Jason Michaels

Brand: "Brands that understand human truths (yes, humans) can generate those signals for a business. It is what makes people stop scrolling, pay attention, and feel something. Without it, content becomes wallpaper, optimized but forgettable wallpaper." www.fastcompany.com/91433896/bra... #brand

Perficient Becomes First Partner to Invest in Sitecore XM Cloud with Gradial, Showcases AI-Driven Marketing Innovation at Sitecore Symposium SAINT LOUIS (November 4, 2025) – Perficient, the global consultancy transforming the world’s most innovative companies through AI-first solutions, is spotlighting its own marketing transformation at…

“With Sitecore’s XM Cloud platform and Gradial’s AI agents, we’re accelerating speed to market and reimagining content delivery to create more meaningful, tailored experiences that meet our audiences’ unique needs and expectations." www.perficient.com/news-room/ne... #perficient #gradial #ops

Quant and qual: "Culture isn’t changed through words or rituals—it’s changed through systems. Decision rights, information flow, meeting cadence, and incentives form the real architecture of behavior." www.fastcompany.com/91429819/is-... #HR #culture #transparency

Should workers prepare to become AI agent bosses? Tech leaders claim employees could soon be managing AI agents – but this will require a huge culture shift, security awareness and governance

Managing agents: "From the boardroom to the frontline, every worker will need to think like the CEO of an agent-powered startup." www.itpro.com/technology/a... #agents #AI #orchestration

From experiment to impact: why AI agents need governance from day one Why AI agents need governance from day one

Why AI agents need governance: "AI must be governed with the same principles that apply to people: security, transparency, accountability, quality and compliance. Otherwise, innovation will be slowed by integration barriers." www.techradar.com/pro/from-exp... #AI #governance

Amazon Plans to Replace More Than Half a Million Jobs With Robots Internal documents show the company that changed how people shop has a far-reaching plan to automate 75 percent of its operations.

Amazon has said it has a million robots at work around the globe, and it believes the humans who take care of them will be the jobs of the future. They will need to know more about engineering and robotics as Amazon’s facilities operate more like advanced factories. www.nytimes.com/2025/10/21/t...

4 ways AI is reshaping marketing operations (and how to prepare) | MarTech Manual data cleanup slowing you down? AI automates hygiene, enriches insights and optimizes campaigns. Let's make your workflows smarter.

4 ways AI is reshaping marketing operations (and how to prepare): AI frees up MOps professionals from the mundane work, allowing them to focus on higher-value strategic planning, analysis and innovation. martech.org/4-ways-ai-is... #mops #marketing

Mark Ritson: Nestlé’s new no-nonsense CEO is rewriting the rules of CPG turnarounds Mark Ritson argues that former brand auditor Philipp Navratil’s unapologetic, marketing-first leadership might finally shake Nestlé out of its corporate malaise.

Nestle is clarifying the marketing hierarchy, training general managers to understand brand architecture, and insisting P&Ls be shared between marketing and finance. “Accepting that we lose market share is no longer an option." www.thedrum.com/opinion/2025... #CPG #marketing #Ops #CFO #CMO

B2B Content and Marketing Trends: Insights for 2026 Get more than AI talk in the Content Marketing Institute’s annual B2B survey. Over 1,000 marketers discuss challenges, impact, tools, budgets, and more.

Marketers experiment with AI strategy while barreling ahead with AI production: The impact tracks with that split. The big wins? Productivity and operational efficiency. You’re faster. You’re leaner. You’re producing more. contentmarketinginstitute.com/b2b-research... #marketing #content #automation

Nick Law Thinks Creativity’s Job Is to Change, Reject, Build On, Swerve Tech | LBBOnline Little Black Book, Accenture Song’s global creative chair tells LBB’s Brittney Rigby, “The inventors of these technologies are not the same people that figure out how to express them. And that's the…

Accenture Song's Nick Law thinks creativity’s job is to change, reject, build on, swerve tech: "Take friction away from the mundane and add texture to the human." lbbonline.com/news/nick-la... #creative #AI #automation #ideas #agency #marketing

The 3 Challenges CMOs Need To Solve By Year's End For one, CMOs must determine how to define and reach an audience that is both broad and highly targeted,

Innovation: The winners will prove innovation not through buzzwords but through infrastructure that connects strategy to execution in ways that are fast, adaptive, and transparent. www.mediapost.com/publications... #CMO #data #AI #adoption #ROI

Capacity without compromise: See what over 100 leaders learned when they joined panelists from T-Mobile, Milliman, AWS, and Gradial to discuss how enterprise marketing is evolving with the use of AI. www.gradial.com/blog/a-rooft... #gradial #AI #contentops #speed #capacity

B2B marketers on learning to say no in a ‘more with less’ world Whether the 'more with less' mentality is positioned as a challenge or opportunity is half the battle for B2B marketers learning to manage expectations.

B2B marketers in a ‘more with less’ world: 53% of B2B marketers asked to deliver more with fewer resources over the past 12 months. According to the 450 survey respondents, the majority of budgets have either decreased (34%) or remained the same (41%). www.marketingweek.com/b2b-boundari... #mktg

$55 Billion Deal for Electronic Arts Is Biggest Buyout Ever Jared Kushner’s private equity firm and Saudi Arabia’s sovereign wealth fund are some of the investors teaming up to take the video game giant private.

$55 billion deal for Electronic Arts: If completed, it would be the largest buyout of a publicly traded company to date, not adjusting for inflation. The investors would partly finance the deal with a $20 billion loan from JPMorgan Chase. www.nytimes.com/2025/09/29/b... #games #IP #sports #EA

Prompt Packs | OpenAI Academy Unlock the new opportunities of the AI era by equipping yourself with the knowledge and skills to harness artificial intelligence effectively.

