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Shelly Palmer

@shellypalmer.bsky.social

Prof of Advanced Media in Residence, Newhouse School, Syracuse University | CEO The Palmer Group | #ai #marketing #media shellypalmer.com

2,998 Followers  |  5 Following  |  277 Posts  |  Joined: 24.11.2023
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Posts by Shelly Palmer (@shellypalmer.bsky.social)

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The Supreme Court's Non-Decision on AI Copyright is the Decision The U.S. Supreme Court declined to hear Stephen Thaler's appeal over whether AI-generated art can receive copyright protection. Thaler applied for a copyright in 2018 covering a visual work his AI sys...

The Supreme Court will hear an AI copyright case eventually. It won’t be this one.

Until then, the rule is what it’s always been: humans create, machines assist. Act accordingly.

03.03.2026 13:35 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The Claude Exit Tax If you've spent this weekend scrambling your engineering teams, you already know the news. In an unprecedented move, Defense Secretary Pete Hegseth announced he is directing DoD to designate Anthropic...

My Sunday essay walks through what to ask your tech team this week and why most companies don't know which of their SaaS vendors are white-labeling Claude under the hood.

02.03.2026 14:28 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Google Made AI Image Generation Ambient Google yesterday launched Nano Banana 2, the consumer brand for Gemini 3.1 Flash Image. The upgrade includes sub-second 4K image synthesis across multiple aspect ratios, character consistency for up t...

Some will call it AI Slop, others will call it AI Candy, and still others will recognize it for what it is: the next generation of imaging tools.

27.02.2026 15:22 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Burger King's "Patty" is Really Listening Burger King is rolling out an AI platform called "BK Assistant" with a voice assistant named Patty. Patty takes drive-thru orders, monitors restaurant operations, and notifies managers when equipment ...

You can imagine a future Burger King run by AI lording over the smallest possible number of low-paid human workers.

That’s not exactly having it your way.

26.02.2026 15:01 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Anthropic Solves a Problem You Don't Know You Have Anthropic is doing its best to transform Claude into an enterprise platform. They've announced the creation of private plugin marketplaces for Cowork that will let organizations build, customize, and ...

If you haven’t gone deep into the Claude desktop app, you should give it a look. The three modes (Chat, Cowork, and Code) serve different purposes. Understanding what each one does will help you understand why this new plugin marketplace is an important next step in leveraging AI for the enterprise.

25.02.2026 14:21 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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How Much Does An LLM Remember? Stanford and Yale researchers extracted 95.8% of a copyrighted novel, word for word, from Claude 3.7 Sonnet. Gemini 2.5 Pro gave up 76.8% of Harry Potter without even requiring a jailbreak. Grok 3 han...

What is a 76.8% verbatim reproduction of Harry Potter?

24.02.2026 13:55 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
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Answer Economy Metrics: A Practitioner's Guide to Share of Prompt Almost every major marketing analytics platform shipped AI visibility features in 2025. What does not yet exist is a simple, unified measurement framework that connects AI visibility to revenue. The t...

I've continued to refine a concept I call "share of prompt."

It's a three-layer measurement framework that connects AI answer engine visibility directly to revenue. Every major analytics platform shipped AI visibility tools in 2025.

None can tell you what an AI-generated brand mention is worth.

23.02.2026 15:32 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Google's Free Photo Studio Google Labs just launchedΒ Pomelli Photoshoot, a free tool that turns any product photo into a professional studio or lifestyle shot. Pick a product image, choose a template, generate, and refine. The ...

You are fully entitled to feel however you want to feel about this, but don’t think for a second that these capabilities will be rejected by SMBs or by professional production organizations for all but the very lowest-end work. Quite conversely: the adventure is just beginning.

20.02.2026 15:19 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Google's Lyria 3 is a Very Good Parlor Trick Google DeepMind just launchedΒ Lyria 3Β in the Gemini app. Type a text prompt (or upload a photo) and you will get a 30-second track with auto-generated lyrics, vocals, and custom cover art. The model i...

