Forward Action

Graphic promoting a free Forward Action webinar with Amnesty International UK: “How to mobilise your next generation of supporters on social.” Scheduled for 9am, Wednesday 22 October. A phone screen shows Amnesty’s “Identity Check Challenge” game.

Want to reach your next generation of supporters online but don’t know where to start?

Join our free webinar for insights from our testing on TikTok with Amnesty International UK.

Practical tips, expert advice, and time to share ideas. 🚀

Register now: actions.forwardaction.uk/a/webinar-oc...

Christmas Come Early: How to prepare for a successful winter appeal in 2025 - Forward Action In our latest webinar, Christmas Comes Early, we shared practical advice to help charities prepare, including insights from our 2024 campaigns and six steps for getting started. Whether you're plannin...

Here's the blog with an overview of what we covered and answers to all your questions from the Q&A: forwardaction.uk/2025/07/chri...

YouTube video by Forward Action Forward Action Webinar - Christmas Come Early: How to prepare for a successful winter appeal in 2025

We've had lots of requests for the recording of last week's winter fundraising webinar - so here it is! Watch, share, ask questions, and get in touch if you want our support this winter: forwardaction.uk/contact/

www.youtube.com/watch?v=B3gt...

6. Plan your campaign moments

Hook emails and ad surges around moments like Giving Tuesday, Boxing Day and Jan 1-3

5. Optimise your donation journey

Aim for 20% conversion rate on page - don't push people away once you've persuaded them to click

4. Line up your influencer partners

Allow freedom for them to speak about your cause in a way that's authentic to them and their followers - and be open to paying for their content and time

3. Build your warm audience

A big and responsive email or social following list gives you a strong community to fundraise with - look to TikTok for new audiences and soft-opt in changes will help next year too

2. Secure a matched gift

Big Give or similar appeals really motivate people to give, so worth applying for

1. Define your proposition

This will make or break your fundraising success, don't rush it, or allow it to be weakened by committee.

Forward Action / Digital Mobilisation Agency Forward thinking digital that drives action. Cut through the noise with digital campaigns that demand attention and inspire action.

Our 6 steps to get winter fundraising ready are threaded below!

If you want to catch up on the full webinar, sign up to our emails or check the website next week for the video recording. forwardaction.uk

Winter fundraising trends for 2025:

📣 Influencers are critical, but authenticity wins
📺 Connected TV surging for non-profits in US - now UK?
🤑 Meta ads cost +16% in 2024, expected to continue up
🤖 AI search pushing paid search ads down the page

Sign up for more in your inbox forwardaction.uk

From our live winter fundraising webinar - top lessons from 2024:

🤝 Matched giving drove record results
✉️ Email still works - but it needs to be sharpened
☃️ Cold audiences are expensive and unpredictable
🎯 Specific, tangible propositions outperformed
⏰ Volume and timing beat creativity alone

We're excited to welcome you to our webinar tomorrow! It's not too late to sign up if you want to get ahead on your winter appeal 🎄

If you’re a fundraiser trying to figure out how to raise more this winter, or even just where to start, join us for our free webinar next Thursday.

We promise - no buzzwords. Just tactics that work, things we’re testing, and space to ask questions.

Sign up now via the link below👇

Book your free place for our next live webinar Christmas Come Early: How to prepare for a successful winter appeal in 2025

Winter 2025 is coming - and it’s shaping up to be a tough one for fundraisers. ❄️

Join our free webinar to get ahead with early planning, smart digital tactics, and creative ideas to make your winter appeal shine.

🎁 Register now: actions.forwardaction.uk/a/webinar-ju...

YouTube video by Forward Action Forward Action Webinar: Soft opt-ins: How to grow your list without losing trust

Missed our webinar on the soft opt-in changes? 🔍

Catch up now with our recording - it includes a Q+A of all your top questions: www.youtube.com/watch?v=HwCj...

Need support adapting your strategy? We’re here to help: hello@forwardaction.uk

Thanks to everyone who joined us to talk about soft opt-ins and the potential impact on your supporters! The webinar recording will hit your inbox soon - plus a blog post packed with tips and highlights 👀

Got thoughts or feedback on our webinars? Let us know ✅ docs.google.com/forms/d/e/1F...

