variable

Motion Tool · Variable - new ways of experiencing data | https://variable.io In partnership with Pentagram, we've built a living, interactive brand system for Hebbia—turning their rebrand into a dynamic motion identity.

Follow the link below to discover how implementing branding system in code can deliver bespoke yet consistent assets, saving time and money. variable.io/hebbia-motio...

What if brand was an algorithm?
Our latest case study is a motion design tool for
HebbiaAI developed for @pentagramdesign.bsky.social Building upon a stunning brand we've created a dynamic grid that moves, adapts and is intuitive to use.

Full case study of Spirit Plant - our biggest project to date - is finally live! 🖼️🌱🌷
Learn more about
- the installation concept
- tech behind the generative plants and simulation
- UI/UX design
- and more...
variable.io/expo-2025-sp...

Oh that was long time ago. Not sure we got COP 15 stamps ever. I remember the logo designs though. Fun times.

It's not every day that your generative art ends up on a stamp released by Polish Post. Great to see Spirit Plant out in the real world!

First WebGL / generative post stamp ever?

#spiritplant #Expo2025

Stunning photos of our artwork Spirit Plant in Poland Pavillion at Osaka Expo 25.

Congrats to the whole Variable team: @marcinignac.bsky.social (Art Direction and Generative Design), @dmnsgn.me (Technical Lead & Creative Development), Daim Yoon (UX and UI Design) and Molly May (Research and PM).

Another award for our work with JKR for Centersquare. Wooden D&AD pencil and a shortlist!

Another award🏆. Silver ADC Cube for Brand / Communication Design for our Centersquare collab with JKR. www.oneclub.org/awards/adcaw...

White vs Black background for Spirit Plant growth documentation videos?

#variablenature #Expo2025

Shaped by visitors selecting plant qualities such as Stability, Lightness, and Exploration, this living herbarium is a collective imagination—rooted in tradition and nurtured through innovation. #Expo2025 #PolandAtExpo

The Poland Pavilion at #Expo2025 is officially OPEN! 🇵🇱

We’re excited to share that Spirit Plant and Generations—two installations we brought to life, launched last week at Expo 2025 Osaka, Kansai! 🎉

We’re proud to have worked with such incredible teams! Full case study soon.

#GenerativeArt

🌱 Something is growing… 🌱

The first batch of our generative meadow has sprouted—though right now, it looks more like a field of sea urchins🪸 Next step? Bringing in colour, variety, and life.

Stay tuned—things are about to bloom. 🌸✨

Data at the center · Variable - new ways of experiencing data | https://variable.io Centersquare, a B2B provider of scalable and secure data centre services, sought to reimagine its brand identity with a bold focus on reliability, flexibility, and customer-centric solutions.

variable.io/centersquare...

Some examples below to see the tool transform their logo into bold, powerful visuals. Showcasing expertise and driving brand engagement.

Data fuels the world, but businesses face a challenge: turning vast amounts of information into meaningful, engaging stories.

For Centersquare, we created a generative data visualisation tool in partnership with JKR that transforms raw data into bold, dynamic visuals.

What if your data could do more than just inform?

At Variable, we believe data is more than numbers—it’s a canvas for storytelling.

Partnering with Invicomm, we reimagined cybersecurity data as a living, evolving digital landscape for Maintel.

Case study coming soon.

#Cybersecurity #DataArt

In partnership with Bendo AV specialists, we also tested projection setups for the 10m-wide generative garden—a monumental piece of our second installation. Seeing the pieces come together was truly inspiring!

These experiments guide how we’ll shape the look and feel of the final design. 🌿

We experimented with different screen thicknesses and levels of transparency to refine the visual experience of our installations for Expo 2025 Osaka, Kansai.

More transparency allows us to control how light spills across the space, creating a truly magical and immersive environment.

Seeing the space filled with light and the subtle beauty of Polish herbs projected onto these screens was a magical moment for the team. This marks another exciting milestone in the project, crafting an experience where art, technology, and heritage unite.

We recently visited Barcelona to test prototypes of plant designs using state-of-the-art transparent projection screens to bring our #Expo2025 installations to life.

Together with PAIH, GDYBY, and a team of curators and artists, we worked on art direction and the technical details.

Under the theme ‘Heritage that Drives the Future’, we’ve been co-creating two installations that frame the visitor journey through the Pavilion and showcase how Polish heritage inspires a sustainable future.

👉 Follow for more updates and creative insights as we prepare for the big reveal!

Kickstarting our Bluesky journey with Major Project Annoucement.

We’re excited to announce that we’re contributing to this year’s Expo, where our two generative art installations will go live in five months time at the Poland Pavilion in Osaka.

🚀 The countdown to Expo 2025 begins!

#Expo2025