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Unboxed: A Board Game Industry Discussion

@unboxedpod.bsky.social

Board Game industry veterans Jen Graham-Macht (@jgrahammy / Keymaster Games) & Danni Loe (@dannibelow / Flat River Games) discuss industry conundrums we face as a board game community. https://unboxedboardgamepodcast.podbean.com

296 Followers  |  10 Following  |  70 Posts  |  Joined: 23.08.2023  |  2.0795

Latest posts by unboxedpod.bsky.social on Bluesky

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Sidelines can be an awesome addition to your catalog ๐Ÿคฉ or take away from your core focus ๐Ÿ˜ฎโ€๐Ÿ’จ

They're tough to get right, so we connected with Andrew Loremen, CEO of @manyworldstavern.bsky.social, whose merch consistently catches our eyes ๐Ÿ™Œ

Listen here!
www.podbean.com/ew/pb-vpdh6-...

25.09.2025 12:42 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1
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Time for a ๐Ÿ’ฟ Bonus Round ๐Ÿ’ฟ

There are always events on the calendar! But what makes a person decide to attend one?

@symphonyhorror.bsky.social shares expert advice on building trust and finding your target audience while hosting events.

www.podbean.com/ew/pb-wawcj-...

11.09.2025 16:27 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Gaming can be an escape for players. Does that mean certain themes are off limits? ๐Ÿค”

Tory Brown (@downtowntbrown.bsky.social) of Votes for Women (@fortcircle.bsky.social) doesn't think so. She balances harsh realities with inspiring messages ๐Ÿ’ช

Listen here!
www.podbean.com/ew/pb-tfxsv-...

21.08.2025 12:55 โ€” ๐Ÿ‘ 15    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 3
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Maybe you've heard of Flip 7. Or maybe you've seen it on your table because your friends keep asking to play it! ๐Ÿƒ

David Blanchard of @theop.games joins us to share the story and strategy behind our new favorite card game.

Check out this episode!
www.podbean.com/ew/pb-e3cm9-...

26.06.2025 13:01 โ€” ๐Ÿ‘ 7    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 2
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Time for a ๐Ÿ’ฟ Bonus Round ๐Ÿ’ฟ

Planning an event to promote an upcoming release or fan favorite title? ๐ŸŽช

Hear from Ben Green, who's no stranger to event planning and maximizing the effort involved, whether that's with local game stores or a worldwide jamboree ๐ŸŽ‰

www.podbean.com/ew/pb-ejrz4-...

12.06.2025 13:44 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1
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Good graphic design can make or break a game experience. Whether it's complementing the theme to driving UX, graphic design is an unsung hero ๐ŸŽฒ

@mpco.bsky.social joins Unboxed to share his design philosophies and experiences ๐Ÿƒ

unboxedboardgamepodcast.podbean.com/e/s2e7-great...

08.05.2025 13:43 โ€” ๐Ÿ‘ 15    ๐Ÿ” 4    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
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Time for a ๐Ÿ’ฟ Bonus Round ๐Ÿ’ฟ

How can cosplayers make a difference in your #tabletop marketing?

@geeksagogo.bsky.social shares how to get the most out of hiring talent for your in-person and online activations ๐Ÿ’ช

unboxedboardgamepodcast.podbean.com/e/bonus-roun...

10.04.2025 13:36 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1

Spoiler alert: mutual respect goes a long way in your partnerships!! ๐Ÿคฏ

Every good marketing campaign that loops in external teammates is made better when everyone benefits ๐Ÿ’–

Thanks @danistandring.bsky.social for showing us how itโ€™s done! ๐Ÿ™Œ

27.03.2025 14:13 โ€” ๐Ÿ‘ 7    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
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Partnering with content creators is a core part of tabletop marketing. How do we get the most out of these strategies? ๐Ÿค”

@danistandring.bsky.social joins us to talk about a vital part of these relationships - collaboration ๐Ÿค

Check out S2E6!
unboxedboardgamepodcast.podbean.com/e/s2e6-conte...

27.03.2025 14:00 โ€” ๐Ÿ‘ 5    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 2

Board games are a tactile product and photography (or any images really) help us to imagine what that physical experience will be like. To ignore this is to ignore a fundamental reason of why we play board games at all.

17.03.2025 13:52 โ€” ๐Ÿ‘ 16    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Ross would appreciate us capturing some recording in the moment while we worked on the outro to his episode!

So here's us being our usual silly selves. You can hear what @moregamesplease.bsky.social has to say about product photography here:

unboxedboardgamepodcast.podbean.com/e/bonus-roun...

18.03.2025 13:45 โ€” ๐Ÿ‘ 10    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 3

An absolute honour to be invited to wax philosophical on Unboxed, a wonderful board game industry podcast.

13.03.2025 16:57 โ€” ๐Ÿ‘ 10    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Time for a ๐Ÿ’ฟ Bonus Round ๐Ÿ’ฟ

How is a photo more than a static image in time?

@moregamesplease.bsky.social dives into #boardgame photography philosophy, sharing how he expresses important details and feelings to viewers.

unboxedboardgamepodcast.podbean.com/e/bonus-roun...

