PayPro Global - All in one platform for selling digital goods.

SaaS founders, don't get caught by Italian VAT law: The registration threshold is effectively $
❗️Sell your first B2C subscription? You must register.
🔻Standard rate is 22.0%
🔴Late penalty? Up to 240% of VAT due.

Game Worker Solidarity Preserving and analysing the history of game worker solidarity

Re the current #gcap keynote's brief discussion of the history of game worker organisation, folks might be interested in the Game Worker Solidarity project, which maps game worker organisation activities historically and globally: gameworkersolidarity.com

Product Dev vs. Paperwork: Which one slows your global launch?

Outsource your business operations and solve your problem with one platform #SaaSFounders #b2bgaming #saas #software #GlobalExpansion #GCAP #BoS #businessofsoftware

Real talk from SaaS and software founders using our MoR.
See why they trust PayPro Global #SaaS #B2BSaaS #Software #IndieDev #MoR

✨The June gamedevmap.com data drop is live with over 475 new entries, bringing our total to 8500+.

Introducing the new Investment category!

Enjoy significant updates in Publisher categories as well, thanks to Alan Dang's Gamedev Resource Sheet.

Please share the news!

5. Start a Conversation, Don't Yell a Command 💬 "Buy Now!" is an order. "Customize Your Plan" is an invitation. It empowers the user and turns a transaction into a relationship #SaaS #CRO #Marketing #Tech #Startups

4. Win the Comparison Battle 📊 Your visitor has 10 tabs open. Be the tab that gives them clarity, not confusion. A detailed feature chart makes you the source of truth and stops them from searching elsewhere.

3. De-risk the Decision 🔄 A 12-month commitment is a big ask. Add a monthly/annual toggle. You'll capture customers who are ready to start now but not ready to commit for a full year. It's all about removing friction.

2. Let Your Product Sell Itself 🔑 A free trial is the ultimate power move. It says, "We're so confident you'll love this, we'll let you experience it first." It builds trust and lets the "aha!" moment happen naturally.

1. Lead with the Promise 🎯 Before they see a price, they should see their future. Don't list features, sell the outcome. Answer "What problem are you solving for me?" in one sentence.

Your pricing page isn't just a menu. It's a sales pitch. And it might be scaring customers away.

We analyzed what high-growth SaaS companies do differently. It's not what you'd think.

Here are 5 strategic shifts to turn your pricing page into a conversion engine🧵

Q2 EU VAT Filing Deadline: July 20th

Final reminder for all SaaS & software founders: The EU VAT filing for Q2 is due next Sunday, July 20th!
#SaaS #VAT #FounderLife #Tax #SaaSfounder #indiedev

We know it's a headache. For future filings, we can take this entire burden off your plate. Seriously.

The result? You get to focus 100% on your product and growth.

No more wrestling with tax forms or setting up foreign legal entities. No more losing sleep over chargebacks.

Just build and sell, worry-free.
#SaaS #Founder #IndieDev #GameDev #Startup #Fintech #GlobalSales

Meet the Merchant of Record (MoR).

Think of it as a strategic partner that sits between you and your global customers. The MoR becomes the legal seller, taking on ALL of that complexity and liability.

You sell to the MoR. The MoR sells to the world. Simple.

Every new country you sell to adds a maze of complexity:

😵‍💫 Sales tax & VAT rules
Local compliance laws
Fraud risks & chargebacks
Currency conversions

This isn't why you started your company.

Are you a software founder who secretly moonlights as a global tax accountant? 😅

The administrative nightmare of selling globally is a huge distraction from what you do best: building.

But there’s a better way to operate. 🧵👇

Step 7: Put Your Personas to Work! 🚀

A persona is useless if it just sits in a folder.
🔹 Marketing: Tailor messaging & content.
🔹 Sales: Refine your pitch.
🔹 Product: Prioritize features.
🔹 Support: Understand user frustrations.
Integrate them across your entire company

Step 6: Craft Your Persona Profiles ✍️

Now, bring them to life! Create a one-page document for each persona. Include:
🔹 A name and photo
🔹 Key demographics
🔹 Goals & challenges
🔹 A quote that sums them up
🔹 How your SaaS helps them

Make them feel like real people.

Step 5: Validate with Data ✅

Assumptions are risky. Go back to your analytics and real-world data to confirm your drafted personas.

Does the data support your "Marketing Manager Mary" persona's behavior? If not, tweak it until it aligns with reality.

Step 4: Assess Price Sensitivity 💰

This is CRUCIAL for SaaS. For each persona segment, ask:
🔹 How much value do they get from your solution?
🔹 What's their budget process like?
🔹 Are they more sensitive to price or features?

This informs your pricing tiers and strategy.

Step 3: Segment Your Data 📊

You'll likely find more than one type of buyer. Group the patterns you found into distinct clusters.

For example, you might have "Marketing Manager Mary" and "Startup Founder Steve." Each represents a different segment with unique needs.

Step 2: Identify Patterns & Similarities 🧩

Sift through your research. What common threads do you see?
Look for recurring:
🔹 Goals & motivations
🔹 Pain points & challenges
🔹 Demographics (job titles, company size)
🔹 Behaviors & quotes

Step 1: Research, Research, Research 🕵️‍♀️

It all starts here. Don't take shortcuts!
🔹 Interview your best (and worst) customers.
🔹 Survey your audience.
🔹 Talk to your sales & support teams.
🔹 Analyze website & product analytics.

Gather as much raw data as you can.

How to create a SaaS Buyer Persona that actually drives growth

Stop guessing who your customers are
Building a solid SaaS buyer persona is your roadmap to better marketing, sales, and product development.

Here's a 7-step framework to get it right 👇

Happy Canada Day!

Happy Canada Day to fellow Canadian founders and builders! 🇨🇦