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Max Nichols

@maxnichols.bsky.social

He/him. I make worlds that you want to explore. Sr. Game Designer at <AAA studio>. Prev: Bungie, Turbine, more. I run @HyruleInterviews.bsky.social Blog: namelessquality.com Portfolio: maxnicholsdesign.com

4,932 Followers  |  420 Following  |  9,568 Posts  |  Joined: 03.07.2023
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Posts by Max Nichols (@maxnichols.bsky.social)

Color Grave does not miss

10.03.2026 00:05 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

So by bizdev, you mean stuff like meeting with potential outsourcing partners, loc companies, marketing firms you want to hire to market your game, stuff like that?

09.03.2026 23:46 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

The book is from 2009, but this was actually Iwata recounting some thinking from before they made the Wii and DS β€” which means it’s from 2002-2004 timeframe!

09.03.2026 21:39 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I think us squeezing our "leisure" into tinier and tinier chunks of time is a testament to humanity's ability to thrive in terrible circumstances, not because of any inherent quality of playing mobile games in 5-minute increments on the toilet at work, or on the bus commuting to work

09.03.2026 20:21 β€” πŸ‘ 16    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
PEOPLE:
- Satoru Iwata, age 49. President of Nintendo.

QUOTE: 
Iwata: We did a lot of thinking and investigating, but no matter how we looked at it, fewer people were playing games [in the early 2000s]. It wasn’t that children weren’t playing games any moreβ€”but they were graduating from them earlier. It used to be that they’d come home early and have plenty if time to play, but that time had disappeared from society as a whole.

The result of all our hard work on making wonderful games was that people without the time and energy to devote to them were just saying β€˜heck with it’ and walking away. The more we investigated this, the more severe we realized the problem was.

PEOPLE: - Satoru Iwata, age 49. President of Nintendo. QUOTE: Iwata: We did a lot of thinking and investigating, but no matter how we looked at it, fewer people were playing games [in the early 2000s]. It wasn’t that children weren’t playing games any moreβ€”but they were graduating from them earlier. It used to be that they’d come home early and have plenty if time to play, but that time had disappeared from society as a whole. The result of all our hard work on making wonderful games was that people without the time and energy to devote to them were just saying β€˜heck with it’ and walking away. The more we investigated this, the more severe we realized the problem was.

I think you're completely right. This was already a trend that was affecting games as far back as 2002-2004. Noticing this trend was in fact the initial impetus behind the Wii.

09.03.2026 20:20 β€” πŸ‘ 19    πŸ” 2    πŸ’¬ 1    πŸ“Œ 1
A screenshot from Super Mario Bros 2. It shows Toad, holding a key above his head, in a small room. There are four creepy Masks affixed to the walls, and a fifth creepy mask is mid-flight, about to hit Toad.

A screenshot from Super Mario Bros 2. It shows Toad, holding a key above his head, in a small room. There are four creepy Masks affixed to the walls, and a fifth creepy mask is mid-flight, about to hit Toad.

Not to be confused with the other terrifying flying face of more terrestrial origin

09.03.2026 20:15 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
09.03.2026 20:13 β€” πŸ‘ 11    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Too bad he was a genocidal monster

09.03.2026 05:21 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I backed off from that because while a subset of what marketing does could rightfully be called game design, it has a lot of other goals and priorities separate from that. So it feels incorrect to me now to say that the discipline is GD.

08.03.2026 06:22 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

Of course, some decisions, like choice of IP or association with past works of a brand or company, can set expectations more powerfully than any marketing can overcome.

08.03.2026 05:36 β€” πŸ‘ 9    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0

And not just in a "man I wish they marketed good" way. I mean in a "personally training your marketing teams on the design pillars" and "giving targeted, specific feedback on the details of marketing campaigns" kinda way.

08.03.2026 05:30 β€” πŸ‘ 11    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I'm no longer quite on board with my old opinion that marketing IS game design, but I do think that marketing is _extremely important_ to the game experience, and thus designers should care about how their game is marketed a LOT.

08.03.2026 05:30 β€” πŸ‘ 9    πŸ” 0    πŸ’¬ 3    πŸ“Œ 0

Just thinking about this again these past two days

The exact same game can succeed or fail based on whether the people jumping in are getting the game they expected

A lot of the wrong players -- players that won't like it -- jumping in to play is really gonna color perception of that game.

08.03.2026 05:27 β€” πŸ‘ 36    πŸ” 8    πŸ’¬ 2    πŸ“Œ 1
There is a tiny little stool with four bronze legs. The stool is round with a green cloth cover. The top of the stool seat if off, revealing a hidden storage chamber. Instead sits a white cat, almost perfectly filling the space. He is cute.

There is a tiny little stool with four bronze legs. The stool is round with a green cloth cover. The top of the stool seat if off, revealing a hidden storage chamber. Instead sits a white cat, almost perfectly filling the space. He is cute.

I set it down nearby in the donate pile and was like β€œwait a sec…”

08.03.2026 04:11 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Whoa! I had no idea you had scanned these in the first place!

Well fucking done

08.03.2026 04:08 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Ah I didn’t realize you were already a Fromsoft history an expert! I’d have worded that initial post differently at least.

