing trend of international beauty brands pulling out of the country.

themonodist.com/maybelline-n...

07.02.2025 13:09 — 👍 1    🔁 0    💬 0    📌 0
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Korean beauty retailer CJ Olive Young has established a US subsidiary to expand its global business and plans to open an offline store in the country soon.

themonodist.com/cj-olive-you...

#kbeauty

04.02.2025 04:12 — 👍 3    🔁 1    💬 0    📌 0
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티르티르, 안병준 대표 취임… "글로벌 경쟁력 강화" 티르티르, 안병준 대표 취임 글로벌 경쟁력 강화

The former CEO of Kolmar Korea, the manufacturing powerhouse behind many well-known Korean sunscreens, has been appointed as the Co-CEO of Tirtir.

#kbeauty

Source (🇰🇷): biz.chosun.com/distribution...

24.01.2025 07:56 — 👍 1    🔁 0    💬 0    📌 0
From Odile’s Stories: “The Korean financial newspaper Edaily published and interesting article discussion the recent popularity of Korean beauty in foreign markets (mainly the US).

They interviewed various industry professionals who revealed that they had to abandon plans to enter foreign markets because only Korean products priced under 30 USD tend to do well in the US. 

They also voiced concerns that Korean beauty is increasingly being perceived as synonymous with trendy, gimmicky, and low-costs products. This trend sidelines companies that invest in proprietary technologies and high quality ingredients, as they cannot compete by lowering their prices to meet such expectations, something I and many others have been warning about the dawn of times.

It takes time to build a brand that inspires trust and loyalty and many feel that, by prioritising short term profits over long term customer trust, Korean beauty might have missed the ship.

From Odile’s Stories: “The Korean financial newspaper Edaily published and interesting article discussion the recent popularity of Korean beauty in foreign markets (mainly the US). They interviewed various industry professionals who revealed that they had to abandon plans to enter foreign markets because only Korean products priced under 30 USD tend to do well in the US. They also voiced concerns that Korean beauty is increasingly being perceived as synonymous with trendy, gimmicky, and low-costs products. This trend sidelines companies that invest in proprietary technologies and high quality ingredients, as they cannot compete by lowering their prices to meet such expectations, something I and many others have been warning about the dawn of times. It takes time to build a brand that inspires trust and loyalty and many feel that, by prioritising short term profits over long term customer trust, Korean beauty might have missed the ship.

#Kbeauty industry reps finding out the obvious that flooding western social media with fast #skincare brands only targets people chasing trends, not the potential loyal customers who’d be willing to pay a premium.

Image source from @odilemonod.bsky.social’s IG

20.01.2025 04:53 — 👍 69    🔁 6    💬 1    📌 1
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로레알, K뷰티 브랜드 ‘닥터지’ 인수... '스타일난다' 이어 두 번째 로레알, K뷰티 브랜드 닥터지 인수... 스타일난다 이어 두 번째

Source (🇰🇷): biz.chosun.com/distribution...

24.12.2024 01:48 — 👍 0    🔁 0    💬 0    📌 0
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L'Oréal has acquired Gowoonsesang Cosmetics, the parent company of the Korean beauty brand Dr.G, from Swiss retailer Migros.

Dr.G will join the Consumer Products Division to address the growing demand for K-beauty products and offer effective skincare solutions at affordable prices.

#kbeauty

24.12.2024 01:48 — 👍 1    🔁 0    💬 2    📌 0

The study found that Arginine Glutamate significantly alleviated skin dryness and itching, with patients expressing high satisfaction levels.

06.12.2024 13:32 — 👍 0    🔁 0    💬 0    📌 0

and investigates the effectiveness of formulations containing Arginine Glutamate in patients who have completed acute burn treatment. Key metrics evaluated included skin moisture levels, barrier function, and the severity of itching in affected areas.

06.12.2024 13:32 — 👍 0    🔁 0    💬 1    📌 0

The study, titled “Evaluation of a Cosmetic Formulation Containing Arginine Glutamate in Patients with Burn Scars: A Pilot Study,” was featured in the October issue of the international journal "Pharmaceutics" and investigates the effectiveness of formulations containing Arginine Glutamate

06.12.2024 13:32 — 👍 0    🔁 0    💬 1    📌 0

The effectiveness of this innovative material has recently been confirmed through a collaborative study with Hanlim University Han River Sacred Heart Hospital, South Korea's leading burn treatment hospital.

06.12.2024 13:32 — 👍 0    🔁 0    💬 1    📌 0

Arginine Glutamate Ion Pair is a co-amorphous compound that blends two essential amino acids, arginine and glutamic acid, through a technology specifically designed to enhance skin absorption and promote epidermal regeneration.

06.12.2024 13:32 — 👍 0    🔁 0    💬 1    📌 0

culminating in the development of Arginine Glutamate Ion Pair ("Re:pair"), a novel amino acid-based material that has shown promising results in improving skin dryness and itching for burn patients.

06.12.2024 13:32 — 👍 0    🔁 0    💬 1    📌 0
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Have you ever wondered what beauty products are actually popular in Korea?

Olive Young, the largest health and beauty retailer in Korea, revealed the top bestselling products of 2024 in the latest instalment of the “Olive Young Awards“.

#kbeauty

themonodist.com/olive-young-...

27.11.2024 18:16 — 👍 4    🔁 3    💬 1    📌 0
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Hwahae Beauty Awards 2024 - The Monodist By Odile Monod Discover the most trusted Korean beauty products of 2024, as voted by Korean consumers on HwaHae, the top beauty platform of the country.

HwaHae, the most popular Korean beauty platform with over 13 million downloads, announced the winners of the highly anticipated 2024 edition of the HwaHae Beauty Awards.
#kbeauty

themonodist.com/hwahae-beaut...

22.11.2024 10:51 — 👍 8    🔁 0    💬 0    📌 0

@odilemonod is following 10 prominent accounts