Erika Zucker

Happy World Marketing Day! 🎉

Shout-out to our marketing team, Mark Yirrell and Erika Zucker, for our growth on social.

We are excited as they continue this journey with AvenueCX and cannot wait to see what new milestones they'll hit in 2025.

#WorldMarketingDay #MarketingTeam #DigitalMarketing

The key to better gaming CX? It’s in your data Gaming brands have so much data at their fingertips: you know what games your gamers like to play, how well they play compared with others, how long they spend in-game, their purchase histories and mo...

"Data has huge potential to improve #customerexperience (CX) – creating personalized interactions and journeys, proactively anticipating players' needs, and resolving issues quickly..."🎮

Learn how to utilize data to enhance your players' experience:
bit.ly/3S4taym

#gaming #gamewriting #cx #ux

Did you know that more people would rather clean a toilet than call #customersupport?

The main reasons are that most customers hate long waiting times, automated interactive telephone systems, & unhelpful representatives.

Watch the podcast here: bit.ly/4cGOGmi

#CustomerExperience #CustomerService

Let’s check out one of Canva’s newest features — Code for me!!

Try out the quiz here:
testwebsitez.my.canva.site/marketing-qu...

Tag someone who would be interested in learning more about this feature!

#CanvaTips #CanvaAI #CodeForMe #AI #ContentCreation #Coding #DigitalMarketing

We wanted to thank Jim Kalbach, Kevin Nichols, & all the viewers who watched last week's episode of "Let's Talk Personalization."

Learn more about the future of journey mapping in this episode below:
www.brighttalk.com/webcast/9273...

#Personalization #JourneyMapping #CustomerExperience #Content

Join me for the "Effective Storytelling in Personalization" episode from the "Let's Talk Personalization" webinar series with @alanjporter.bsky.social & Kevin Nichols:
www.brighttalk.com/webcast/9273...

#Storytelling #Personalization #DigitalMarketing #MarketingStrategy #ContentCreation #Content

Amazon is testing shopping, health assistants as it pushes deeper into generative AI With CEO Andy Jassy pushing employees to build AI apps across the company, Amazon is testing new shopping and health assistants.

Breaking news: Amazon is now testing shopping AI bots.

Learn more about these bots and Amazon's AI initiatives by reading the CNBC article by Annie Palmer below. 

www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc...

#Persolization #CustomerExperience #AI #Content #CX #Amazon

Kevin P Nichols, Executive Director of Experience at AvenueCX, will present at The Information Energy conference this year!

If you're attending, stop by and join Kevin virtually on Thursday, April 3rd, from 3:00 - 3:40 PM (CET)

Learn more here: www.informationenergy.org/program/deta...

#Content

I can't wait to attend the "Customer Journeys: 2025 and Beyond" episode from the "Let's Talk Personalization" webinar series with Jim Kalbach and Kevin Nichols.

#Personalization #JourneyMapping #BusinessStrategy #UserExperience #DigitalExperience #CustomerJourneyMaps
#Content
#Webinar
#UX
#CX

Salad fingers 2d animation.

#art #digitalart #animation #trend #adobe #2d

Before getting into marketing, I dreamed of getting into animation/ game design.

I decided to enroll in City Tech. I took a few courses, which allowed me to learn more about 2D and 3D animation.

What is a passion of yours?

#Animation #GameDesign #2DAnimation #3DAnimation #CreativeJourney #Art

During my time at New York City College of Technology. I decided to craft a board game for the class, which earned me a B-!

The game was called The Chimera Curse!

Let me know what you think of this game. Would you play it if I finished it?

#BoardGameDesign #Tabletop #Art #Game#BoardGame #Adobe

Only 37% of the audience in Kevin Nichols and Jennifer Hodroge's recent poll had undergone a content audit in the past year, while 50% did not.

Watch the webinar here
www.brighttalk.com/webcast/9273...

Should content audits be conducted regularly?

#Personalization #ContentAudit #ContentStrategy

When one casual click haunts you across the internet. 👟👻

#OnlinePrivacy #DigitalFootprint #SocialMediaAwareness #DataTracking #CalmDownAlgorithm #Ads #Persolization

Content Personalization: What It Is & How to Do It Content personalization involves using data to create and share content with highly specific audiences.