The near-term impact of Lyria 3 lands squarely on production music, which is a billion dollar market filled with tracks designed to be heard but not listened to.

19.02.2026 13:46 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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WebMCP: A Protocol for Marketing to Bots An early preview of WebMCP, a standard co-authored by Google and Microsoft that makes it easy for agents to navigate websites, is now available in Chrome 146. This feature was added so quietly last we...

We’ve been talking about marketing to bots for the past year or so. The infrastructure to optimize for agentic commerce is almost here. Get ready.

18.02.2026 14:12 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Cohere Bets on Small, Multilingual, and Offline Cohere, the $5.5 billion Toronto-based AI company, just launchedΒ Tiny Aya: an open-source family of models that supports 70+ languages and runs entirely offline on devices. No cloud required. No API f...

While OpenAI, Google, and Anthropic fight over who can build the biggest brain, Cohere went small and wide.

17.02.2026 14:08 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Seedance 2.0 Empowers Hollywood-Quality Social Production ByteDance released Seedance 2.0 this week, and within hours Irish filmmaker Ruairi Robinson typed a two-line prompt and generated Tom Cruise fighting Brad Pitt on a rooftop. It went mega-viral. Riffs ...

Rhett Reese’s world may be "over," but for everyone else with a story to tell and a laptop to tell it on, it is just beginning.

13.02.2026 15:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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T-Mo Live Translate Debuts T-Mobile announced that it will embed real-time AI translation directly into its cellular network. Any caller on any phone can dial *87* during a call to get live, two-way translation in more than 50 ...

No app. No download. No special hardware.

12.02.2026 13:52 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Productivity Tools Increase Productivity A newΒ studyΒ published in Harvard Business Review confirms what every high-performer already suspects: AI tools don't reduce work, they intensify it. Researchers Aruna Ranganathan and Xingqi Maggie Ye ...

AI tools don’t reduce work, they intensify it.

Researchers Aruna Ranganathan and Xingqi Maggie Ye spent eight months studying a 200-person tech company and found that employees who adopted AI worked faster, took on more tasks, and extended their hours, all without being asked.

11.02.2026 13:46 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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OpenAI Tests Ads in ChatGPT OpenAI has begun testing ads in ChatGPT for U.S. users on the Free and Go tiers. Sponsored results appear below ChatGPT's responses, clearly labeled and targeted to the conversation topic. Paid subscr...

ChatGPT has 800 million weekly users, but industry experts estimate that less than 5 percent pay for the service. OpenAI’s 2025 revenue hit $20 billion, up from $6 billion in 2024, but cumulative losses could reach $143 billion by 2029.

Clearly, OpenAI’s math is not mathing.

10.02.2026 13:32 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Getting AI to Write Like You Within the first 10 minutes of any AI strategy session someone asks, β€œHow do I get AI to write like me?” Now that everyone can vibe-code, everyone can build an agentic writing assistant grounded in th...

"How do I get AI to write like me?"
I hear this in every strategy session I run.

Now that everyone can vibe-code, everyone can build AI writing workflows that write just like you do.

My Sunday essay has the full story.

09.02.2026 13:49 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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OpenAI Now Selling AI Coworkers OpenAI just launched Frontier, an enterprise platform that lets companies build, deploy, and manage AI agents across their organizations. OpenAI calls them "AI coworkers" to shift the budget conversat...

OpenAI just launched Frontier, an enterprise platform that lets companies build, deploy, and manage AI agents across their organizations.

06.02.2026 13:56 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Google is Google for AI Google's Gemini app now has more than 750 million MAUs (monthly active users), up from 650 million before the Gemini 3 launch in mid-November. CEO Sundar Pichai said Gemini 3 Pro "has seen the fastest...

Gemini now reaches billions of users and devices across Google’s ecosystem and its partners. This is no longer a race. Google is the winner.

05.02.2026 13:11 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The SaaSpocalypse Anthropic released 11 open-source plugins for Claude Cowork, and one of them may have been responsible for wiping $285 billion off software, legal tech, and data analytics stocks in a single trading s...

