@thepakuma.bsky.social
B2B Marketing | Husband | Chelsea FC Fan
AI adoption for marketing tasks has something in common with DJ controllers over a decade ago when they first launched
Here's a crucial part of AI-generated content that sceptics forget about it? ⤵️
www.linkedin.com/posts/thepak...
The marketing training you take for your different growth phases must be in the ideas that work for that growth phase.
Taking courses structured for large budgets & agency-type FMCG execution with a startup budget is chaos.
Always seek knowledge you can use to make an impact.
Examples, not opinions, change the world around you. - Paulo Coelho
Lean into action, execution, data and always reiteration mode.
Monday!🌞 😎
The rainmaker dependency is why marketing in B2B needs to be across different levels of influence for a target sector or client across the top bottom, middle-out and bottom influence.
It ensures when sales get before clients, an executive or director won't ruin it for you.
When done right, startup fundraising or partnership announcement drives inbound demand generation.
This is why it must be done right; the PR channels, timeline and campaigns planned pre- and post-announcement must be strategic.
#demandmarketing #B2Bmarketing
LinkedIn has 1 billion users, but only 310 million are active.
The complaints about how people engage or the quality of interaction is caused by complainers and not doers.
Who are you expecting to create the value you seek? ⤵️
www.linkedin.com/posts/thepak...
Everyone advises B2B marketing teams to produce storytelling content.
The truth is most teams can't do it at scale; there is a know-how issue, no budget without the freedom to test and fail.
Same with don't do lead generation; focus on brand campaigns. It's utterly unrealistic.
URL Links in your company LinkedIn post = dead!
This might be time to get internal SMEs to record videos of performing blogs in short-form content.
LinkedIn is the most lenient algorithm compared to Meta and X.
Mind made up: Alibaba's Qwen does a better job than DeepSeek and ChatGPT.
I have added it to my workflow! As I said last week, except it's an agent, I am not paying for any AI tools for now. I'll wait until it's clear who the top leaders are.
No need to burn £'s on a free tool.
Most B2B brands invest heavily in industry events without maximising their impact.
The typical approach?
✔ Announce the event on social media
✔ Give sales a few creatives
✔ Show up and hope for leads
What should change? ⤵️
www.linkedin.com/posts/thepak...
Today's to-do list: 📝
✅ Send proposal to a lead (outreach plan + cost) & pray we proceed :p
⏳Finish article on 'MailerLite alternative'
⏳Work on personal branding
⏳ Reply to emails and DMs
⏳Sort out account statements for FY '24-25
Hustle mode: ON! What's on your plate today?
#buildinpublic
My AI stack this week has changed to:
➡️Deepseek
➡️Claude
➡️ChatGPT
Gemini Live is for extensive conversational brainstorming; nothing still tops it for this.
I need to extensively test Perplexity AI and shrink the above to only two.
"Write how you talk!"
That is the worst #contentmarketing advice I have ever received.
You might be asking yourself what the underlying problem is with this ideology.⤵️
www.linkedin.com/posts/thepak...
An ally in creating a piece of marketing content is an ally in promoting it.
Leverage the right people with access to your ICP to agree or disagree with the insight you have produced.
You'll unlock more brand reach by promoting with them also. #contentmarketing
Spot on.👏🏾👏🏾
23.01.2025 00:47 — 👍 1 🔁 0 💬 0 📌 0
If your creative #B2Bmarketing campaign is cringy according to social media commentary, but it works for your buyers.
You've won
Last year's launch of @Canva Enterprise is a reminder:
➡️ 50M+ views in 48 hours. ⤵️
www.linkedin.com/posts/thepak...
5 essential skills every #B2Bmarketing social media manager requires to thrive:
➡️Stakeholder management
➡️Cross-functional collaboration
➡️Audience and product knowledge
➡️Multi-format content creation skills
➡️ Multi-channel audience analytic skills
Without these, you'll struggle!
A president with a meme coin.
A first lady with a meme coin.
A tech billionaire backing a meme coin is the right-hand person for the president.
An inaugurating minister at the presidential inauguration with a meme coin.
The new American integrity?
Congratulations! 🗽
...they set the rules, control the reach, and can change their policies overnight or be impacted by government policy.
Don't forget to build access to an audience list you can engage with directly outside social media.
This way, you can avoid losing the audience you have worked so hard to build.
Whether the TikTok ban in America goes through or not...
It's time to remind entrepreneurs, creators, and marketers that you don't own the audience you have built on social media channels.
The platform does.
Social media platforms are rented spaces;👇
I 100% believe nobody should cancel out audiobooks, which can help you learn or grow your thinking or imaginative abilities on a topic.
It might not be your favourite method, but discounting may be laughable because it still provides a medium to gain experience or knowledge.
Companies have benefitted from DEI initiatives than minorities.
Minorities are still minorities; you've cleaned out your brand, accessed the best talents from these communities and used the PR for global growth.
When Trump is gone, we'll see who picks it up again for PR.
Demand marketing is not lead-gen
Demand marketing is not PPC
Demand marketing is not social
Demand marketing is not gated content
Demand marketing is not growth
Demand marketing is not ABM
Demand marketing is not cold email
Dear recruiters, speak to a marketer about your JDs.
This is why there's always conflict when B2B brands have to hire growth marketers.
➡️ There's no support to break this fast
➡️ Approval processes are poor
➡️ Commercial leaders with a dated approach
In 2025, let's leave the adoption of startup-esque tactics for B2B businesses.
Demand generation marketing is the proper B2B marketing tactic for consultancy-led businesses rather than growth marketing.
Your biggest asset is your knowledge and trust in your expertise.
Your marketing should make this visible to create a constant stream of clients.
One of the many things I enjoy about B2B content marketing is it helps you touch everything from management level, product sales and consumer
The level of information that passes via you and requires your input is a lot.
Can be overwhelming but it's great for shaping your business knowledge.
@linkedin.com's B2B Benchmark marketing report states that social media is the most important B2B marketing channel.
Not email or in-person events.
The top content format is Video, not Whitepaper or gated content.
Invest in the proper channels for your 2025 B2B marketing.
Hey Bluesky fam, Princewill here. I am a B2B Digital and Content Marketer based in London. This is my first #post #skeet.
Let's connect.
