Farzana Baduel

Wonderful afternoon in the Cotswolds with Major General James Cowan, CEO of @thehalotrust.bsky.social speaking to the TONs network of family offices

Six months on the Board and soon heading to Sri Lanka 🇱🇰 to visit the team working toward a mine-free future ~ 300,000 mines cleared and counting. 👏

🚨 Episode 5 of The Week Unspun is live tomorrow!

⏰ 𝟯𝗽𝗺 𝗕𝗦𝗧 / 𝟭𝟬𝗮𝗺 𝗘𝗦𝗧

Join @farzanabaduel.bsky.social, @tbonegallagher.bsky.social and Doug Downs as they unpack the week’s top stories from a PR lens.

🔗 join us tomorrow here👉🏾 bit.ly/4pMUYal

#TheWeekUnspun

This week on Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs speak with Susana Mendoza on how PR teams can reach Hispanic audiences beyond translation. 🇺🇸🇲🇽

Full episode ⬇️

📺 bit.ly/4gLptZY

🍏 apple.co/42U47Us

🎧 bit.ly/3Ktmcm2

The Mayfair Times featured my work as trustee of the HALO Trust.

HALO is the largest humanitarian landmine clearance org in the world.

In Sri Lanka 300,000 mines have been cleared and the aim is a mine free country by 2028.

To get there we need philanthropy more than ever.

CIPR Annual fellows lunch

UNGA 🇺🇸

Tomorrow: The Week Unspun returns.

🕒 3pm BST / 10am EST
🎙️ 30 mins of sharp takes on politics, business & media from a PR lens with @farzanabaduel.bsky.social, @tbonegallagher.bsky.social, Doug Downs, and special guest Michelle Garrett

Join us live 👉 bit.ly/4mDLZWa

On this week’s Stories and Strategies podcast, Amy Pate explains how polarization, algorithms & rhetoric push communities closer to violence & how communicators can help cool the fire.

Full episode 🎧👇

📺 youtu.be/Mi_TO2GZNJI

🍏 podcasts.apple.com/us/podcast/t...

@farzanabaduel.bsky.social

Last week on #TheWeekUnspun, @farzanabaduel.bsky.social, @tbonegallagher.bsky.social and Doug Downs, broke down the Week’s news stories wearing their PR hats.

Full episode - bit.ly/48ppJf6

Join us again this Friday at 3pm GMT / 10pm EST.

This week on Stories & Strategies podcast, @farzanabaduel.bsky.social & Doug Downs talk with Jackson Wightman about Answer Engine Optimization (AEO), and why PR pros must learn to optimize for bots, not just people.

👇🏽 Full episode:

📺 bit.ly/48fFsNK

🍏 apple.co/3JXTfi2

🎧 bit.ly/4grhAJa

Every Friday at 3pm GMT / 10 am EST, @farzanabaduel.bsky.social, Doug Downs, and @tbonegallagher.bsky.social go live with The Week Unspun, a 30-minute breakdown of the week’s biggest stories through a PR lens.

Here’s a tidbit of last week’s stories!

▶️ Catch the last episode: lnkd.in/drsUr_yp

Why are more women leaving PR because of menopause?

This week on Stories and Strategies podcast, @farzanabaduel.bsky.social & Doug Downs speak with Heather Blundell of @GraylingUK about the hidden crisis reshaping the industry.

👇🏽 Full episode:

📺 bit.ly/4n54rYH

🍏 apple.co/47Aum5D

This week on Stories & Strategies podcast, Fred Cook joins @farzanabaduel.bsky.social & Doug Downs to unpack the sharp divides between Gen Z & older pros on AI, hybrid work, and the future of PR.

👇🏽 Full episode:

📺 bit.ly/46oGc0H

🍏 apple.co/3VrjfEL

🎧 bit.ly/3I41UPd

This week on Stories & Strategies Podcast:

🇳🇬 Ayeni Adekunle of Black House Media joins @farzanabaduel.bsky.social & Doug Downs to unpack why Africa is still left out of global PR decisions, and why that needs to change.

👇🏽 Full episode:

📺 YouTube – bit.ly/3UM8aOs
🍏 Apple – apple.co/3JrCCuT

This week on Stories & Strategies podcast, @tbonegallagher.bsky.social joins @farzanabaduel.bsky.social and Doug Downs to ask:

'What will it take to move the PR industry forward?' 🤔

🎧Full episode👇🏾

📺 YouTube – bit.ly/4oI85J7

🎧 Spotify – bit.ly/3JkwbcR

ACN co-founders, Advita Patel, Shayoni Lynn, and Farzana Baduel pose with glasses raised, smiling at the celebratory venue.

The Asian Comms Network is ONE!🎉

Congratulations co-founders
@shayonislynn.bsky.social, @advitapatel.bsky.social, & @farzanabaduel.bsky.social for amplifying British Asian voices in PR, journalism & Marketing.

