Jyll Saskin Gales

That is a bonkers and fascinating story, thanks for sharing 🤯

Google Ads with one-click apply recommendations from the Gmail interface - how dangerous www.seroundtable.com/google-ads-a...
via @jyllsaskingales.bsky.social
#googleads #ppc #google #gmail

Phrase match used to be my go-to match type, but now it's my good-for-nothing match type.

In episode 74 of the Inside Google Ads podcast, I'm breaking down why broad match is the future of Google Ads and how you can work with Google's AI, not against it.

Listen now on Apple, Spotify, YouTube, etc

Do ecommerce businesses need a Google Shopping feed in Google Ads? While it's not required, it will make your life easier and your results better.

Learn more in Episode 73 of the Inside Google Ads podcast on Apple, Spotify, YouTube, etc.

What To Do When Your Google Ads Costs Explode Learn from a home services business whose CPL went from $20 to $90 overnight.

When Your Cost Per Lead Triples Overnight

I have a new Google Ads coaching client who runs a home services business. He booked a call because his cost per lead had TRIPLED overnight.

We investigated 2 potential culprits...

Have you ever had your Google Ads strategy fall apart the second you try to implement it? The key to success isn't about never failing; it's about pivoting quickly & creatively.

In Episode 72 of the Inside Google Ads podcast, I tackle audience failures. Tune in on Apple, Spotify, YouTube, etc.

Is Target CPA bidding the right choice for your Google Ads campaigns?

In episode 71 of the Inside Google Ads podcast, I'm breaking down when to use it, differences vs. Maximize Conversions, and how to interpret your bid strategy learning status.

Tune in on Apple, Spotify, YouTube, etc.

Are You Sabotaging Your Google Ads? You might be making things worse if you're not addressing the root cause of your Google Ads challenges.

If you run Google Ads with someone else's money then your communication skills are crucial for your success.

I had a Google Ads coaching call with a client whose campaigns plummeted in January...

Read more 👀

Can Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70 of the Inside Google Ads podcast, I asked Heather Broussell, Austin Lindquist & Jack Hepp to bring you tactical tips for success.

Discover how to get high-quality leads https://jyll.ca/insidegoogleads/70

This is an excerpt from Inside Google Ads podcast episode 69, a recap of the big #GML2025 announcements. Catch the full episode on YouTube, Apple, Spotify or wherever you follow podcasts for all the latest news and analysis.

Get all the scoop from #GML2025 in episode 69 of the Inside Google Ads podcast 🎙️

I recorded this episode LIVE at Google's Mountain View headquarters yesterday, so it has all the hot-off-the-presses Google Marketing Live 2025 news you need.

Available now on YouTube, Spotify, YouTube, etc.

Negative Keywords Might Be Killing Your Ads Learn new tactics and strategies to optimize your Shopping campaigns from Google Ads Coach Jyll Saskin Gales

Marissa's toys sell well all year 'round, but some products sell really well around certain holidays. Her Standard Shopping campaigns took off during Easter, and then came crashing down afterwards.

What happened next? 👀

Want to see what your competitors are doing with their Google Ads? In episode 68 of my Inside Google Ads podcast, I'm breaking down my top three favourite (and free, and totally legit) ways to spy on the competition so you can gather valuable intel.

Tune in on Apple, Spotify, YouTube, etc.

Listen to Jyll Saskin Gales share on PPC Live The Podcast how she turned around the eff-up of choosing the wrong client. 😬

EP316 - When Good Clients Go Bad Ft Jyll Saskin Gales url:https://podcast.ppc.live/ep316-when-good-clients-go-bad-ft-jyll-saskin-gales/

@jyllsaskingales.bsky.social

The worst feeling is helping a business owner with their #GoogleAds account and seeing that they set their target ROAS to 3%, not 300%

IYKYK 😭

Rising Google Ads CPCs got you down? Let's talk about why higher CPCs with smart bidding might actually be a GOOD thing!

In episode 67 of the Inside Google Ads podcast, we're talking about why Maximize Conversions is worth it - even with higher CPCs.

Tune in wherever you get podcasts.

Join me in Boston in June? I’ll be speaking at SMX Advanced on June 12th, and YOU can get 15% off 🤑

Register by May 10 to lock in Early Bird rates, and use code SMXSpeakerFriend to get an additional 15% off.

Learn more: https://events.searchengineland.com/smx-advanced-2025/?ref=gales

Avoid the Are you using too many keywords in your Google Ads ad groups? Learn how to segment your keywords for better performance.

One mistake I see businesses make is cramming in too many keywords. This might seem like a good idea, but it can backfire and hurt your performance.

To learn how my mother's fashion advice applied to Jasmine's campaigns 👀

Performance Max channel reporting is here! Hurray?

In episode 66 of the Inside Google Ads podcast, I'm sharing my thoughts on why this long-awaited update isn't as powerful as you might think. Plus, we discuss more recent updates to PMax and Demand Gen.

In Episode 65 of Inside Google Ads, we explore bid adjustments, customer lifecycle goals (aka "bid for new customers only") and just how vital your bid strategy is to achieving your advertising objectives

You can find Inside Google Ads on Apple, Spotify, YouTube, or your favourite podcast app.

Get the Truth About Your Google Ads Performance Are your Google Ads reports misleading you? Learn how to get accurate data and make better decisions about your ad spend.

Are you confident that your Google Ads reports are telling you the whole story? Misleading data can lead to bad decisions and wasted money.

Marie booked a Google Ads coaching call with me to find out the truth 👀

Chat Recap - Google Ads Retargeting with Jyll Saskin Gales - PPCChat We had a great live chat yesterday, April 15, 2025, over on the PPC Chat Slack with Google Ads Coach Jyll Saskin Gales. I’d encourage you to head on over and read all the comments as we had a great di...

If you missed yesterday's chat on "Google Ads Retargeting" with guest @jyllsaskingales.bsky.social - I've got you covered with a recap post including all of the questions she answered during the chat:

officialppcchat.com/2025/04/16/c...

Thank you Sophie!

I've got mine!

It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads.

Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition.

Congratulations Jyll!

👏👏👏

The wait is over! 😍 "Inside Google Ads: Everything you need to know about Audience Targeting" is available NOW in Paperback and Ebook across all international Amazon sites.

Search for "Jyll Saskin Gales" on Amazon, or go to jyll.ca/book for a full list of links for your country

Inside Google Ads podcast, episode 63 out now
"Can you still use custom segments in Google Ads?"

Can you still use custom segments in Google Ads? Yes, but it's complicated!

In Episode 63 of the Inside Google Ads podcast, I break down the complexities of custom segments, custom interests and custom search terms in Google Ads. Listen now on YouTube, Spotify, Apple or wherever you get podcasts.

One more week! My book comes out on Amazon on April 16, 2025

Inside Google Ads: Everything you need to know about Audience Targeting
by Jyll Saskin Gales

Buy my book on April 16th! 😀

Why You Should Avoid Generic Keywords Are you using the right keywords in your Google Ads campaigns? Learn how to avoid generic terms and target your ideal audience.

You aren't generic. Your keywords shouldn't be, either.

One of my clients runs a carpet cleaning business. He wasn't getting customers from Google Ads, so he booked a call with me to find out why... 👀 

Google Search Audience Tips: How to effectively Target vs. Observe, and Include vs. Exclude