James Brockbank

@liv-day.bsky.social

💸 SEO Black Friday News, Updates, & More - SEOFOMO, Dec 1st 2024

* and much more! Including SEO Jobs, events, free tools, SEO black friday deals...

By @celestelili.bsky.social , @garrettsussman.bsky.social , @brockbankjames.bsky.social , @sarataher.bsky.social , @freddiechatt.bsky.social , and more!

Check your email or take a look: seofomo.co/posts/seo-bl...

The new ‘Christmas Trees’ SectorWatch report from @sistrix.com is a masterclass in eCommerce SEO and how to outrank giants like Amazon.

And it’s one of our clients who takes the top spot for the highest visibility in the sector for ‘do’ terms (commercial) 🚀

👇

Absolutely, it’s so true.

Building a great reputation (which really covers a number of things) makes everything else easier.

Yes it might require time and resources up front, but mid to long-term the ROI of it can be huge.

Thanks Heather 😁

I was SO excited this morning to see our client Christmas Tree World topping @sistrix.com’s article on organic visibility for Christmas tree searches!

Four years of hard work paying off!

Learn from SEO data with SectorWatch This month's SectorWatch takes a closer look at brands and domains all about Christmas trees - especially artificial ones seem to be of interest for buyers. We analysed the relevant URLs and keywords ...

Want to chat on how we could drive similar levels of success for your business?

My DMs are open 🚀

Wanna read the full report?

👉 www.sistrix.com/blog/the-top...

👉 You need to cover the different ways people search for the products you sell with PLPs.

👉 A solid informational content strategy matters a lot if you're wanting to drive big growth as a niche specialist.

👉 You need to build your reputation and authority to compete.

But it's not just SEO; we've been working to build incredibly relevant and authoritative links and press coverage with digital PR.

This has all been anchored around building the brand's reputation.

What can we learn from this growth?

Not only is this project a masterclass in eCommerce SEO, it's a masterclass in getting faceted navigation right.

And it's all down to the hard work and strategic planning of @liv-day.bsky.social and the execution across the rest of the Digitaloft team working on it.

"The site helps search engines see these are relevant through a submenu in the ‘category’ filter, helping piece the structure together, and offering quick links for shoppers."

"The site repeats this formula for each of the ‘shop by’ types or styles where they have a deep enough product offering to segment the range by height."

"The site splits this directory into sections based on common ways to choose a Christmas tree. We have PLPs for just about every artificial Christmas tree you can think of."

"As we’ve seen this directory earns this footprint through a wide range of PLPs. Under the topic of artificial Christmas trees, Christmas Tree World has built targeted PLPs for all the different ways customers might want to shop – or search – for a Christmas tree."

"Even better, the directory ranks on page one for 51.1% of the biggest keywords they rank for, and you can see the success of the directory in recent months."

"However, it is their large section dedicated to artificial Christmas trees where they get the most visibility."

"The main page and directory rank for 5,853 keywords in the UK at the time of writing across 100 different URLs."

"The site has 27 pages in the top 200 most visible URLs for our ‘do’ keyword set, an impressive footprint. These are based on different Christmas tree types, such as /fibre-optic-christmas-trees."

Let's let the Sistrix report summarise it for us:

"They achieve this with a wide range of PLPs, many of which break down their offering in ways that match the mid-to-long tail queries we see in the sector."

If you want to own the eCommerce SERPs as a niche specialists retailer, invest the resources to earn rankings across the whole funnel; top, middle and bottom.

But what's been the key to success with this project?

👀

It’s not just commercial terms we’ve earned visibility for.

“Eight domains rank for both top-25 lists, with ecommerce sites with strong information content (such as guide or blog sections) doing well, such as B&Q, Christmas Tree World and Balsam Hill.”

This says it all:

“Despite Amazon’s success, Christmas Tree World is at the top of the tree, ranking for fewer keywords than Amazon but with top-tier visibility for the highest-value searches – specialisation can serve you very well.”

Our client has been here 4 years in a row.

The report goes on to reveal:

“While well-established ecommerce platforms are as usual highly competitive for transactional-intent ‘do’ keywords, niche specialist retailers with a focus on Christmas trees are competing with larger brands.”

Niche specialists can still win big.

For the fourth year in a row, our client enters December as the most visible retailer of Christmas trees across non-brand terms.

🤑

As the Sistrix report shows, the keyword “Christmas tree” gets over a million searches in November and December combined.

That’s one keyword.

The new ‘Christmas Trees’ SectorWatch report from @sistrix.com is a masterclass in eCommerce SEO and how to outrank giants like Amazon.

And it’s one of our clients who takes the top spot for the highest visibility in the sector for ‘do’ terms (commercial) 🚀

👇

Absolutely!

Let’s just say there’s a good lesson for lots of sites in acknowledging that lots of guides out there get things wrong.

I’d say 9 in 10 references to cannibalization get it wrong.

100%! I’ve been saying for years that most people misunderstand it.

It’s not as simple as having 2 pages ‘targeting the same keyword’.

Keyword cannibalization is an intent issue.

And thank you Jules!

Yeah? What was the hot take?

2025 looks exciting and the brand is on the up for the first time since 2021.

Looking to accelerate SEO success for your brand in 2025? Let's chat... my DMs are open.