Mark Frankel

🚨✨ Publication alert: How do people in 6 countries (🇬🇧 🇺🇸 🇫🇷 🇦🇷 🇩🇰 🇯🇵 ) use AI 🤖 and think about it in the context of information, news, and institutions?

Our new @reutersinstitute.bsky.social survey research (n ≈ 12,000) with @richardfletcher.bsky.social & @rasmuskleis.bsky.social explores this.

Has Euan Blair’s company Multiverse been chosen to run the government’s new digital ID scheme? – Full Fact Multiverse is an “upskilling company”, not a software developer, and both it and the government say there’s no truth to viral claims linking it to the scheme.

Absolutely astonished @hignfy.bsky.social just stated that Multiverse will be running the government's digital ID scheme

An incredibly basic failure of fact-checking

fullfact.org/technology/d...

No they’re not - and Chris makes a strong case for how @fullfact.org is leading from the front on the fight against misinformation.

Revealed: how fake stories about government plans to curb personal freedoms have spread across social media – Full Fact TikTok has banned 14 accounts after a Full Fact investigation found false claims about government restrictions have been shared across different social media platforms more than 300,000 times.

A Full Fact investigation has found a series of fake stories about the government limiting personal freedoms have been shared more than 300,000 times on social media in recent weeks.

TikTok has now banned 14 accounts we identified sharing the claims.

Reading policy updates is an exercise in Kremlinology. For instance, does TikTok's new language on misinformation (R) represent a subtle reduction in the impact of fact-checkers compared to before (L) or merely make it less obviousy to avoid alienating the governing party in the US?

Google Lens’s AI overviews shared misleading information about images – Full Fact The visual search tool failed to identify certain images as inauthentic and shared incorrect information about what some images show.

Google Lens’s AI overviews shared misinformation about images from clips we’ve fact checked recently.

This includes failing to identify certain images as fake and sharing incorrect claims about the context of the footage.

Read more 👇

Mis(sing) information: The impact of disappearing archives and data sources – Full Fact Discover how digital decay and disappearing archives weaken public scrutiny and fuel misinformation.

I wrote somethingfor @fullfact.org about the ways in which the disappearing archive makes their work even harder but more important. I'm a trustee & continue to be amazed at their resiliency in an age of AI slop and attacks against those who investigate accuracy.
fullfact.org/technology/m...

A big retrograde step from Google and one delivered with precious little transparency. Very disappointing.

A valuable reminder of the harmful consequences of online misinformation.

We’re seeing an exponential rise in manipulated AI content masquerading as genuine footage - particularly around big news events.

2025 Spending Review: fact checked – Full Fact We’ve taken a look at key claims from the Labour government’s first Spending Review.

We’ve fact checked claims from today’s Spending Review on:

💷 departmental budgets
🧮 fiscal rules
🏥 NHS appointments
🚔 policing

…and much more.

See our full round-up 👇

Labour say there's been a 'massive increase' in NHS appointments - this begs to differ Keir Starmer made slashing NHS waiting times one of his priorities, and his Labour government has already claimed it as one of its biggest achievements so far. But new data tells a different story - a...

It took a freedom of information request to get there but great to see validation of work from @leobenedictus.bsky.social and our @fullfact.org team here:

news.sky.com/story/labour...

#FactsMatter
#FullFact

Access to accurate information is not a luxury, it is the foundation of our democracy. We cannot let large online platforms which wield so much influence over our daily lives walk away from commitments to make our online world a safer place. Government and regulators must hold them to account, to the full extent of the law. This is no time for half measures.

Today we launch our report on the rising threat of misinformation in the UK—featuring expert essays and a new rating system assessing policy, platforms, and progress in tackling false information online.

Read it here: buff.ly/Uz6pzTJ

Is Reform UK now the government’s ‘main opposition’? – Full Fact Reform UK leader Nigel Farage made that claim after his party picked up the most seats in last week’s local elections. We’ve looked at different ways political parties’ strength can be compared.

Is Reform UK now the ‘main opposition’ to the government, as Nigel Farage claimed after his party picked up the most seats at last week’s local elections?

We’ve looked at different ways political parties’ strength can be compared.

We’re committed to helping people distinguish between fact and fiction. Please support us in our fight for a better information environment.