In this insightful SemRush article you will learn:

♦️ The definition of content personalization

♦️ How personalized content can be beneficial to your brand

♦️ How to achieve content personalization

Read the article here: www.semrush.com/blog/persona...

#ContentStrategy #Content #Perzonalization

YouTube video by Kevin P Nichols Content with a Soul with Gina Balarin

Content with a Soul with Gina Balarin
www.youtube.com/watch?v=lfyc...

Augmented Realities, Design Fiction and Content with Heather Snyder Quinn
www.youtube.com/watch?v=ynjB...

YouTube video by Kevin P Nichols BX Content: Unique Content for Business Experiences with Gabe Weiss

My favorite part of Gabe Weiss & Kevin Nichols's episode, "BX Content: Unique Content for Business Experiences," was learning about the importance of the business experience.

You can watch their episode below:
www.youtube.com/watch?v=m6jG...

#BusinessExperience #ContentMarketing #ContentCreation

Lots of good stuff in our December virtual event with Matt Herron, especially for folks figuring out how their content skills map to a content career.

Missed the talk? Here's the full video: www.youtube.com/watch?v=k0xI...

And don't forget our January event: www.meetup.com/content-stra...

How Tech Docs Teams Manage And Deliver Support Content Rescheduled from October 24, 2024 — Discover the latest technical documentation management and delivery trends that are setting new standards for customer support experiences. Kevin Nichols, Executive...

I look forward to attending the "How Tech Doc Teams Manage and Deliver Customer Support Content."

Join me this Thursday at 11:00 am EST by registering below:
www.brighttalk.com/webcast/9273...

#StructuredContent #CustomerExperience #Webinar #ContentStrategy #Content #TechnicalDocumentation #B2B

Looking forward to attending this free talk on January 15th.

#marketing #content #trends

Here's my wrap for 2024!

- Redesigned & launched my new website www.erikazucker.com

- I helped grow AvenueCX's (avenuecx.com) LinkedIn following to over 1K & helped launch their Instagram account

- Completed the Google Digital Marketing certificate from Coursera

#SocialMedia #Marketing #Spotify

Australia Bans Social Media for Under-16s With World-First Law Prime Minister Anthony Albanese said the law supported parents concerned by online harms to their children.

"Australia late Thursday became the first country to ban social media for those under the age of 16."
ow.ly/Q45c50Uiw1x

Do you believe these laws were necessary to provide a better CX to these parents by banning #socialmedia platforms for kids under 16?

#DigitalRegulation #CustomerExperience #CX

B2B Tech Docs Self-Service Support Content Survey 2024 We surveyed B2B Tech Docs teams on Self-Service Support Content: Here are our findings and our recommendations for most effective help content.

How Technical Documentation Teams Manage and Deliver Customer Support Content: A Report is out!

Sign up for the free #whitepaper below for the research provided by @scottabel.bsky.social Rebecca Schneider & Kevin Nichols.
ow.ly/QJsp50UgmEt

#SelfServiceContent #StructuredContent #ContentStrategy

Lowe’s bulks up loyalty benefits with personalized tools and advice The tool, which includes articles and videos on common repair tasks, is aimed at improving the post-purchase experience for DIY homeowners.

Lowe's Companies, Inc.'s just beefed up its loyalty reward program!⚡

Learn how Lowe's Digital Home Platform is providing a better customer experience to its MyLowe's Rewards members below:
www.customerexperiencedive.com/news/lowes-l...

#CustomerExperience #LoyaltyPrograms #Personalization

YouTube video by Kevin P Nichols Community Platforms and Content with Danielle Miller

🎙️ The latest episode of "All Things Content" is out now!

Danielle Miller joins host Kevin Nichols as they delve into the highly relevant topic of "Community Platforms and Content" below:
www.youtube.com/watch?v=A57m...

#GenerativeAI #UserEngagement #ContentStrategy #DigitalCommunity #Content

I graduated in 2021 with a bachelor's degree in Communication Design. I began my career journey in Social Media Marketing as a Marketing Intern for a few companies.

I am currently a Senior Social Media Specialist at AvenueCX.
#marketing #portfolio #socialmedia #Firstpost #Marketing