Setup

A 2025 Check-Up on the Health + Wellness Industry — Setup® In the last five years, the health and wellness industry has experienced a significant transformation, from personalized nutrition, to the rise of telehealth, to a growing emphasis on marketing transp...

The last 5 years has transformed the health + wellness sector significantly.

Our team interviewed marketers in this industry over the last few years from 2020 leading up to now.

Check out the latest trends:
setup.us/blog/a-2025-...

CMO Spotlight | Navin Sharma - Church's Texas Chicken — Setup® Setup CEO + Founder, Joe Koufman, sat down with Navin Sharma, Chief Marketing Officer at Church’s Texas Chicken, to talk about the importance of hard work, resilience, and why simply getting started i...

“Start working, build a plan, and stay at it—you’ll be amazed by what you can accomplish. The best way to do something is to start doing it.”
Navin Sharma | CMO | @churchschicken.bsky.social

Check out his thought leadership in the full interview below!
setup.us/blog/cmo-spo...

Brewed for Impact: How BLK & Bold Is Leading the Next Wave of Beverage Marketing — Setup® Today’s consumers want more than just a product–they want something to believe in. The rise of purpose-driven brands, founder visibility, AI-powered personalization (with boundaries), and culturally r...

BLK & Bold, a coffee brand built on community, culture + impact, is a leader in reshaping how beverage companies connect with audiences.

3 takeaways for marketers:
1. People want purpose
2. Ownership + authenticity will lead
3. Culture will continue to shape brand identity

setup.us/blog/brewed-...

The Agency Capability Showcase Recap - 10 Groundbreaking Case Studies in 90 Minutes — Setup® At Setup, we work with some of the finest marketing agencies across the nation–each with a unique set of capabilities. Our most recent virtual event gave our partners a platform to share an exclusive ...

Missed out on our Agency Capability Showcase + experiencing FOMO?

Check out the recap highlighting 10 incredible case studies of an array of industries presented by top agency experts!

setup.us/blog/the-age...

Purpose, Proof + Personalization | Keys to Marketing in the Beauty Industry — Setup® In a conversation with Nate Bigger, Founder + CEO of MONPURE and the leader behind the brand’s marketing strategy, we heard firsthand how the company is navigating the beauty landscape with authentici...

In beauty, great marketing goes deeper than flawless skin + glossy packaging.

That's why we spoke to Nate Bigger, the Founder + CEO of MONPURE about their approach:
✔️ Science behind the formula
✔️ Honest, emotional storytelling
✔️ Brands that stand for something

setup.us/blog/purpose...

5 Key Takeaways from the Agency Pitch Process — Setup® We’ve analyzed ten years of data to uncover the five biggest challenges agencies face when it comes to pitching, and how they can put their best foot forward to present themselves thoroughly and hones...

If you’re heading into a pitch soon, this blog breaks down 5 observations from clients — the good, the bad, and the stuff no one warns you about — and how to fix them to win the business.

Walk into your next pitch with clearer expectations and fewer surprises:
setup.us/blog/5-key-t...

CMO Spotlight | Joshua Sims Sr. - Noble Food and Pursuits — Setup® Setup CEO + Founder, Joe Koufman, spoke with Joshua Sims Sr, the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing.

“I don’t believe that anything is a challenge; I look at it as an opportunity.”

We were so delighted to talk with @joshuasimssr.bsky.social CMO of Noble Food and Pursuits, about his humanized approach to business + leadership in our latest #CMOSpotlight episode!

setup.us/blog/cmo-spo...

The Evolving Financial Industry | Balancing AI, Compliance + Creativity — Setup® The financial services industry has never been known for moving fast—but in 2025, the pressure is on. With artificial intelligence (AI) redefining customer engagement, fintech innovations raising cons...

In a regulated space like financial services, marketers are constantly navigating the tightrope between compliance + innovation.

Maureen Kelly, the Head of Brand + Content Marketing at Hiscox USA, shares her thoughts.

setup.us/blog/the-evo...

The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025 — Setup® With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape ...

The #FinancialIndustry isn’t what it was 5 years ago + it won’t be the same 5 years from now.

Between AI, fintech innovation + shifting consumer expectations, marketing leaders in financial services are rethinking how they engage, earn trust + stay ahead.

setup.us/blog/the-fut... #FintechStrategy

AI can supercharge your marketing, but can it replace your instincts?

We asked 3 standout marketing leaders how they’re really using AI—not just to automate, but to stay creative, connected + curious.

It’s not about using AI faster. It’s about using it better.

setup.us/blog/the-ris...

A New Era for Innovation | Navigating the High-Tech Landscape — Setup® Advancements in AI over the last few years have shifted customer expectations. With all of this power and access, however, comes more responsibility on marketers to lead with intention and care. Explo...

Are your marketing strategies keeping up with the pace of #innovation?

Whether you're leading a SaaS brand, fintech startup, or scaling an enterprise solution, this is the #hightech roadmap to smarter, more agile marketing.

setup.us/blog/a-new-e...

Why Chemistry Matters When Choosing a Marketing Agency — Setup® When it comes to picking an agency, chemistry between brands and agencies is often overlooked in the selection process, but it’s one of the biggest indicators of long-term success. Yes, you need a bus...

An agency-client relationship is 65% Chemistry and 35% Capability.

Don't believe us? After years of working as the #marketingmatchmaker, we know that Chemistry can make or break a partnership.

Learn how to pick the right choice the first time below!

setup.us/blog/why-che...

Women in Marketing: Leadership, Impact, and Breaking Barriers — Setup® At Setup, we’ve had the privilege of speaking with some of the most influential women in marketing over the years—leaders who are driving change and making an impact in their organizations and beyond....