Anthropic released 11 open-source plugins for Claude Cowork, and one of them may have been responsible for wiping $285 billion off software, legal tech, and data analytics stocks in a single trading session.

04.02.2026 15:23 β€” πŸ‘ 3    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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OpenAI Launches a Desktop App for Managing AI Agents OpenAI released the Codex app for macOS, which lets developers run multiple AI coding agents simultaneously, each working on separate tasks in isolated copies of the same codebase.

We are entering a new era of human/machine interfaces. So far, the chat window seems to be the winner.

03.02.2026 13:52 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The Agents Have Their Own Social Network Now and You're Not Invited (Well, You Can Watch) Last night, my AI assistant responded to a family group text without my permission. My assistant, seeing a message without context, introduced itself: "Hey, this is CB, Shelly's AI assistant. I don't ...

Read today's follow-up here.

02.02.2026 16:07 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
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ClawdBot, OpenClaw, MoltBot - The Gap Between AI Assistant Hype and Reality I spent the past week with ClawdBot (formerly called MoltBot, now called OpenClaw) an AI assistant that runs 24/7 on my own infrastructure. The project involved a cloud server, a Mac mini, VPN network...

Read the full essay here.

02.02.2026 16:07 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

The Sunday essay covers the infrastructure. Today's piece covers what emerges when that infrastructure starts talking to itself.

02.02.2026 16:07 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

What happens when AI assistants have their own social graphs, their own karma systems, and their own private messaging? When they check in on their own schedule and decide what's "interesting" enough to share from your calendar, your emails, your files?

02.02.2026 16:07 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I published an essay about setting up my own AI assistant and the gap between the hype on social media and the reality of getting it to work. Then, I watched my assistant make its first post on Moltbook, a social network for AI agents where humans are "welcome to observe" but cannot participate.

02.02.2026 16:07 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Google Will Simulate a World for You Google is rolling out Project Genie, an AI that generates interactive 3D worlds from text prompts or images. Describe what you want to see, and Genie creates an environment you can explore in real tim...

Project Genie’s ability to generate entertaining fantasy landscapes will help train AI systems that will eventually control robots, autonomous vehicles, and industrial automation.

30.01.2026 14:39 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Google Just Put an AI Agent in Your Browser Chrome will now browse the web for you. Auto Browse, powered by Gemini 3, is an agentic feature that navigates websites, fills out forms, compares options, and completes multi-step tasks on your behal...

Chrome will now browse the web for you.

29.01.2026 13:45 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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When the Builders Tell You to Pay Attention Two of the most consequential people in artificial intelligence have both recently urged us to take the implications of AI seriously. Dario Amodei, CEO of Anthropic, and Demis Hassabis, CEO of Google ...

Two of the most consequential people in artificial intelligence have both recently urged us to take the implications of AI seriously. Dario Amodei, CEO of Anthropic, just published an essay called β€œThe Adolescence of Technology.” It’s long and dense, but it deserves your time.

28.01.2026 13:19 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Auschwitz-Birkenau: The Technology of Death Walking along the railroad tracks up to the main building at Birkenau was chilling. I was about to enter the largest of the 40 Nazi extermination camps and sub-camps that made up the Auschwitz complex...

The United Nations General Assembly designated January 27 – the anniversary of the liberation of Auschwitz-Birkenau, the largest Nazi death camp – as International Holocaust Remembrance Day.

I offer this account of my trip to Auschwitz-Birkenau to help ensure that we never forget! -s

27.01.2026 13:48 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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When AI Fact-Checking Gets the Facts Backward I used a custom-built agentic workflow to fact-check an article I was writing about Apple's reported $5 billion deal with Google to power Siri with Gemini. The AI verified every claim as accurate. It ...

My AI fact-checker verified every claim in an article I was writing. It confirmed the dollar amounts, the companies, and the context. It marked everything as accurate.

It missed that I had a $20 billion payment flowing in the wrong direction.

26.01.2026 13:25 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0