I haven’t actually played any of their pre-Dark Souls stuff, quotes like this make me want to

08.03.2026 01:45 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
"By the time we got to KFII, the game was much larger, and we agonized over the world design. The biggest struggle with King's Field II was not being able to capture the atmosphere of the first game. "What exactly is β€˜atmosphere’?", we asked ourselves. The first King's Field was very rough in terms of graphic quality, but I think it had more atmosphere as a game. By KFII we had more know-how and could create prettier graphics, but conversely, that made it look too polished--they looked like graphics created in a program rather than organic parts of a natural environment."

"By the time we got to KFII, the game was much larger, and we agonized over the world design. The biggest struggle with King's Field II was not being able to capture the atmosphere of the first game. "What exactly is β€˜atmosphere’?", we asked ourselves. The first King's Field was very rough in terms of graphic quality, but I think it had more atmosphere as a game. By KFII we had more know-how and could create prettier graphics, but conversely, that made it look too polished--they looked like graphics created in a program rather than organic parts of a natural environment."

Maybe even intentional, hahah. By King's Field 2 the dev team was already talking about how the new visuals were too polished

shmuplations.com/kingsfield/

08.03.2026 00:56 β€” πŸ‘ 13    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

It looks like most Destiny 2 expansions still do not have credits btw, and they don't take correction unless someone has previously submitted the full set of credits. So nobody has credit for things like Beyond Light, Forsaken, etc.

(let alone the seasons)

07.03.2026 23:08 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This conversation made me realize that there is anothr game designer named "Max Nichols" and somebody at Mobygames gave me credit for a game they worked on. Whoops! Just sent in a correction for that one, lol

07.03.2026 23:06 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

You can, I’ve submitted images and links and stuff to my mobygames page. And I’ve also submitted credits of games I worked on.

07.03.2026 22:55 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

That makes a ton of sense, love it

07.03.2026 22:16 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

There is sooo much to unpack there, lol. From the patriarchalism to the colonialism to the hubris of it all. I was just a 21-year-old excited to get paid to make minigames.

But one lesson I did learn: huh, people really, REALLY like and think about their soap operas, and they are a serious medium

07.03.2026 22:16 β€” πŸ‘ 11    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

When I was in college I worked on a UN-funded football game that was attempting to combat violence against women in South Africa using the β€œSabido Methodology”. That method was developed by someone in mexico who used radio soap operas to try, essentially, to humanize women

07.03.2026 22:16 β€” πŸ‘ 9    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Anyways, soap operas really have a hell of a lot to teach anyone who wants to do episodic storytelling, IMO, and are probably badly under-represented in lists of places that game devs draw inspiration or lessons from.

07.03.2026 22:01 β€” πŸ‘ 13    πŸ” 2    πŸ’¬ 3    πŸ“Œ 1

(and there were external forces kinda making me mow at all, I was inclined to leave it alone otherwise)

And then my neighbor did my a "favor" by leafblowing the leaves her tree had dropped on my yard, which I had every intention of leaving there, lol

Can't escape it.

07.03.2026 21:59 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I lacked the bandwidth to mow my lawn last summer (or the greater bandwidth to replace with real native growth), so I hired a service. The contract had them coming every 2wk... for like, 2months longer than needed.

Drove me mad to have mowers on a lawn that hadn't grown since the last time

07.03.2026 21:58 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
An image with a collage of Yakuza, Trails, and All My Children timelines. 

The Yakuza one shows 11 games spread out over 200 years, with most clusted in the last 30 years. 

Trails shows 13 games taking place over just 7 years.

All My children has an image of a subset of the cast, with a too-small to read, but very complicated-looking timeline of "All my marriages, divorces, affairs, murders, and resurrections"

An image with a collage of Yakuza, Trails, and All My Children timelines. The Yakuza one shows 11 games spread out over 200 years, with most clusted in the last 30 years. Trails shows 13 games taking place over just 7 years. All My children has an image of a subset of the cast, with a too-small to read, but very complicated-looking timeline of "All my marriages, divorces, affairs, murders, and resurrections"

The Trails series shares a quality with the Yakuza series, which shares a quality with any long-running soap opera:

It's fun to see a recurring cast of characters AND places grow up over time while going through frequent interpersonal crises, design updates, and time jumps

07.03.2026 21:49 β€” πŸ‘ 24    πŸ” 1    πŸ’¬ 1    πŸ“Œ 0

Right, this literally still exists

Do... do conservatives all think that the fact that life got different as adults means that the whole NATION got worse around them?? Am I unlocking a core insight right now

07.03.2026 21:27 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Hari Seldon has used the mathematics of psychohistory to predict that the Techno-Pessimist philosophy will be the key to restoring the galactic empire a thousand years hence

07.03.2026 19:39 β€” πŸ‘ 12    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
A picture of C-3PO, the golden android from Star Wars.

A picture of C-3PO, the golden android from Star Wars.

Quick, activate the techno-pessimist! It will analyze all the worst-case scenarios β€” it’s the only way we’ll ever get through this asteroid blizzard alive!

07.03.2026 19:30 β€” πŸ‘ 12    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0