Emma Thwaites

Standing up to tough times - new insights on getting more from marketing and PR Find out how to maximise ROI with key insights on getting more from marketing and PR amid rising costs and uncertainty.

Thought leadership isn’t just a buzzword – it’s owning the conversation. One bold article today can lead to a keynote tomorrow. ‘Snowball effect’ in action. Read more about how we do it shorturl.at/42IuW #ThoughtLeadership

A 450-year-old college, Jesus College, Oxford, rebranded for today. Tradition ✔️ Modern appeal ✔️. When you speak students’ language (and values), they listen. Old school can be new again shorturl.at/xmfRh #HigherEd

Allegory’s first report of 2025 is here👇!
It helps you 'thrive in 25' by:
🤝 Building trust with thought leadership.
🚨 Being ready for crises.
📊 Doing more of what works.
Expect more free insights from us this year.
#MarketingStrategy #Communications #CEOTips #CMOInsights #MarketingLeadership

At Blast Theory's studio w/ @hannahredlerhawes.bsky.social launching #ConstantWashingMachine commissioned by @odihq.bsky.social Data as Culture & Uni of Sheffield #FRAIM - Framing Responsible AI culture.theodi.org/on-now/ #Data #Tech #ResponsibleAI #AI 🎉

This is a fantastic piece of work launching tomorrow at Blast Theory's Brighton studio thanks to @hannahredlerhawes.bsky.social and @odihq.bsky.social's Data as Culture🎉

Sadly not - I was at Digital Ethics Summit at TechUK. Too many things and places to be at!

The complex path to digital identity in the UK Learn more about the recent House of Commons roundtable discussion on digital ID in the UK.

Digital ID remains a complex, divisive issue in the UK. In this evolving field, it’s essential to focus on data integrity, user control, and trust. @emmathwaites.bsky.social recently attended an event organised by Progressive Britain in the House of Commons on this topic.
theodi.org/news-and-eve...

I am proud to have 32 Bluesky followers. We all know each other - in one way or another. I hope more of the amazing people I know will come onto this platform in time, and we can connect. This is my first post here so - 32 great people - I am glad you're here!