This #WomensHistoryMonth, let’s celebrate the women shaping marketing’s future. Who has inspired you in your career? Share your stories or advice below!!

setup.us/blog/women-i...

Skills That Stick: How Professional Development Drives Success — Setup® Great marketers never stop learning—so how are you investing in your team’s growth? From leadership coaching to AI-driven innovation, this blog explores the most effective professional development str...

We attended #TEDxAtlanta + are so fortunate that our Founder + CEO, @gumboshowjoe.bsky.social, prioritizes professional development.

Here are takeaways from TEDx + ideas for leaders to lean into professional development to strengthen their companies as a whole.

setup.us/blog/profess...

Top 5 Growth Strategies for Agencies — Setup® The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; it’s about scaling effectively. With evolving Client demands, technological advancements, and increas...

Is Your Agency Ready to Scale Smarter in 2025?
Scaling isn’t just about adding Clients anymore, it’s about growing efficiently.

Key takeaways:
➡️Invest in B2B Clients
➡️Inbound marketing can bring in leads without breaking the bank
➡️Explore retention strategies

setup.us/blog/top-5-g...

#MarketersBreakfast - The Secret to Networking  — Setup® The Setup Marketer Speed Dating event is one of our personal favorite longstanding #MarketersBreakfast events  because of the ease and quality of the connections fostered. Established Atlanta Brands a...

We are still head over heels from a successful, connection-filled #MarketersBreakfast!🍽️

Guests left pleased with the "quality connections" + "good vibes," which is exactly what you can expect from a Setup event.

Check out the recap video and blog below💛

setup.us/blog/markete...

We want YOU to be our Valentine! 💛 Tomorrow (2/13) is our special "Speed Dating" #MarketersBreakfast event suited for Client-side marketing leaders and Setup partners.

Network like never before!

RSVP today: info.setup.us/setup-market...

Super Bowl LIX: 2025 Marketing Ad Champions + Fumbles — Setup® Super Bowl LIX wasn’t just about football—it was a masterclass in marketing. Each year, brands gamble big (to the tune of $8 million per 30-second ad) for a chance to capture the nation’s attention. W...

What we learned from #SuperBowlLIX? Not every ad or performance is for everyone.

We appreciated the ads that:
✅ Stayed true to their identity
✅ Told cohesive, clever stories
✅ Surprised and delighted audiences

Read more about the brands + what marketers can learn⬇️
setup.us/blog/super-b...

CMO Spotlight | Sergio Pérez - Emmy Squared — Setup® Setup CEO + Founder, Joe Koufman, spoke with Sergio Pérez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast. Sergio Pérez champio...

#CMOSpotlight: Inside the Mind Sergio Pérez, the CMO of Emmy Squared

📊 Think like a CFO
🤔 Curiosity is a superpower
🏪 Get out of the office
⚡ Move at the speed of the consumer
🔥 Underdogs win

setup.us/blog/cmo-spo...

#CMOInsights #MarketingLeadership #BrandBuilding #RestaurantMarketing

Overcome Challenges + Master Agency Growth in 2025 — Setup® As competition intensifies and Clients get more selective about what they want, Agencies must navigate hurdles that directly affect their ability to meet Client expectations and learn to adjust. Let’s...

💪 Agency leaders, let’s talk growth.

How do you scale without burning out your team or losing Clients?

With a combination of 50+ years of business development knowledge, Setup has the tools to make 2025 the year of sustainable Agency growth.

setup.us/blog/overcom...

🌹 We're sending all Client-side marketers in Atlanta a rose!

Join us 2/13 for our annual "Speed Dating" #MarketersBreakfast where you'll meet like-minded marketing leaders in a low-pressure, fun environment!

Don't believe us? Swipe to hear from other attendees 💘

info.setup.us/setup-market...

How to Choose the Right Marketing Agency in 2025 — Setup® Choosing the right marketing Agency in 2025 is about more than finding a vendor—it’s about building a partnership that can adapt to your needs, communicate effectively, and drive long-term results. St...

75% of Client-side marketers say the Agency selection process is time-consuming, and 77% find it overly complex. So, how do you make sure you’re choosing the right partner instead of just the most convenient one?

🔍 Find out how to make the best choice in 6 easy steps:

www.setup.us/blog/how-to-...

🌟 Attention Atlanta-Based Client-Side Marketers! 🌟

Looking to expand your network + make meaningful connections? Join us for the "Speed Dating" #MarketersBreakfast, our most popular networking event!

🔗 RSVP now for 2/13: info.setup.us/setup-market...

Join us at 8 AM on Thursday, February 13th to engage with several marketing leaders in a low-pressure, exciting environment. Create sparks all the while enjoying a delicious breakfast!

If you're a Client-side marketer located in ATL, RSVP today to reserve your spot!
info.setup.us/setup-market...

YouTube video by Setup Setup - the marketing matchmakers

In case you're curious who we are...we are Setup - marketing matchmakers! We connect marketing Brands + Agencies with the best people + resources to help them thrive! 💪

www.youtube.com/watch?v=HOVa...

❗ What type of work is getting noticed and needed by Clients, and what should Agencies prioritize?

In the 6th annual Setup Marketing Relationship Survey, we uncovered the kinds of work Clients are prioritizing for this next year. Check out the analysis below!⬇️

setup.us/blog/marketi...

The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail — Setup® In the 6th annual Setup Marketing Relationship Survey, we uncovered that 40% of Clients intended to switch Agencies in the next 6 months. Although this is significantly less from previous years, the s...

In the 6th annual Setup #MarketingRelationshipSurvey, we uncovered that 40% of Clients intended to switch Agencies in the next 6 months. Meaning: Clients desire more from their Agency partners.

What are those needs? How can Agencies and Clients work together to obtain them?
setup.us/blog/the-bre...