Tarek M. Ben Lechhab

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So RevenueCat felt like the perfect fit. I’m super honored and excited to now be part of this adventure.

After a month, I can say the talent density there is truly humbling. I already loved RevenueCat as a customer / dev, it really feels like a natural step in my career path.

It's already been a month, but I'm happy to announce that I've joined RevenueCat as a Developer Support Engineer!

When I went indie, I knew my next move had to be something different. And for a while, I’ve been meaning to explore the developer experience side.

It's so funny that the kind of writing that used to be disregarded as low quality is now the highest form of authenticity in this AI day and age.
Now, typos, grammar / syntax mistakes, and full small caps, they all feel more human than ever.

It's difficult at first sure, since we've been used to eating all day everyday, but once you get the hang of it, your life changes.

Sick people and kids sometimes stop eating or drastically reduce intake spontaneously, they listen to their bodies, perhaps we should too.

Fasting is really the simplest health superpower that doesn't require any supplements or complex methodology.

Scientifically, our bodies are optimized for phases of fasting and phases of feeding. (Insulin cycle)

A dozen hours of fasting triggers cetosis and autophagy.

Extend that to a couple of days and you begin to experience cellular regeneration, hightened energy, focus, and improved cognition.

A few personal thoughts on fasting and our relationship with food 🧵

Our ancestors fasted (often unwillingly), they didn't have multiple carb-fills meals per day.

Pretty much all spiritualities have some form of fasting or dietary restriction.

According to Mark Gurman, Apple is working on a 1.2 trillion (!) model, that will run severed on their own hardware (Private Cloud Compute), based on a partnership with Google to power the new Siri.

If it lands in Foundation Models too, it'll be a huge opportunity for developers!

Regardless of how much AI you embark on, software and software engineering are going through their most transformative era since they were invented.

This feels like a Renaissance.

There's never been a better time to be in this craft.

Wow huge news for developers. The App Store is now available and browsable as a website (all platforms and regions). No need to deal with store switchers and obscure tools.

I expect some new tools to appear that crawl / scrape those websites with actionable insights.

ASO++!

Visit SwiftSwiftApps.com to book your free consultation

After working successfully with more than 10 clients, I'm opening the doors of SwiftSwiftApps for the next cohort.

Still insanely cheap: A simple $999 flat-fee for a fully fledged iOS/macOS native app.

Still no hourly billing, no surprises, no hand holding.

Ship your MVP now before prices go up.

Sometimes it feels like I've burned bridges by being outspoken in using AI to code.

I have a decade and a half of xp building apps, I'm shipping like never before, but this is probably a red flag when I apply for jobs, hence the rejections.

But that's ok, I also want to find the right place.

When it comes to setups, yeah definitely. I still have a lot of gripes with RN, but I can only admit this part is impressive.

Working on a React Native / Expo project for a client. I'm more a native guy, but I'll admit combining AI-assisted engineering and Expo hot reload feels magical. You just type words and you see your vision come to life in real time. Quite impressive tbh,

I track my habits to ensure that I make progress everyday. Learn something, read something, do something, write something.

Even if there’s lot I wish I did more (like read), I try to focus on what I do achieve and stay optimistic.

What actually matters in AI coding: Understanding what to build. Translating needs into features. Knowing when code is good. Deploying and iterating. Tool choice is secondary.

LLMs are non-deterministic. The same prompt gives brilliant code today, questionable code tomorrow. Stop looking for the "perfect" AI tool. It doesn't exist. Pick a decent set of tools, learn to use it well, ship with it.

Book a free discovery call → swiftswiftapps.com

End users care about whether it works and solves their problems? Everything else is the way. AI can help us stay focused on what actually matters by handling the rest.

This is what makes the SwiftSwiftApps model so successful for my clients.

Book a free discovery call → swiftswiftapps.com

Being an Apple platforms expert + AI means I can ship apps for me and my clients at competitive cost that would've been impossible 2 years ago.

This is really empowering, both as an indie and as a freelancer.

Interested in building an app MVP for a $499 flat-rate? Book your free call below!

See more on SwiftSwiftApps.com

Third testimonial and mini case study is live on SwiftSwiftApps.

This time it's featuring none other than Lou Zell, maker of AIProxy. Thanks again for trusting me Lou, this project was super cool and I enjoyed working with you.

Book a free discovery call → swiftswiftapps.com

As an indie, being exposed to and working on many freelancing projects with SwiftSwiftApps really helps me stay grounded and avoid tunnel vision.

It helps in treating projects like cattle and not like pets as wisely said by Daniel Vassalo. (And certainly not like children)

Book a free discovery call → swiftswiftapps.com

My SwiftSwiftApps clients don't ask what tools I use. They care about being understood and actually making their app. Pick decent tools, commit to them, and focus on what matters: delivering value. Tool debates are luxury procrastination.

I still track Swift and iOS / macOS updates and changes. But I don't memorize implementation details anymore (especially with Swift Concurrency 😅). I can just focus on understanding capabilities, and let AI handle the syntax.