ChatGPT use cases and prompts for roles: #sales, customer success, #product, #IT, #marketing, #brand, and more. academy.openai.com/public/clubs... #prompts #chatgpt #roles #uses

California’s Gavin Newsom Signs Major AI Safety Law Gavin Newsom signed a major safety law on artificial intelligence, creating one of the strongest sets of rules about the technology in the nation.

California's A.I. law: The new law signed on Monday applies to the companies creating the most advanced A.I. and with annual revenues of at least $500 million. www.nytimes.com/2025/09/29/t... #AI #law #safeguards #regulation

Think AI can scale personalization alone? | MarTech Not without a content supply chain that can keep up.

An estimated 44% of creative teams spend up to half their time on low-value work like resizing assets. According to some Adobe customers, 50-70% of content produced is never used because teams can’t easily find it. martech.org/think-ai-can... #csc #ai

A.I. Could Make the Smartphone Passé. What Comes Next? As Apple prepares to release new iPhones this week, industry veterans shared their predictions for what will be the next big thing in personal computing.

UX, UI, Content: A.I. Could Make the Smartphone Passé. What Comes Next? Every major tech company is thinking about this million-dollar question: What comes after the smartphone? www.nytimes.com/2025/09/08/t... #UX #UI

What’s missing from your AI content workflow, and how MCP fills the gap | MarTech Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows.

For content teams, the most significant impact of MCPs is control and customization. With an MCP server, your AI system doesn’t rely solely on its training data or long prompts; it can pull what it needs based on your brand standards. martech.org/whats-missin...

Steve Hayden, Writer Behind Apple’s ’1984’ Commercial, Dies at 78 The ad for the Macintosh computer — which ran just once, during the Super Bowl — is considered one of the most memorable commercials ever made.

Bold messages: Hayden was best known for his collaboration on the 60-second commercial that introduced the Macintosh during the Super Bowl on Jan. 22, 1984. www.nytimes.com/2025/09/04/b... #ads #marketing #apple #1984

Marketers are drowning in tools and content, and only orchestration can pull them out | MarTech Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results.

Marketers are drowning in tools and content, and only orchestration can pull them out: Better yet, use Gradial for orchestration, agentic content composition and updates, and faster time to AI ROI. martech.org/marketers-ar... #AI #ROI #orchestration #content

The Missing Link in Content Strategy? A Chief Content Operations Officer Content chaos is killing efficiency. A Chief Content Operations Officer brings order, strategy and SEO sanity to the enterprise.

A role that needs #Gradial: Chief of Content Operations: Companies must plan for more powerful, AI-enabled search capabilities, as these tools change how people search and engage with content. www.cmswire.com/digital-mark... #AI #content

While B2B Content Volume Grows, Budgets Barely Budge as AI Adoption Rises - Demand Gen Report A 10Fold report found that 67% of marketers use AI for creation and design while 59% use it for optimization and targeting.

B2B Content: "The scale of demand is outpacing the resources teams have at their disposal. Marketers have begun to use AI for content planning, optimization for GEO and for measurement of content efficacy." www.demandgenreport.com/industry-new... #AI #content #operations #campaigns

McKinsey: AI agents reshape advertising landscape New McKinsey analysis reveals 13 frontier technologies driving transformation in marketing, with agentic AI and autonomous systems leading shift from experimental to practical applications.

Agentic AI moves AI from a passive tool to an active collaborator with enterprise workflows: "The technology enables marketing teams to automate tasks like campaign optimization, audience targeting, and performance analysis without constant human oversight." ppc.land/mckinsey-ai-... #agents #mktg

Agentic AI is about to transform the martech stack — and the way marketers work | MarTech AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively.

Agentic AI is about to transform the martech stack — and the way marketers work. AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively. martech.org/agentic-ai-i... #AI #marketing #agents

Time to First Value: The CX metric you can’t afford to ignore | MarTech Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up. slip away.

Time to value: If you don’t deliver a perceived win early on—functional, emotional or strategic—your customers will question the value exchange. Time to First Value is about quickly proving that the customer made the right choice. That creates momentum and builds trust. martech.org/time-to-firs...

Why The Last Year Has Been The Biggest Challenge For CMOs The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital disruption.

The CMO role just got harder. The democratization of generative AI tools is making sophisticated AI capabilities accessible to more marketers. The focus is shifting from simply using AI to mastering AI for strategic advantage. www.searchenginejournal.com/why-the-last... via @gregjarboe, @sejournal

McKinsey: AI agents reshape advertising landscape New McKinsey analysis reveals 13 frontier technologies driving transformation in marketing, with agentic AI and autonomous systems leading shift from experimental to practical applications.

The analysis shows the marketing industry moving toward autonomous systems and human-AI collaboration models that promise to transform everything from campaign management to customer targeting. ppc.land/mckinsey-ai-... #ai #collaboration #marketing

Managing customer segments isn’t something that can be applied once to permanently solve problems. A different set of conflicts is bound to come up later - new segments emerge and brands change positioning. www.fastcompany.com/91356830/bra...

Madison Avenue Is Starting to Love A.I. Advertisers are increasingly using generative artificial intelligence to make their commercials.

Madison Avenue Is Starting to Love A.I.: “The amount of content that is being created today makes what was happening 10 years ago look like child’s play." www.nytimes.com/2025/08/18/b... #ai #content #production #distribution