Ariel from Appfigures

Mobile Games in 2025: The Trends & Strategies Supercharging Revenue Growth - Report by Appfigures In-depth analysis of mobile game markets, key trends, and the evolving landscape to help publishers grow and compete in 2025.

For those who follow me because of my work as a mobile market analyst, this is what the @appfigures.com team spent the past few months building as we plan exciting things specifically for game devs. We purposefully aimed for "not your usual mobile game report," so I hope you like what we landed on!

We just released a BIG industry report with in-depth analysis of the booming $66B mobile games market.

⚡ Trends by genre
🔥 Monetization breakdown
🔍 Where to find gamers
🌍 Emerging markets

And MUCH more in the 40+ page report.

Get it for free 👉 fg.rs/2025-games-7xb

Which I'll dig into in my newsletter, so subscribe if you want the details: appfigures.com/newsletter

By choosing a very short name "Meta AI" and keeping it focus on _just_ that, all the algorithm really sees is "AI". Give the algorithm a few days and thanks to the focused name and the existing momentum Meta AI will enter the top 5 results.

There's more to this...

2. The name:

everyone's fighting over the keyword "AI", with a popularity of 75/100, but ChatGPT and Grok don't even have it in their name because they're "too cool". They make up for that mistake with lots of new ratings, but Meta can beat them without all of those ratings...

That the algorithm already knows of the app, which will help it index faster. And they'll need that for the *other* important change they made 👇

And not just a ton all at once, the algorithms hate that, they need a steady stream like the kind Meta View already had.

Not many... only 54 new ratings in the US App Store. But that'll probably change quickly.

The other benefit is 👇

When it comes to discovery, launching a new app requires a lot of energy to generate momentum. Meta has the capacity to do that with paid ads, but organic discovery is a different ball game.

Even for Meta.

To show up next to ChatGPT and Grok, the leaders, Meta needs ratings 👇

1. Reusing an existing app instead of making a new one:

Even though Meta is branding this as a new app, under the hood it isn't. Meta repurposed Meta View, the companion app for its smart glasses, as Meta AI.

Why? 👇

Meta is finally taking on ChatGPT, Grok, and DeepSeek 🎉

But as the new kid in town it needed to do something clever to be able to compete for discovery. And it did!

Here's how and what every developer can learn from it 👇 (a very short 🧵)

techcrunch.com/2025/04/29/...

How to 10x the Size of Your Keyword List in the App Store Learn how you can double, or more, the size of your keyword list for App Store Optimization (ASO)

Here are all the extra languages you can use:

1. Arabic
2. Chinese (Simplified)
3. Chinese (Traditional)
4. French
5. Korean
6. Portuguese (Brazil)
7. Russian
8. Spanish (Mexico)
9. Vietnamese

All of the details → appfigures.com/resources/g...

‎Jade: Talk with AI ‎Meet Jade, a smart, whimsical, human-sounding AI companion designed for real conversations and unforgettable experiences. Jade isn't just another chatbot—she's your personal assistant, storyteller, language coach, educator, and talk-show host, all rolled into one and controlled only by your voice.…

Before we get to the list you should check out Jade, a voice-first AI with fun and educational activities, like learning a language or creating stories.
apps.apple.com/us/app/jade...

Now... full list below (I promise)

In the US, the App Store reads 10 localizations and indexes them all for search purposes. That means that you, like Jade, can use more keywords to get discovery.

How to do it + a full list of languages you can use in the US in the post below 👇

Jade uses English words in the French localization, which the App Store in the US reads and indexes just like it does the English localization!

This isn't "illegal" or "blackhat ASO" just good understanding of the algorithm.

Curious how it works? 👇

🚨🚨🚨 How did this app rank #1 for a keyword it doesn't have in its name OR subtitle when competitors have theirs in both???

You have to look real close, and when you do, it's *very* obvious. But if you still can't see it, let me show you: (a very short 🧵)

ASO and Apple Search Ads are the strongest tools the app stores provide for growing your downloads and you should be taking full advantage of them. But how? ... LIVE: App Growth Expert Answers Biggest ASO and ASA Questions

You've got (ASO) questions and we have all the answers!

Bring your questions and join us for an open LIVE App Store Optimization and Search Ads Q&A this Wednesday @ 10:30AM EST

Stream link → fg.rs/ls52

Anthropic also advertises Claude on the iPhone with Search Ads - across ~40K keywords according to @appfigures data - but it's more expensive there so they rank #5...

Apple Search Ads, but with a twist!

Anthropic targets iPad users with Apple Search Ads - where the bids are cheaper - across more than 47,000 keywords in key countries.

Strategy: Create an ASA campaign for your app targeting iPad users to save 💰

What about iPhone? 👇

Claude is now making $1M a month. Here's the secret to how it can compete with big names like ChatGPT, Gemini, and Grok:

👇 (it's a strategy you should copy)

3️⃣ Trending apps:

1. Check out the top apps from the App Store or Google Play at appfigures.com/top-apps (all countries and categories are there)
3. Click an app in the list to see its downloads and revenue

2️⃣ Advanced mode:

1. Log into @appfigures Explorer
2. Search for apps by name, category, dev name, and more (those filters are free for all)
3. Click an app in the list to see its downloads and revenue

1️⃣ Easy mode:

1. Sign up for a free @appfigures account (appfigures.com/signup)
2. Type the name of the app into the search bar
3. Select the app to see its downloads and revenue

Stop guessing and start making decisions with data 💪

Here’s how to see how many downloads and how much money ANY mobile app or game on the App Store and Google Play is getting for FREE (3 ways) 👇

Build a brand

It’s wild that LinkedIn is the highest-earning platform on mobile. Just wild!

I know Bluesky is also working on that. Let’s see if it’ll make a dent

If your an Appfigures user say hi and we’ll give you a follow 👋

Rise of AI Apps: Trends Shaping 2025 - Industry Report by Appfigures

Get our AI Trends to Watch in 2025 report for free → fg.rs/ai

DeepSeek might be on 🔥 right now but its App Store launch wasn't a match for ChatGPT in the US.

It didn't beat Copilot or Gemini. All three launched with substantial ad campaigns though, so it's not a true comparison.

Link to our 80+ page AI Trends report below 👇

Keyword research is the most important thing you can spend your time on to get more downloads - and with the right tools and process it doesn’t take a long time.

I’m going to show you how I do it live in a few hours. Join me → fg.rs/ls47

No More TikTok - This is Where TikTokers Are Going It's official, TikTok is banned in the US and has been removed from the App Store and Google Play along with CapCut and ...

Although TikTok is *technically* back it's still not back in the App Store or Google Play.

These apps are gaining momentum right now - which one do you think will stick?

Here are the numbers from this weekend → appfigures.com/resources/i...