Charlotte

Finally home 🇿🇦 which means this is my advance apology for my accent returning in full force. #lekker

My dog has only been at boarding for a day and I feel like I am missing a limb 🙃

He’s my shadow for sure 🐾

Nice and toasty 🔥

Google's 2025 Year in Search results give us a direct look at what players actively went looking for.

In my new post, I break down some of the top game searches and what they reveal about community + curiosity.

Read it here!: seamaxwell.substack.com/p/video-game...

#gamesmarketing #videogames

Hideo Kojima 🙂‍↕️

Egging On And Falling Off: An Indie Launch That Lost Momentum How player misalignment, lack of UGC strategy, and low-impact detail pages stalled the success of an otherwise compelling rage game.

Egging On - an indie game where you play as a sentient egg - was poised for success but had a lacklustre launch.

The issue wasn't the game, but a misalignment between its marketing and its player demographic.

Check out my analysis here: open.substack.com/pub/seamaxwe...

#gamesmarketing #gamedev

Oh man oh man

Troy Baker strikes again

I am joining the masses with these two.

#gameawards2025 #thegameawards @thegameawards.com

So the campaign isn’t a CoD campaign at all then

So pretty!

Though the last time I went to iHop I was literally the only person there so maybe the administration isn’t doing so hot

“International House Of Pancakes” 😒 what’s so international about it

But where are the 24/7 diners in England

Teamwork. Chaos. Questionable driving skills.

Welcome to PACS!

100%! Short-form content is such an impactful marketing tool, especially for indies.

Microsoft CEO said the core competitor of gaming is short-form video:

“Gaming’s competition is not other gaming. Gaming’s competition is short-form video.”

Not sure I agree. Short-form video has refreshed game marketing in the right way.

Thoughts?

#gaming #gamemarketing #gamedev

I cannot BELIEVE that Rhapsody: A Musical Adventure is on Steam

About to relive my childhood 🎺

If the truck still runs, it’s an upgrade!

🎉 THE RACCOIN DEMO IS LIVE! 🎉

Push coins, stack towers, spin the wheel, and score BIG COMBOS!

Oh, and silly me! Did I forget to mention I’ve also added a GLOBAL CHALLENGE!

To find out more, play on Steam!

#roguelike #demo #indiegame

Why Micro-Influencers Are Your Game's Secret Marketing Weapon Big audiences don’t guarantee big results. Here’s why the most effective game marketing is coming from creators with 5k followers, not 5 million.

Ever burnt budget on a big creator who just… didn’t move the needle? 🙃

Micro creators are reshaping game marketing with better engagement and real communities.

Here's how to use them as your secret weapon. 👇
open.substack.com/pub/seamaxwe...

#gamemarketing #gamedev #substack

Yes I’ll take my escapism with a dose of cozy capitalism, please!

The Shop Keeper Event on Steam is a dangerous place for my wallet 🙃

🎉 IT’S HAPPENING! 🎉

The RACCOIN demo is coming November 10th!
Expect more coins, more chaos, and more combos.

Mark your calendars!

#roguelike #indiegame #demo

the dead one 😔