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John Shehata

@jshehata1.bsky.social

CEO, Founder @NewzDash, NESS, and GDdash | Former Global VP, Audience Development at Condé Nast. 25+ years of News SEO experience.

87 Followers  |  40 Following  |  19 Posts  |  Joined: 25.11.2024  |  1.7266

Latest posts by jshehata1.bsky.social on Bluesky

Met Gala 2025 - Top News Publishers & SEO Winners Dominating Google The 2025 Met Gala wasn’t just a cultural spectacle—it was a digital SEO battleground. While celebrities lit up the red carpet, news publishers competed for premium real estate across Google Search’s e...

Met Gala 2025 - Top News Publishers & SEO Winners Dominating Google
www.newzdash.com/guide/met-ga...

08.05.2025 16:54 — 👍 0    🔁 0    💬 0    📌 0
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I thought I had seen it all… but this is the first time I’ve come across a site getting 99% of its traffic from Google Discover 😳

Diversification is no longer optional — it’s a survival strategy.

#GoogleDiscover #NewsSEO #SearchTrends #ContentStrategy #AudienceDevelopment

24.04.2025 14:21 — 👍 3    🔁 0    💬 0    📌 0
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#seo #newsseo #googlediscover #audiencegrowth #searchtrends #gsc… | John Shehata 🚨 Did you know Google Discover drives 4x higher CTR than traditional Google Web Search — despite having just half the impression share? Why? ➽ Less SERP clutter ➽ Fewer zero-click results (Rand Fishki...

🚨 Did you know Google Discover drives 4x higher CTR than traditional Google Web Search — despite having just half the impression share? www.linkedin.com/posts/johnsh...

11.04.2025 19:30 — 👍 0    🔁 0    💬 0    📌 0
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🚨 Breaking News: Google has just announced that the Discover feed is coming to the Google homepage on desktop!
first shared by Clara Soteras Acosta

Based on current traffic splits (90% mobile, 10% desktop), this update could generate an estimated 10–15% additional Discover traffic for publishers.

09.04.2025 13:56 — 👍 0    🔁 0    💬 0    📌 0
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7 Reasons Google Ranks Big News Brands Over Niche Publishers—And How to Compete Why Niche & Local Small News Publishers Lose to Big Publishers in Google Search—Even When They Deserve to Win? One of the most frustrating realities for niche, local, and topic-focused publishers is t...

Why Niche & Local Small News Publishers Lose to Big Publishers in Google Search—Even When They Deserve to Win? www.newzdash.com/guide/7-reas...

04.04.2025 14:17 — 👍 0    🔁 0    💬 0    📌 0
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It looks like Google Discover is on a mission to get me obsessed with #Chia_Seeds and #Chia_Pudding! My Discover feed is flooded with it, and it’s trending big in the U.S.

👉 Check out our report – Google Discover Trends dashboard showcasing the hottest trending topics in Google Discover right now!

05.02.2025 20:44 — 👍 0    🔁 0    💬 0    📌 0
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John Shehata on LinkedIn: #seo #aicontent #googleupdates #contentstrategy 6 Ways Google Quality Raters are trained to detect AI-Generated Content: 1. Repetitive Phrasing & Overuse of Common AI Patterns Example: "Content marketing…

6 Ways Google Quality Raters are trained to detect AI-Generated Content

05.02.2025 17:16 — 👍 0    🔁 0    💬 0    📌 0
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John Shehata on LinkedIn: #seo #aicontent #googleupdates #contentstrategy Google has recently updated its Search Quality Rater Guidelines, introducing several key changes—primarily focused on Generative AI. Google’s Search Quality…

Google has recently updated its Search Quality Rater Guidelines, introducing several key changes—primarily focused on Generative AI.

Google’s Search Quality Rater Guidelines are clear: AI content alone won’t cut it if it lacks originality, effort, and value.

04.02.2025 20:40 — 👍 0    🔁 0    💬 0    📌 0

I love this!!

03.02.2025 20:56 — 👍 1    🔁 0    💬 0    📌 0
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Getting ready for #Oscars, #Super_Bowl, etc? Here are my 11 Proven Steps to Optimize For Any Single Day Event

Get the complete guide at www.newzdash.com/guide/2024-s...

03.02.2025 14:57 — 👍 0    🔁 0    💬 0    📌 0
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Ever wondered how other news publishers handle SEO? 🤔

→ Read The Full Survey: newzdash.com/guide/2025-n...

💡 100+ publishers and News SEOs shared their strategies, priorities, and challenges. We’ve compiled all of it into one comprehensive report, packed with actionable insights. 🚀

17.01.2025 06:15 — 👍 1    🔁 1    💬 0    📌 0
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We are thrilled to host our third SEO for News Meetup, this time in Munich! 🎉

🗓 March 20, 2025
📍 Organized by @newzdash in partnership with IPPEN MEDIA

💡 Seats are limited, so get you tickets today: eventbrite.com/e/seo-for-ne...

#SEO4News #GoogleDiscover #GoogleNews

13.01.2025 16:03 — 👍 2    🔁 0    💬 0    📌 0
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We’re excited to share our first-ever NewzDash News SEO Survey! 🎉

Full Survey & Results: www.newzdash.com/guide/2025-n...

100+ News Publishers and News SEO Experts participating from across the globe.
✅ Team structures
✅ Budgets
✅ Challenges
✅ Strategies
✅ AI impact
…and so much more!

#NewsSEO

09.01.2025 14:04 — 👍 1    🔁 1    💬 0    📌 0
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🚨 Calling all News SEO professionals! 🚨
We’re conducting the largest State of News SEO survey ever—and we need YOUR insights!
💰 Bonus: Fill the survey for a chance to win $300!
👉 Take the survey here: forms.gle/BFLq8LvWt38W...

Your voice matters! 🙌

20.12.2024 14:52 — 👍 1    🔁 0    💬 0    📌 0
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It is official—we are OLD PEOPLE!

I can't believe it's been 25 years since the days of Altavista, Lycos, DMOZ, and Yahoo directories. Time flies!

Any fellow old-timers here who remember those early days? 😊

02.12.2024 09:38 — 👍 1    🔁 0    💬 1    📌 0
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🌟 Excited to Host the 2nd SEO for News Meetup in London!

SEO for News Meetups are free, relaxed events organized by NewzDash in collaboration with amazing partners in each country. www.linkedin.com/showcase/seo...

28.11.2024 17:21 — 👍 2    🔁 0    💬 0    📌 1

Thanks, Steven. I see you had a great list of SEOs. Can you please add me to it

25.11.2024 14:43 — 👍 1    🔁 0    💬 0    📌 0
Black Friday & Cyber Monday SEO Recommendations for News Publishers Commerce SEO is becoming a its own SEO discipline. Many news publishers depend on commerce SEO to optimize their commerce and affiliate content where publishers earn commission on referrals and purcha...

Black Friday and Cyber Monday in-depth SEO Recommendations for news publishers.
newzdash.com/guide/black-... ... Enjoy and Best of Luck!
1. General SEO Practices
2. Before Black Friday
3. During Black Friday
4. After Black Friday

25.11.2024 14:42 — 👍 1    🔁 0    💬 0    📌 0

excited to join bsky, this is my first post!! Any SEOs around? #SEO

25.11.2024 14:41 — 👍 3    🔁 0    💬 2    📌 0

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