Makenzie Collins

#crisis8 If I were on a campaign team for hurricane awareness, I would mainly measure success by the percentage of people who created or improved their hurricane safety plans. This would require a behavioral change, which is the most difficult change to achieve. @ssfrigerio.bsky.social

@ssfrigerio.bsky.social #crisis7 If I was working for Astronomer after the parodies were made, I would respond with humor after the apology was made. I think that after the CEO stepped down and the major part of the crisis was over, playing into the joke would be the best response to these posts.

@ssfrigerio.bsky.social #crisis6 This tweet from DiGiorno Pizza shows them using a hashtag that was being used as a way for survivors of domestic violence to share their stories, who became the unintended audience. The intended audience is DiGiorno's target audience, consumers, and pizza lovers.

#crisis5 @ssfrigerio.bsky.social Benoits' and Coombs' theories differ in many ways, while trying to reach the same overall goal. I believe that Coomb's Situational Crisis Communication Theory is more effective, as it provides a framework and predictions to how stakeholders will react to a crisis.

@ssfrigerio.bsky.social #crisis4 This post about the Texas floods utilizes a video showing cars submerged in the water, evoking emotions in viewers and emphasizing the severity of the situation. This tactic is highlighted in this weeks reading as a more effective way to address a crisis/disaster.

@ssfrigerio.bsky.social

This ad was intended to prevent people from texting and driving through fear. The add targets emotions of viewers by showing a girl in what looks like a morgue. This brings out a negative emotional response in viewers, likely creating a fear response to texting and driving. #crisis3

@ssfrigerio #Crisis2 #COM385

This type of graphic is often used online to warn people of digital danger such as scam websites and in other ways as well. The sign effectively warns viewers through its' bright colors and the symbol that many people know as danger in the middle.

@ssfrigerio #Crisis1 #COM385

As the new communications professional for this organization, I am choosing to use the Public Relations communication type with high-hazard and low-outrage because the audience is not entirely engaged yet due to the low outrage from the public but it is important to gain the audiences' attention.