With a new partnership with Lloyd’s Bank Group, the next chapter promises to be bigger🚀

🇹🇷 What does it take to rebrand a country?

On this Stories & Strategies episode, Gokhan Yucel joins @farzanabaduel.bsky.social & Doug Downs to share how Turkey became 𝗧𝘂𝗿𝗸𝗶𝘆𝗲, and why it’s more than a name change.

👇🏾
📺 bit.ly/3UXuCEc
🍏 apple.co/40Yq0RN
🎧 bit.ly/45BouXh

Q&A: The Jugaad Mindset Fuelling Apollo Tyres' Supply Chain Apollo Tyres’ CSCO Parmeshwaran Iyer on blending structured systems with Jugaad thinking to build agile, resilient and sustainable supply chains

A fascinating Q&A with our partners Apollo Tyres’ CSCO Parmeshwaran Iyer in Supply Chain Digital.

He shares how the Jugaad mindset blends with structured systems to keep supply chains agile, resilient & sustainable.

🔗 bit.ly/3UnGlvx

In this chat on 𝗥𝗲𝗹𝗶𝗴𝗵𝘁 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝗲 with Anita Goyal MBE, our CEO @farzanabaduel.bsky.social shares some daily rituals and life hacks on 𝗘𝗻𝗲𝗿𝗴𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁.

👇🏽 Listen to the full edpisode
📺 YouTube - lnkd.in/eQ8-yk-9
🍏 Apple – apple.co/3EeQqUE
🎧 Spotify – spoti.fi/3CF5Ssh

🧠 AI That Maps the Mind

This week on Stories & Strategies, hosts @farzanabaduel.bsky.social and Doug Downs speak with William Welser IV, founder of Lotic.ai, about using AI to turn personal stories into strategy.

👇🏽
📺 YouTube bit.ly/3Hk3Jaj
🍏Apple apple.co/45C70uY

This week on Stories and strategies, @farzanabaduel.bsky.social & Doug Downs expose Synapse, an AI tool creating “expert” quotes for journalists.

What does this mean for Journalist x PR relationships?

👇🏽

📺 YouTube – bit.ly/4ffIvan

🍏 Apple – apple.co/3GX4BBJ

🎧 Spotify – bit.ly/4mbjwHi

On this episode of Stories and Strategies, Brett Farmiloe of Featured joins @farzanabaduel.bsky.social & Doug Downs to explain why PR pros are still missing the mark when pitching journalists.

Full episode 👇🏽

📺 YouTube – bit.ly/40sjGlh
🎧 Apple – apple.co/3UpuBbP

How has the relationship between government and industry shifted since Labour took office?

This morning, FGF's @gracewyld.bsky.social joined a @cipr.co.uk and Ellwood Atfield event to discuss, appearing alongside the CBI's Alice Grimes, CIPR's @farzanabaduel.bsky.social and FGF advisor John Lehal.

Never mind Cannes Lions, Dante making it into PR Week is the real win 🙌

Dante is our cockapoo in the polo shirt obvs 😂

Thank you PRWeek for raising much needed awareness of the canine contribution to the PR industry.

@prweekuk.bsky.social 🙏

www.prweek.co.uk/article/1925...

Three PRs Walk Into a Restaurant…

…and somehow we left without launching a podcast, writing an op-ed or forming a coalition….did muse abt a PR documentary tho 🤔

@arunsudhaman.bsky.social x @tbonegallagher.bsky.social 🍹🍹

This week on Stories and Strategies, Graham Goodkind of @welcometofrank.bsky.social joins @farzanabaduel.bsky.social and Doug Downs to explain why PR’s value isn’t time spent, it’s results delivered.

👇🏽 Full episode here:
📺 YouTube – bit.ly/4lRvp4X
🎧 Apple – apple.co/40MGdcA

This week on Stories and Strategies podcast, hosts @farzanabaduel.bsky.social & Doug Downs chat with Lauren Passel of @tinkmedia.bsky.social

She explains why PR pitches shouldn’t be automated, templated, or spammy.

Full episode 👇🏽
📺 YouTube – bit.ly/4llmOb5
🎧 Apple – apple.co/3IiptDF

In Birmingham with the @curzonpr.bsky.social crew for the @cipr.co.uk Midlands conference ~ where the brilliant @bbctech.bsky.social editor is sharing her experience of receiving AI generated PR pitches 👀
#MidsPRConf

This week, our CEO and @cipr.co.uk President-Elect @farzanabaduel.bsky.social joined the 2025 #CIPRExcellence Awards to honour the brightest in PR and comms 🏆

A night of bold ideas, brilliant campaigns, and inspiring work across the industry.

Congrats to all nominees and winners! 💫

CONGRATS to @rodcartwright.bsky.social for winning an award at the @cipr.co.uk Excellence awards

🥳 #CIPRExcel