Sheera Frenkel's Avatar

Sheera Frenkel

@sheeraf.bsky.social

NYTimes reporter and co-author of NYT bestseller “An Ugly Truth” with Cecilia Kang. Tell me a story. (Ideally through a non-work device using Signal. Find me via my username sheera.11)

49,668 Followers  |  709 Following  |  706 Posts  |  Joined: 28.04.2023  |  2.2198

Latest posts by sheeraf.bsky.social on Bluesky

It’s no to everything for me today, (other than some beauty products I buy every few months that happen to be at a steeper discount today).

28.11.2025 20:50 — 👍 3    🔁 0    💬 1    📌 0

Did all the brands get together and decide that 30% was going to make us impulse buy our way through Black Friday? (In this economy?!?)

28.11.2025 20:05 — 👍 82    🔁 4    💬 7    📌 1

Not at all! When I teach journalism students I emphasize newsrooms have a range of different standards, and I’ve heard of editors asking for as many as five independent sources to verify any anonymously-attributed fact. This was my effort at being transparent about what my desk at the NYT does.

27.11.2025 16:52 — 👍 3    🔁 0    💬 0    📌 0

YUM

27.11.2025 16:17 — 👍 1    🔁 0    💬 0    📌 0
Preview
perfect, forever cornbread A pan of freshly-baked, thick, buttery, crisp on top cornbread perfect for sharing with friends. A pat of salted butter on top is mandatory.

I’ve always used the smitten kitchen recipe! smittenkitchen.com/2021/06/perf...

27.11.2025 16:16 — 👍 5    🔁 0    💬 1    📌 0

Please share your Thanksgiving traditions especially if (like me!) you grew up in an immigrant family and have created your own version of this holiday.

We make: Turkey mole, pickled onions, jalapeño cornbread, cranberry salsa, roasted corn, and sage salsa verde (thank you Samin Nosrat!).

27.11.2025 16:12 — 👍 44    🔁 1    💬 5    📌 1

Only as a reader.

26.11.2025 23:20 — 👍 1    🔁 0    💬 2    📌 0

So I can’t speak to every NYT desk, which is why I was careful to speak about my editor. I can say that the other desks I’ve written for, (such as international investigations), had the same practice, and the reporters I collaborated with had the same standards.

26.11.2025 23:10 — 👍 11    🔁 1    💬 2    📌 0

I think it’s important people know the lengths we go to make sure what we report is accurate. I know not every outlet does this, and as a reporter it can be frustrating to spend days/weeks looking for another source to verify a single detail for a story. But yeah, it matters.

26.11.2025 22:17 — 👍 29    🔁 5    💬 1    📌 0

The three people need to be in a position to know. We talk with our editor about why they know what they know. We tell our editor their names, titles, and why they asked to remain anonymous in our story.
If what they are telling us is especially impactful, she might ask for even more sourcing.

26.11.2025 22:17 — 👍 22    🔁 3    💬 1    📌 0

Because a lot of people might be talking about journalistic ethics this holiday weekend, I want to put out there how my editor at the NYT does anon sourcing for our stories.

If something is stated and attributed to an unnamed person, she wants us to have at least three people verify it.

26.11.2025 22:17 — 👍 71    🔁 17    💬 3    📌 0
Preview
What OpenAI Did When ChatGPT Users Lost Touch With Reality

The most thorough reporting I’ve seen on how Chat GPT is affecting some people’s mental health, (and what the company is doing about it). Great work from @kashhill.bsky.social and @Jen Valentino www.nytimes.com/2025/11/23/t...

23.11.2025 18:42 — 👍 31    🔁 12    💬 2    📌 1
YouTube’s Right-Wing Stars Fuel Boom in Politically Charged Ads

By 
Davey Alba
Priyanjana Bengani
Leon Yin
Ashley Carman
Julia Love
Rachael Dottle
Elena Mejía Technology

Big Tech

November 20, 2025

On YouTube’s conservative airwaves, podcast hosts tout products that let people buy into the MAGA crowd: Republican Red Winery vintages for toasting the “silent majority;” Black Rifle Coffee for caffeinating gun owners; XX-XY Athletics for workout clothes symbolizing opposition to the “lunacy of the left social agenda.”

YouTube’s Right-Wing Stars Fuel Boom in Politically Charged Ads By Davey Alba Priyanjana Bengani Leon Yin Ashley Carman Julia Love Rachael Dottle Elena Mejía Technology Big Tech November 20, 2025 On YouTube’s conservative airwaves, podcast hosts tout products that let people buy into the MAGA crowd: Republican Red Winery vintages for toasting the “silent majority;” Black Rifle Coffee for caffeinating gun owners; XX-XY Athletics for workout clothes symbolizing opposition to the “lunacy of the left social agenda.”

The popularity of YouTube podcasts among conservatives is driving a boom in small businesses tailoring ads to their millions of listeners, paying hosts like Joe Rogan and Candace Owens to read out promotions in the hope that fans will place orders. The phenomenon has enriched both the hosts and YouTube, supporting further growth of the businesses using ideology to sell.

