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Charlotte

@theseamaxwell.bsky.social

Social + Community Manager @playstack.com ๐ŸŽฎ Gamer + Reader + Creator ๐ŸŒ™ Views = My Own ๐ŸŒฑ

10 Followers  |  24 Following  |  21 Posts  |  Joined: 29.08.2025  |  1.6099

Latest posts by theseamaxwell.bsky.social on Bluesky

Finally home ๐Ÿ‡ฟ๐Ÿ‡ฆ which means this is my advance apology for my accent returning in full force. #lekker

30.12.2025 10:46 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

My dog has only been at boarding for a day and I feel like I am missing a limb ๐Ÿ™ƒ

Heโ€™s my shadow for sure ๐Ÿพ

29.12.2025 15:23 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Nice and toasty ๐Ÿ”ฅ

29.12.2025 14:18 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Google's 2025 Year in Search results give us a direct look at what players actively went looking for.

In my new post, I break down some of the top game searches and what they reveal about community + curiosity.

Read it here!: seamaxwell.substack.com/p/video-game...

#gamesmarketing #videogames

27.12.2025 19:01 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Hideo Kojima ๐Ÿ™‚โ€โ†•๏ธ

20.12.2025 22:41 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Egging On And Falling Off: An Indie Launch That Lost Momentum How player misalignment, lack of UGC strategy, and low-impact detail pages stalled the success of an otherwise compelling rage game.

Egging On - an indie game where you play as a sentient egg - was poised for success but had a lacklustre launch.

The issue wasn't the game, but a misalignment between its marketing and its player demographic.

Check out my analysis here: open.substack.com/pub/seamaxwe...

#gamesmarketing #gamedev

27.11.2025 19:08 โ€” ๐Ÿ‘ 7    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Oh man oh man

18.11.2025 20:36 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Troy Baker strikes again

17.11.2025 17:46 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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I am joining the masses with these two.

#gameawards2025 #thegameawards @thegameawards.com

17.11.2025 13:34 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

So the campaign isnโ€™t a CoD campaign at all then

17.11.2025 13:25 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

So pretty!

17.11.2025 13:24 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Though the last time I went to iHop I was literally the only person there so maybe the administration isnโ€™t doing so hot

16.11.2025 11:18 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

โ€œInternational House Of Pancakesโ€ ๐Ÿ˜’ whatโ€™s so international about it

16.11.2025 11:16 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

But where are the 24/7 diners in England

16.11.2025 11:16 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Teamwork. Chaos. Questionable driving skills.

Welcome to PACS!

12.11.2025 15:03 โ€” ๐Ÿ‘ 6    ๐Ÿ” 3    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

100%! Short-form content is such an impactful marketing tool, especially for indies.

12.11.2025 21:29 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Microsoft CEO said the core competitor of gaming is short-form video:

โ€œGamingโ€™s competition is not other gaming. Gamingโ€™s competition is short-form video.โ€

Not sure I agree. Short-form video has refreshed game marketing in the right way.

Thoughts?

#gaming #gamemarketing #gamedev

12.11.2025 06:37 โ€” ๐Ÿ‘ 8    ๐Ÿ” 3    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

I cannot BELIEVE that Rhapsody: A Musical Adventure is on Steam

About to relive my childhood ๐ŸŽบ

10.11.2025 18:07 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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If the truck still runs, itโ€™s an upgrade!

10.11.2025 12:17 โ€” ๐Ÿ‘ 4    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐ŸŽ‰ THE RACCOIN DEMO IS LIVE! ๐ŸŽ‰

Push coins, stack towers, spin the wheel, and score BIG COMBOS!

Oh, and silly me! Did I forget to mention Iโ€™ve also added a GLOBAL CHALLENGE!

To find out more, play on Steam!

#roguelike #demo #indiegame

10.11.2025 08:07 โ€” ๐Ÿ‘ 83    ๐Ÿ” 37    ๐Ÿ’ฌ 7    ๐Ÿ“Œ 10
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Why Micro-Influencers Are Your Game's Secret Marketing Weapon Big audiences donโ€™t guarantee big results. Hereโ€™s why the most effective game marketing is coming from creators with 5k followers, not 5 million.

Ever burnt budget on a big creator who justโ€ฆ didnโ€™t move the needle? ๐Ÿ™ƒ

Micro creators are reshaping game marketing with better engagement and real communities.

Here's how to use them as your secret weapon. ๐Ÿ‘‡
open.substack.com/pub/seamaxwe...

#gamemarketing #gamedev #substack

09.11.2025 20:34 โ€” ๐Ÿ‘ 11    ๐Ÿ” 4    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Yes Iโ€™ll take my escapism with a dose of cozy capitalism, please!

08.11.2025 10:00 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

The Shop Keeper Event on Steam is a dangerous place for my wallet ๐Ÿ™ƒ

08.11.2025 09:59 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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๐ŸŽ‰ ITโ€™S HAPPENING! ๐ŸŽ‰

The RACCOIN demo is coming November 10th!
Expect more coins, more chaos, and more combos.

Mark your calendars!

#roguelike #indiegame #demo

07.11.2025 15:07 โ€” ๐Ÿ‘ 281    ๐Ÿ” 110    ๐Ÿ’ฌ 11    ๐Ÿ“Œ 17

the dead one ๐Ÿ˜”

23.09.2025 15:20 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

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