Matej Lancaric

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YouTube video by Matej Lančarič Will Smith Eating Spaghetti AI Video - (2023 vs 2025) #ai #willsmith #aivideo

Didn't expect AI to improve drastically💀 #ai #aivideo #random #willsmith

How to use AI in advertising: lancaric.substack.com/p/how-to-use...

youtube.com/shorts/oMFid...

YouTube video by two & a half gamers What payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej Lancaric

In the competitive landscape of mobile gaming, understanding the dynamics between 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗜𝗻𝘀𝘁𝗮𝗹𝗹 and 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 is crucial for optimizing 𝗨𝗔 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 & 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

📺 Watch on YouTube:
youtu.be/56V_6ZYyM_0

#cpi #ltv #indie #mobilegames #gamesmarketing #mobilegaming #ua

YouTube video by two & a half gamers Creative Trends in Mobile Games - December 2024

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 - 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰! IP Infringement, AI, high production value, UGC... 👇

📺 Watch on YouTube:
youtu.be/kjDRP7ZlvD0
🎧 Listen on Spotify: open.spotify.com/episode/4oe4...
🦄 Join the Brutally Honest newsletter: lancaric.substack.com

Brutally Honest #147 by Matej Lancaric No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

𝗧𝗵𝗲 𝗨𝗔 𝘀𝗸𝗶𝗹𝗹 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱? Writing a creative brief, telling a story, and producing the creative by yourself is gonna be necessary. 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 + 𝗠𝗼𝘁𝗶𝗼𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗙𝗧𝗪!

Storytelling is only one step away from … Prompt Engineering! and you know what that means for 2025.

open.substack.com/pub/lancaric...

Two & a half gamers in Korea talking about mobile trends for 2025

User Acquisition & Creative learnings with comments - 2024 Your ultimate guide to staying ahead in the ever-evolving world of mobile marketing.

My annual UA & creatives learning piece is here. Grab it while its hot!

#gaming #mobilegames #games #mobilemarketing #indie #mobile

open.substack.com/pub/lancaric...

YouTube video by two & a half gamers Top Girl game review: Idle Game made with AI meets 4X genre!

check the episode here: youtu.be/E2Z73tMFPU0

Top Girl User Acquisition & creatives? Should be banned! #games #creativemobile #gaming #creative #androidgames #gamedevelopment #podcast #adult #gamedev #games #mobilegames

Capybara GO global launch UA case study Capybara GO - The ultimate Template for hybrid casual, ehm. For everybody!

𝗖𝗮𝗽𝘆𝗯𝗮𝗿𝗮 𝗚𝗢 🚀 $𝟭𝗺𝗶𝗹/𝗱𝗮𝘆 𝗴𝗮𝗺𝗲 & 𝗴𝗿𝗼𝘄𝗶𝗻𝗴, but not as expected after US global launch. 𝗦𝗽𝗼𝗶𝗹𝗲𝗿 𝗮𝗹𝗲𝗿𝘁, 𝗶𝘁𝘀 𝗮 𝗳𝗹𝗼𝗽 𝘀𝗼 𝗳𝗮𝗿. 𝗕𝘂𝘁 𝘄𝗵𝘆?👇

The updated global launch case study is here:
📌 Case study: lancaric.substack.com/p/capybara-g...

#games #mobile #mobilegames #gaming #gamesmarketing #indiedev #capybara

AI UGC video guide: – Matej Lancaric: User Acquisition Expert to Grow Mobile Games Globally A practical guide to creating AI-powered UGC videos for mobile game marketing, completed in under 1 hour. Learn more now!

𝗝𝘂𝘀𝘁 𝗺𝗮𝗱𝗲 𝟵 𝗨𝗚𝗖 𝗮𝗱𝘀 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 
• Total production time was 54 minutes for 15 videos = 4 creative winners!
• It costs me not more than $7 a video

I've created a full guide to show you how to make AI UGC that actually converts.
lancaric.me/ugc-guide-ai...
#games #indie #mobilegames

Godzilla with a gun is real now

#Fortnite

Who did it first? Match Factory vs. Triple Match3D

🦄 Join the Brutally Honest newsletter: lancaric.substack.com
📺 Catch the latest creative trends on YouTube: www.youtube.com/watch?v=G83Z...

#gaming
#androidgames
#gaming
#creative
#totalgaming
#mobile
#mobilegaming
#mobilegames
#gamesmarketing

Global revenue data! Which game are we talking about? #podcast #gamedesign #gaming #mobile #gamedev #mobilegames #habby #gamesmarketing

Made me laugh more than it ahould 😃

Journalists flock to Bluesky as X becomes increasingly 'toxic' Journalists are finding more readers and less hate on Bluesky than on the platform they used to know as Twitter.

“Bluesky is getting 20 times the engagement or more than Twitter. Seeing a social media platform that doesn’t throttle links really makes it clear how badly we were being limited.” - @ashtonpittman.bsky.social.

www.nbcnews.com/tech/social-...

Sunday motivation!

🎈 Follow lancaric.me for more UNIVERSAL TRUTHS (or not)
🦄 Join the Brutally Honest newsletter: lancaric.substack.com

#gaming #motivation #mobile #games #marketing #gamedev

YouTube video by two & a half gamers Hexasort: Unpacking the $500k/day revenue success. A new era of casual & puzzle games!

Hexasort making $500k/day in revenue and has set a new standard for hybrid-casual games on multiple levels.

The whole creative approach is from a perfect UA playbook. Yes, 70-80% of creatives are playables!

📺 youtu.be/LPMT0DvKxd4

#gamemarketing #mobile #games #mobilegaming #puzzle #marketing