A Bloomberg analysis of host-read ads across nearly 1,000 videos from eight of the platform’s top right-leaning podcasters found that advertisers on the shows routinely tapped into political identity in marketing. At least one host-read ad with a political message appeared in 91% of videos reviewed.

The popularity of YouTube podcasts among conservatives is driving a boom in small businesses tailoring ads to their millions of listeners, paying hosts like Joe Rogan and Candace Owens to read out promotions in the hope that fans will place orders. The phenomenon has enriched both the hosts and YouTube, supporting further growth of the businesses using ideology to sell. A Bloomberg analysis of host-read ads across nearly 1,000 videos from eight of the platform’s top right-leaning podcasters found that advertisers on the shows routinely tapped into political identity in marketing. At least one host-read ad with a political message appeared in 91% of videos reviewed.

NEW: For months, my colleagues and I dug into YouTube's conservative airwaves and found a flourishing network of host-read ads on right-leaning podcasts. This phenomenon has enriched hosts, YouTube, and businesses that use ideology to sell. bloom.bg/3Kaio9w

20.11.2025 15:23 — 👍 154    🔁 57    💬 8    📌 4

Sounds like a blessed life

19.11.2025 19:31 — 👍 1    🔁 0    💬 1    📌 0
Post image

Cheat sheet for a perfect day: wake up on a small island in Fiji and pay a local to take you out on a boat. Snorkel wherever the water takes you until you get hungry. Breakfast is a sprouted coconut you found on the beach and some local fruit. Spend the rest of the day exploring tiny islands.

19.11.2025 19:23 — 👍 24    🔁 0    💬 1    📌 0
Post image

Just arrived in Paradise (aka Fiji). Going to check out of the world for 5 days.

16.11.2025 02:41 — 👍 53    🔁 0    💬 1    📌 0

Thank you!

09.11.2025 17:30 — 👍 0    🔁 0    💬 0    📌 0
Post image

Now making seasonal glazes for my mugs.

09.11.2025 17:14 — 👍 31    🔁 0    💬 2    📌 0
Preview
Executions and Mass Casualties: Videos Show Horror Unfolding in Sudan

The videos surfacing online from Sudan are horrifying, and I say this as a journalist who has sadly become an expert on violent videos and images uploaded to the internet over the last decade. www.nytimes.com/2025/10/30/w...

08.11.2025 05:29 — 👍 123    🔁 60    💬 5    📌 2
Preview
Lawsuits Blame ChatGPT for Suicides and Harmful Delusions

Allan Brooks, the corporate recruiter from Canada I wrote about in August who went into a 3-week-long delusional spiral with ChatGPT, sued OpenAI Thursday, alongside six other plaintiffs. They blame ChatGPT for their mental breakdowns and for four suicides. www.nytimes.com/2025/11/06/t...

07.11.2025 05:21 — 👍 170    🔁 39    💬 6    📌 5
Preview
The ‘Worst Test in Medicine’ is Driving America’s High C-Section Rate

“The worst test in medicine” is pushing women across the US to have c-section. (As someone who was forced to have a c-section, I appreciate this reporting so much). www.nytimes.com/2025/11/06/h...

06.11.2025 15:43 — 👍 11    🔁 3    💬 0    📌 0

Love it

06.11.2025 00:25 — 👍 2    🔁 0    💬 0    📌 0

Disney: Be a beautiful princess and a prince will marry you and live happy ever after.

Kpop Demon Hunters: Start a girl band with your best friends and slay all the boy demons to save the world.

05.11.2025 21:17 — 👍 192    🔁 31    💬 2    📌 2

Was talking to my youngest about Kpop demon hunters, and said something about how the male lead really helped save the day by giving the female lead a piece of his soul.

Her response: “Mama, what do you mean, she would have killed him and saved herself either way.”

We have come so far from Disney.

05.11.2025 21:15 — 👍 65    🔁 6    💬 1    📌 0

Today, a member of my family sent me an AI-generated video (from Sora) with the watermark blurred over.
They had no idea it was AI.

Amazing, how that took no time at all.

21.10.2025 23:27 — 👍 38    🔁 5    💬 4    📌 1

I loved it🥰

29.09.2025 16:35 — 👍 3    🔁 0    💬 0    📌 0

Yes!

29.09.2025 16:21 — 👍 4    🔁 0    💬 1    📌 0

Sharp eyes will spot what they used in lieu of a clothespin.

29.09.2025 16:08 — 👍 11    🔁 0    💬 3    📌 0
Post image

“Mama, we made your office more fun.”

29.09.2025 16:04 — 👍 81    🔁 1    💬 4    📌 1
Preview
Elon Musk’s Father Accused of Child Sexual Abuse

Elon Musk’s Father Accused of Child Sexual Abuse www.nytimes.com/2025/09/23/w...

23.09.2025 16:15 — 👍 33    🔁 10    💬 4    📌 3

@sheeraf is following 20 prominent accounts