13.03.2025 13:31 โ€” ๐Ÿ‘ 8    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 3
Preview
Unboxed at GAMA Expo 2025 Unboxed Board Game Industry Podcast published a post on Ko-fi

Wow when you write it down like that, we accomplished a ton at GAMA from networking to growing new skills and sharing some established ones with others! Read about it here โฌ‡๏ธ

ko-fi.com/post/Unboxed...

12.03.2025 12:49 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1

Amazing!! It looks adorable. Congrats on your new skill!

12.03.2025 02:05 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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What can we say except THANK YOU?

We returned home from #GAMAExpo with our cups overflowing with gratitude for everyone who:
๐Ÿ‘ joined our seminars
โ˜• chatted during the Women in Toys networking event
๐Ÿ’ฌ shared what new ideas they were inspired to try

We are so excited to keep creating for you ๐Ÿ’–

06.03.2025 14:03 โ€” ๐Ÿ‘ 9    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1

Thanks for an incredible FUN GAMA Expo! I loved sharing โ˜•๏ธ coffee and ๐Ÿ—ฃ๏ธ conversations and ๐Ÿ’ก ideas with folks.

And special thanks to my Unboxed partner in crime @dannibelow.bsky.social for making it easy to love the work we do.

06.03.2025 14:46 โ€” ๐Ÿ‘ 4    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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What can we say except THANK YOU?

We returned home from #GAMAExpo with our cups overflowing with gratitude for everyone who:
๐Ÿ‘ joined our seminars
โ˜• chatted during the Women in Toys networking event
๐Ÿ’ฌ shared what new ideas they were inspired to try

We are so excited to keep creating for you ๐Ÿ’–

06.03.2025 14:03 โ€” ๐Ÿ‘ 9    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1

Yes! Getting that tension right at first is tough. Cannot wait to see the big reveal :)

01.03.2025 23:41 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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This must be scientifically proven by now: Hobbies clearly make us better at our jobs โœจ

We share (with lots of laughs) some of our personal experiences with hobbies (mainly Woobles) and reflect on how those joys impact our work ๐Ÿงถ

Catch the Season 2, Episode 5 here:
https://buff.ly/41aG81A

20.02.2025 14:42 โ€” ๐Ÿ‘ 6    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 2

You got it!

14.02.2025 11:50 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Bonus Round with Zac Dixon | Unboxed: A Board Game Industry Discussion When marketing is in your DNA, you can't help but inject it into every creative project. Zac Dixon from IV Studio shares how thinking about marketing and community building from a product's inception ...

Listen to this episode and more here!

unboxedboardgamepodcast.podbean.com/e/bonus-roun...

13.02.2025 14:50 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Time for a ๐Ÿ’ฟ Bonus Round ๐Ÿ’ฟ

When marketing is in your DNA, you can't help but inject it into every creative project ๐Ÿงฌ

Zac Dixon from IV Studio shares how thinking about marketing and community building from a product's inception has helped them land hit after hit on crowdfunding and your tables.

13.02.2025 14:50 โ€” ๐Ÿ‘ 7    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 2

Thank you for listening!!

12.02.2025 01:56 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Guess who's on episode editing duty today?? ๐ŸŽง

Stay tuned on Thursday morning for the next Bonus Round drop! We've got a special guest from IV Studio coming in hot! ๐Ÿ”ฅ

11.02.2025 21:23 โ€” ๐Ÿ‘ 7    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1
Unboxed board game industry discussion podcast stickers - logo sticker and Woolening sticker (a reference to a fake product in several episodes)

Unboxed board game industry discussion podcast stickers - logo sticker and Woolening sticker (a reference to a fake product in several episodes)

We finally made stickers! Yes, that is a Woolening sticker you see thereโ€ฆa joke weโ€™ve kept alive 3 years running now (who can tell us what episode we first mentioned it??)

โ€ฆ.really, we canโ€™t remember ๐Ÿ‘€

If youโ€™re heading to GAMA Expo, come find Danni and Jen and ask us for one of these puppies!

05.02.2025 13:54 โ€” ๐Ÿ‘ 6    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1

dannibelow.bsky.social and I are heading back to @gamaofficial.bsky.social Expo at the end of February and we've got a couple of great new presentations on deck! Who wants to join whatever cult we make up this time??

30.01.2025 15:11 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Our seminar attendees at GAMA last year were so amazing!

Excited to see y'all again this year for 2 new presentations ๐Ÿ”ฅ

Tip: Make sure to visit us for some super special hot-off-the-presses merch ๐Ÿคฉ

30.01.2025 15:13 โ€” ๐Ÿ‘ 4    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Hey, Remember That Time We...?"

๐ŸŽŸ๏ธ Hey, Remember That Time We... (Tues, 2/25, 4-5pm)

Thereโ€™s no place like connecting with friends around a common passion. With people looking for ways to get out of the house, learn how to build memorable in-person events that get your community excited.

buff.ly/4gmGYhA

30.01.2025 14:48 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Hey, Did You Get My Last Email?

โœ‰๏ธ Hey, Did You Get My Last Email (Mon, 2/24, 3-4pm)

Email marketing: your best friend or worst enemy. We'll workshop the art of saying just enough & generating excitement and action around product announcements, sales, & community fun. Get inspired to connect with your community.

buff.ly/40Ty9r3

30.01.2025 14:48 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

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