Mike Blazer

The best part about the last day before my vacation was that the site recovered from a significant drop in traffic.

My initial hypothesis was correct: the fix was the right thing to do.

Just as sites use SSR (server-side rendering) for Google bots, they should implement MDS (Markdown serving) for AI bots to save on bandwidth costs and optimize efficient content delivery for LLMs.

ROMO - relief of missing out

Does anyone experience it?

To detect cloaking, rent a Google Cloud server and scan the site from it.

Some cloaking systems whitelist the entire range of Google IP addresses, which allows you to view the version of the site intended for Google bots.

YouTube video by SEO Fight Club SEO Fight Club - Lee Rants about SEO Testing

A ranking increase during an update is your signal to audit and find the underlying factor deficits *before* the algorithm's focus shifts back.

The goal isn't volatile gains; it's the stability to ride through updates without major swings.

Source: www.youtube.com/watch?v=9qlM...

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but it doesn't cause Google a problem right this second...

just because we got away with it doesn't mean it's going to work forever.

That'll eventually catch up to you.

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So when that something comes back into play, you're still missing it.

So in the future, you can expect to go down.

In short, the update just temporarily overlooked your site's deficit.

It hasn't been fixed.

Often sites "will be doing something that they know they shouldn't be doing...

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Did your site's rank *increase* during a recent Google update?

It might not be the good news you think. 📈

If you went up, you were missing something, but the new algorithm is focused on other things.

But you still have that you were missing something.

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Focus on content tailored specifically to LLMs with no fluff, using chunking and vector techniques.

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Technically, to get the best possible results when targeting LLMs, you need to cloak and present different content to LLM user agents.

This means simple pages with no JavaScript or other features you usually include for pages visited by users and search engine bots.

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Learn to use acronyms correctly:

GEO - Google SEO
CEO - ChatGPT SEO
AEO - Anthropic SEO
YEO - YouTube SEO
PEO - Pinterest SEO
LEO - LinkedIn SEO
TEO - Technical SEO
JEO - JavaScript SEO
...

What did I forget to list?

Authority can also be built with internal links from pages that already have organic traffic.

It can also be due to thin content or conflicting info (like a title tag unrelated to the content) that makes Google think the content isn't "index worthy."

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The "Crawled current not indexed" status means Google thinks the pages don't provide enough value to be indexed.

"Crawled, but not indexed" is an authority issue caused by a lack of backlinks.

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GEO is just low-hanging fruit. That's why people are exploiting it to the fullest.

Agree 👍

Those who use AI in less obvious ways usually derive more value from it.

Generating content? Fail.
Auditing sites? Fail.
Conducting keyword research? Fail.

You've just read a funny and sarcastic SEO post consisting entirely of vague, clichéd, and fluffy stuff that we're all fed up with from social media personalities.

True success lies in building sustainable, future-proof strategies. It's about more than keywords; it's about authority, relevance, and exceptional user experience.

Stay agile, embrace change, and remember to iterate! Your audience is waiting. 💫

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🚀Feeling overwhelmed by the ever-changing world of SEO? Don't worry! Remember, it's a marathon, not a sprint. 🐢

You need a holistic, 360-degree approach to make a real impact. Think outside the box, leverage opportunities, and always put the user first. 💡

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Client - Designer - AI

AI didn't kill the copywriter.
It gave them superpowers.

From writer to:
→ Videographer
→ Illustrator
→ Designer
→ Editor
→ Coder
...

The keyboard is now a universal remote for creation.

It's an evolution of GEO:

First, they posted about how ChatGPT provided them with Google search volumes for their keywords.

Then, they posted about how AI replaced their SEO strategies and tactics.

Now, they're proclaiming that SEO is dead while selling GEO courses generated by AI agents.

If SEOs are creating the content, then it is certainly GEO!

Thanks. Will consider it

I'm on my second day in Rotterdam, the Netherlands, exploring the public transport system and the local fast food scene.

Every time someone launches a new AI rank tracker, AWS daddy Bezos gets a new yacht.

Please don't feed the Bezos

SEO tools use the headless Chrome browser to obtain SERPs, fetching depersonalized, location-targeted results. People use mobile browsers while logged in to Google, which uses the current context.

This explains why the SERPs reported by rank trackers & SEO tools differ so much from what people see.

...a pack of links in the hope of finding a needle in a haystack.

In fact, younger generations don't even know what a proper search is.

People will gradually start viewing links to sources as ads, resulting in ad blindness.

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I can see the ten blue links fading away.

Although SEOs hope that things will improve, they won't - certainly not in their previous form.

An increasing number of people are accustomed to receiving instant answers and information rather than manually searching through...

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What 16 Million Pages Can Say Part 2 Confessions of an SEO® · Episode

Since this content has no ranking history, it cannot be negatively re-evaluated, and its successful indexing during the update can serve as a positive signal.

Source:
open.spotify.com/episode/0BAq...

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