Breastfeeding Advocacy Australia

Great information. Thanks for sharing.

This infographic aims to help implement the guidance specific to donations in the Operational Guidance for #IYCFE www.ennonline.net/sites/defaul...
(Note #USAID funding.)

#boycottnestle

Photo of a clay plaque with a rounded top that shows a woman breastfeeding a large baby or small toddler. She wears a skirt. The features on her face and that of the child are faded. She is in a standing position. There is no colour painted on the plaque that is visible, but there are a few minor cracks throughout.

"If an infant's body (has) a lukewarm temperature, his head has fever, he feeds at the breast and then drools a lot, his teeth are coming out. He may suffer for 14 or 20 days, but he will get well."

Teething described in a 3,000-year-old medical handbook from ancient Assyria and Babylonia.

🤨 Why isn’t breastfeeding treated like a public health priority?

Share your thoughts in the comments!

#ProtectPromoteNormalise
#breastfeedingmatters

UPF Ind wants your $$ UPF Ind does NOT support breastfeeding. Deceptive, insidious mktg to stop you🤱 #promote #support #normalise #KMC

🧵4/ Learn more: 🔗https://www.ennonline.net/resource/ife/operational-guidance-infant-feeding-emergencies-og-ife-version-30-oct-2017
#BreastfeedingIsFoodSecurity #InfantFeedingInEmergencies #BreastfeedingAdvocacy

🧵3/ Instead of formula donations:
✔️ Support breastfeeding mothers
✔️ Ensure safe & ethical formula use only when necessary
✔️ Advocate for skilled lactation support

Let’s protect babies in emergencies. Share this & spread awareness!

🧵2/ ✅ Breastfeeding is the safest option – even in crisis
✅ Mothers don’t ‘lose’ their milk due to stress – support helps
✅ Relactation is possible
#BreastfeedingIsFoodSecurity #InfantFeedingInEmergencies #BreastfeedingAdvocacy

🧵1/🚫 Infant Formula Donations in Emergencies = A Hidden Risk 🚫
People donate formula during disasters thinking it helps. It doesn’t. Without clean water, sterilisation & power, formula feeding increases deadly risks like infection, malnutrition, and dependency. #BreastfeedingIsFoodSecurity #IYCFE

Mothers don’t realise what they’re missing when they stop listening to their maternal gut & disconnect from their precious, innocent, vulnerable babies.
#normalise #protect #promote #KMC

10/10 Advocacy can feel like a long, hard road, but wins like this make it all worth it. Together, we’re protecting generations to come. 💜

#Breastfeeding #Advocacy #ProtectBreastfeeding

9/ 🙏🏽 Thank you to everyone who contributed!
Your weekly posts and examples make advocacy like this possible. This win is YOURS too! Keep sharing how marketing undermines the mother-baby dyad so we can continue pushing for change.

8/ We also call for an independent breastfeeding committee, free from conflicts of interest, to oversee and monitor industry practices effectively.

7/ What do we want next?
💪🏽 Australia needs a robust mandatory code to:
• Align with or surpass the WHO European model law.
• Cover marketing practices from pregnancy to 60 months.
• Include penalties for violations.
• Eliminate aggressive marketing practices.

6/ The Australian Government has finally accepted the need for stronger regulation. A mandatory code is essential to stop inappropriate marketing of infant formula and better align with international standards, like the WHO Code.

5/ The ACCC acknowledged that MAIF does not apply to retailers, and its signatories are still free to advertise toddler milk products. These gaps have made the MAIF Agreement ineffective at protecting breastfeeding rates and public health.

4/ • No restrictions on toddler milk advertising—a major loophole for cross-promotion of infant formula.
• Weak oversight of modern digital marketing practices and an ineffective complaints process.

3/ • Public detriment outweighs benefit: The ACCC found MAIF is not delivering enough public benefit to outweigh its weaknesses.
• It’s voluntary and self-regulated, which means little accountability.

2/ Why does this matter?
The MAIF Agreement has long been criticized as ineffective in protecting public health and breastfeeding rates. Here are the highlights of the ACCC’s decision:

📢 Thread: Big win for breastfeeding advocacy!

1/ The ACCC has denied the Infant Nutrition Council’s bid to continue the MAIF Agreement. In March 2024, the INC sought authorisation to renew the voluntary, self-regulated marketing framework. This week, the ACCC rightly denied their application. 💜

Formula industry tells mums 🤱 is overwhelming, painful, exhausting, lonely. Industry prioritises profit over well-being of mothers and babies. They don’t want mums to 🤱🤱Breastfeeding is powerful. #breastfeedingmatters #KMC #MNICU

“Australian parents are told not to buy the ultra-processed powdered milk products. But the government is helping fund a boom overseas.”
~Sydney Morning Herald

“They trust us as a nation to be doing things to help them, and yet here we are exploiting them.”
~Breastfeeding Advocacy Australia

Donate to Fight to protect mothers and babies breastfeeding journey!, organized by Breastfeeding Advocacy Australia Breastfeeding Advocacy Australia (BAA) is a group of passiona… Breastfeeding Advocacy Australia needs your support for Fight to protect mothers and babies breastfeeding journey!

4/ We’re 100% volunteer-run—please consider donating to help us continue this vital advocacy work: www.gofundme.com/f/fight-to-p...

🧵3/ A heartfelt thanks to Hazel Keedle PhD, Ged Kearney MP, Shine Birth, Ellen O’Keefe, and others for your incredible work. 💜

Donate to Fight to protect mothers and babies breastfeeding journey!, organized by Breastfeeding Advocacy Australia Breastfeeding Advocacy Australia (BAA) is a group of passiona… Breastfeeding Advocacy Australia needs your support for Fight to protect mothers and babies breastfeeding journey!

🧵2/ We also championed the role of Kangaroo Mother Care in Maternal-Newborn Intensive Care Units:
🌟 Reduces birth trauma & postnatal depression
🌟 Leads to healthier babies & successful breastfeeding
🌟 Empowers mothers to confidently care for their infants

🧵1/ Yesterday, BAA represented mothers at the Parliamentary Friends for Maternal Health forum in Canberra, highlighting the NSW Birth Trauma Report.

Speakers emphasized continuity of care as key to reducing the lifelong trauma many mothers experience from birth.

Erasure of ancestral knowledge has negatively impacted mothers and infants. The effects are still felt today.

🌿 A New Chapter for BAA 🌿

In 2025, we’re sharpening our focus to drive change while protecting, normalising, and supporting breastfeeding.

🎯Our goals:

1️⃣ Full implementation of the Code
2️⃣ M-NICUs as standard care
3️⃣ Standardised health worker education

#StrategicGoals2025

Danone’s use of midwives to give branded infant feeding advice in supermarket sparks anger Campaigners for impartial nutritional advice are dismayed at a service that seems to be adopting marketing tactics dubbed scandalous 50 years ago. Rebecca Coombes reports The UK supermarket giant Tes...

Delighted our support to expose issues with this pilot have lead to its discontinuation. UK laws need upgrading in line with #BMSCode to protect the health of all infants however they are fed #EndExploitativeMarketing #NutSky 🛟
@gwynnemp.bsky.social
@skinnock.bsky.social
www.bmj.com/content/388/...