🔄 Repost this video
📩 Subscribe to our newsletter: mailchi.mp/fullfact/fac...
🗣️Tell the world why #FactsMatter

Full Fact responds to Meta’s Community Notes Plan - Full Fact Today, Meta has published details of their community notes programme. Meta’s proposed system will be rolled out on March 18 and will be based on X’s community notes model.

Our response to Meta’s announcement that it will begin testing Community Notes in the US from 18 March, and its expectation for the system to be ‘less biased’ than its Third Party Fact Checking Programme.

An important report from our friends Maldita on the impact of fact checkers in X's community notes.

(TL;DR—Fact checking organisations are the third most used
reference globally when someone proposes a community
note on X, only behind X itself and Wikipedia.)

An open letter to Mark Zuckerberg from the world’s fact-checkers, nine years later - Poynter From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their car...

There are real-world consequences to Meta curtailing its fact checking program.

Here’s why 👇

www.poynter.org/ifcn/2025/an...

NEW: Platformer has obtained the dehumanizing new guidelines moderating what people can now say about trans people on Facebook and Instagram. Employees tell me these changes are likely to inspire more violence against LGBT people: www.platformer.news/meta-new-tra...

Video Producer - Full Fact If you’re passionate about video storytelling and love making complex topics clear, accessible and engaging then this could be the role for you.

Recruitment Alert!

📹 We’re looking for a self-starting and talented Video Producer.

This is a new role and ideal for someone looking for a first job.

Take a look if you share Full Fact’s commitment to fighting misinfo & making complex topics accessible.

fullfact.teamtailor.com/jobs/5359685...

An image of a group of people around a table in front of a wall which reads Ghana Fact-Checking Coalition

An image of a person looking at a laptop

A wall which reads Ghana Fact-Checking Coalition

🌍 Misinformation is a global issue, but Full Fact has built AI tools to tackle it 💪

Discover how Full Fact AI supported African fact checkers during a critical year of elections: fullfact.org/blog/2024/de...

Policy Manager (Misinformation) - Full Fact We are recruiting for a Policy Manager to lead on our work combatting misinformation.

🚨 New job alert 🚨

Full Fact is recruiting for a Policy Manager to lead on our work combatting misinformation. If you want to work on shaping and advocating for Full Fact’s policy positions and achieving real-world change, this is the role for you.

Government Tracker - Full Fact Full Fact is monitoring the government’s delivery on its promises

Prime Minister Keir Starmer has just started setting out his ‘Plan for Change’ and new government 'milestones'.

We're already tracking the government’s delivery on its manifesto pledges and we’ll update our tracker to reflect what the PM sets out today.

Donald Trump’s return sends shivers through the anti-misinformation world Vow to crack down on the ‘censorship cartel’ has researchers worried — and Big Tech is on notice

Trump has vowed to crack down on universities involved in misinformation research, or what he dubs the "censorship cartel" - e.g. by curbing funds to those that have "flagged content for removal”, or legal threats

“I'm pretty fucking scared," one professor tells me.

www.ft.com/content/bfb4...

We were very pleased to hear from Leader of the House, Lucy Powell MP at our Full Fact parliamentary event this week.

Here's an account of what she had to say and of the evening as a whole: fullfact.org/blog/2024/nov/…

And, more on our Government Tracker: fullfact.org/blog/2024/nov/ 

Government Tracker - Full Fact Full Fact tracks Labour’s 2024 manifesto pledges

We’ve launched a major new Full Fact project today to track the government’s progress in delivering 2024 manifesto pledges.

If you have feedback please let us know via the ‘contact us’ form on the Tracker pledges.

fullfact.org/government-t...

Two-thirds of news influencers are men — and most have never worked for a news organization A new Pew Research Center report also found nearly 40% of U.S. adults under 30 regularly get news from news influencers.

This excellent @pewresearch.org study of news influencers tells you everything you need to know about the fragmentation of the news ecosystem and the challenges that mainstream organisations have in engaging an under 30s audience.

www.niemanlab.org/2024/11/two-...

Is 'Bluesky' The New Twitter? Platform Gains 1.25M Followers During X's Mass Exodus After US Elections Bluesky, the social media platform challenging Elon Musk's X, has swiftly gained over 1.25 million new users following last week's US presidential election.

Interesting to note the big increase in followers to @fullfact.bsky.social in recent days 🤔

www.ibtimes.co.uk/bluesky-new-...