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Tobias

@thechiefmarketer.com.bsky.social

Chief Marketing Officer for cybersecurity companies. Currently at Junto Identity Speaker. Author of Cyber Motion, a weekly newsletter for #cybersecurity business leaders (https://cybermotion.thechiefmarketer.com). Opinions are my own.

25 Followers  |  34 Following  |  59 Posts  |  Joined: 19.11.2024  |  1.9713

Latest posts by thechiefmarketer.com on Bluesky

He gone.

30.10.2025 18:10 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Happy #SavedTheCrew day!

12.10.2025 15:40 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Holy shit, they acknowledged it. Wow.

12.10.2025 13:35 β€” πŸ‘ 58    πŸ” 7    πŸ’¬ 0    πŸ“Œ 1

Next year when he nets 12 goals you’ll be a convert.

28.09.2025 15:53 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I can’t believe how terrible #Crew96 have become, and how quickly. Our defense is lackluster, at best, and our offense is non-existent.

28.09.2025 02:12 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

#crew96 is not good this year.

18.09.2025 01:35 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

A great film that I rewatch almost yearly.

17.09.2025 00:20 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Apple's latest iPhone security feature just made life more difficult for spyware makers | TechCrunch Apple launched a new security feature for iPhone 17 and iPhone Air designed to reduce the effect of memory corruption bugs, and in turn make spyware and zero-days more difficult to hack into iPhones.

ICYMI w/ @lorenzofb.bsky.social: Apple's latest iPhone security feature will make life much more difficult for spyware makers and the security flaws they rely on the most.

One exploit maker said this new feature will raise the cost of developing and selling hacking tools for newer iPhones.

12.09.2025 13:18 β€” πŸ‘ 13    πŸ” 1    πŸ’¬ 2    πŸ“Œ 1

I'm not going to be lumping every data source I have into one monster database to rule them all. Some databases will continue to only have a single source while others, where it makes sense, will be going the route of my CRM.

09.09.2025 11:50 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

After playing with it throughout today I’m very glad I made the change. When working on the backend of my CRM I no longer have to bounce between multiple pages. Instead each main source is just a tab click away.

09.09.2025 11:50 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Third, I knew that I could undo it all very easily and go back to separate databases any time.

Fourth, I have a suspicion that this new structure by Notion is laying the groundwork for something much bigger. And on the off chance I'm right, I want to start getting familiar with this way of working.

09.09.2025 11:50 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

First, the workspace I made the change on is only used by myself. I don’t have to worry about training anyone else on the new way of doing things.

Second, I was only using a single view each (within the database) for the 9 sources that I merged under that new single β€œCRM” database umbrella.

09.09.2025 11:50 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Yesterday I moved all 9 of the databases that were powering my CRM in Notion into a a single CRM database with 9 different sources.

I bucked the common recommendations for a couple reasons.

09.09.2025 11:50 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

All the @notion.com gurus are saying not to change existing databases over to use the brand new multi-source capabilities.

So of course I did the exact opposite.

09.09.2025 11:50 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Why Hacking Back is the Wrong Strategy for Cybersecurity New β€œcyber letters of marque” are a recipe for chaos.

Are cyber letters of marque a good idea? I weighed in on this topic in my latest newsletter.

TLDR; they are a terrible idea for #cybersecurity companies.

cybermotion.thechiefmarketer.com/p/why-hackin...

06.09.2025 18:24 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I can see a path forward where the new architectural layer may power some significant advances that weren’t possible under the previous structure.

05.09.2025 01:37 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

By itself, I don’t see the need to shift the way I structure my current databases in my workspaces to have multiple sources contained in each. However…

05.09.2025 01:37 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Feels like the new @notion.com databases update is the setup for something even bigger down the road.

05.09.2025 01:37 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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I received this snippet in an email today from a service that is starting to enforce 2FA (good). The ability to simply click a link and send a recovery code to a new email address is quite BAD.

At this point, turning on 2FA for everyone is more a placebo than anything.

19.08.2025 13:18 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Security enhancements I'd really like to see in @bsky.app
- Passkeys (physical or biometric)
- App based 2FA (email 2FA isn't enough)

14.08.2025 13:42 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Love this, exactly what I’ve been wishing for!

07.08.2025 17:03 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Cybersecurity Consolidation Is Reshaping the Market Massive M&A deals are redefining vendor strategy. Here’s what business leaders need to know.

Cybersecurity consolidation is heating up. Palo Alto is buying CyberArk. Alphabet acquiring Wiz.

This week I wrote about what’s driving it and what it means for leaders. cybermotion.thechiefmarketer.com/p/cybersecur...

07.08.2025 12:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Microsoft is having a rough few weeks.

07.08.2025 09:00 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Proton fixes Authenticator bug leaking TOTP secrets in logs Proton fixed a bug in its new Authenticator app for iOS that logged users'Β sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs wereΒ shared.

Proton fixed a bug in its new Authenticator app for iOS that logged users'Β sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs wereΒ shared.

04.08.2025 15:10 β€” πŸ‘ 14    πŸ” 5    πŸ’¬ 0    πŸ“Œ 1

The Popular with Friends feed tells me I don't follow enough people. Sad but true.

03.08.2025 19:48 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

@notion.com tab groups are an amazing productivity booster.

01.08.2025 14:24 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Cybercrime forum Leak Zone publicly exposed its users' IP addresses | TechCrunch Exclusive: The popular "leaking and cracking" forum left one of its databases exposed to the internet without a password, exposing the IP addresses of its users logging in.

NEW, by me: A cybercrime forum called Leak Zone, which offers access to breached databases and stolen credentials, was found exposing the IP addresses of its logged-in users to the open web, per security researchers.

The database, now offline, was connected to the internet without a password.

24.07.2025 15:32 β€” πŸ‘ 35    πŸ” 16    πŸ’¬ 1    πŸ“Œ 1

And I’m about to go to 0. 15% price increases YoY on top of a packed schedule (work and life) are a killer combo.

23.07.2025 13:18 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Looks like he heard you…

19.07.2025 23:40 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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The archive page is my favorite view.

16.07.2025 23:28 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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