Book your free place for our next live webinar Soft opt-ins: How to grow your list without losing trust

Big changes to data law could transform how UK charities grow their supporter base. 📣

Join our free webinar to explore how soft opt-ins for email, SMS and calls can boost engagement and fundraising — and how to do it right. 🚀

Register now: actions.forwardaction.uk/a/webinar-ju...

Text graphic listing the 5 biggest tech challenges facing UK charities in 2025: Fragmented systems Lack of skills and capacity Leadership support Underutilised data analytics Accessibility and inclusivity Each point includes a short description and a call to read the full tech report.

Tech challenges are holding progressive orgs back when speed is crucial. The good news? Our report, From Roadblocks to Results, offers exclusive insights and practical guidance to tackle the biggest tech hurdles of 2025.

👉 Read it now! bit.ly/3RC0mx9

Thanks everyone who joined us this morning! Keep an eye out in your inbox for your exclusive preview of our tech report.

Missed the webinar? No worries – there are tonnes of insights in the report, which will be widely available very soon…

Another question from our Q&A: what's the most important thing you can do for digital mobilisation in your org?

Dylan, Head of Technology says: getting buy-in from leadership and make sure there's someone to champion digital.

BONUS: Chat GPT can help you interpret data quickly.

A few questions on analytics are coming up on our tech webinar. Our team recommends:

🤖Making sure your data is in one place, eg: using a dashboard.

🤖Having a clear idea of what you want to measure and track from the outset of a campaign.

🤖Building a culture of looking at data as a team.

HAPPENING NOW: 65% of our webinar attendees have said that fragmented systems are the biggest tech issue facing their organisation.

Does this ring true for your non-profit? We'll discuss solutions later in the session – and our tech report will dive into more data when it's published too.

Book your free place for our next live webinar Charity tech and digital mobilisation: tackling our sector's biggest challenges

If you’re a campaigner or fundraiser, you won’t want to miss this. Join our webinar on the 24th April, where we’ll discuss the five big tech challenges holding charities back.

Last few spaces here:
actions.forwardaction.uk/a/webinar-ap...

Too many great causes are being held back by the wrong tech.

Join our FREE webinar for a first look at our new report. We'll dive into the biggest digital tech challenges facing charities – and how to tackle them.

Join us on 24 April, 9am 💻

actions.forwardaction.uk/a/webinar-ap...

Meta-morphosis: Adapting to Paid Social Changes and Future-Proofing Your Strategy - Forward Action Meta’s new restrictions on pixel and conversion API event data are shaking things up for non-profits – especially those focused on health, politics, race, sexuality, and personal hardship. Understanda...

Missed our webinar on Meta’s tracking changes? 🔍

Check out our blog post for a link to the full recording and a summary of all the key points, including answers to your questions.👇

Need extra support? Get in touch: hello@forwardaction.uk

Webinar Feedback Let us know your thoughts on our latest webinar: Meta-morphosis: How to keep up with changes in paid social and future-proof your results. Your feedback will help us plan for future webinars.

Thanks so much to those who joined the conversation on Meta’s tracking changes!

Look out for the webinar recording in your inboxes next week, and keep your eyes peeled for a blog post covering all the best bits.👀 Got any feedback on our webinars? We’re all ears.Take our survey today bit.ly/3F6lvMV

Book your free place for our next live webinar Meta-morphosis: How to keep up with changes in paid social and future-proof your results

It’s not too late to join us!⏳Meta’s tracking changes are shaking up digital campaigns - but there’s still time to get the tools you need to drive impact. Join our free webinar next Thursday 6th March at 9am to learn practical tips about how to future-proof your results.

Book your free place for our next live webinar Meta-morphosis: How to keep up with changes in paid social and future-proof your results

Meta’s tracking is changing, and ad costs are rising. Join our free webinar to learn how to adapt, optimize Meta ads, and build a broader, cost-effective digital strategy. Gain practical tools, share ideas, and grow supporter engagement. 🚀 Register now! actions.forwardaction.uk/a/webinar-ma...