Rosana Pinheiro-Machado

Happy and honored to give the closing keynote at #elad25.

Very honoured to have delivered the keynote address at the Anthropology Association of the Philippines meeting. I missed my flight to Manila due to the typhoon, but thankfully Zoom did a great job today! 😊

Many thanks to the organisers for the kind invitation.

Thanks to everyone who joined us for the launch of New Consumers in the Global South at UCD, a thoughtful discussion with the authors on class, consumption, and everyday life across the Global South. @erc.europa.eu @ucddublin.bsky.social @pinheiromachado.bsky.social @marinafrid.bsky.social

Tomorrow!

📚 Book Launch at UCD!
Join us on Nov 4, 3:30 PM (Newman D101) for New Consumers in the Global South — exploring class & consumption beyond “poor” and “middle class.”
Featuring authors Pertierra, @pinheiromachado.bsky.social Pinheiro-Machado & Saloma-Akpedonu 🍷 @ucddublin.bsky.social @erc.europa.eu

Ótima conversa com o querido e brilhante @atila.bsky.social

Marketing digital, precariedade, influencers e extrema direita 🤯

youtu.be/YVlZodTd2r0

YouTube video by Atila Iamarino Por que o brasileiro adora um coach - PODCAST Não Ficção

Hoje foi dia de compartilhar a conversa com a @pinheiromachado.bsky.social sobre precarização do trabalho e como a prestação de serviço foi em massa pro Instagram, onde tudo vira marketing digital (e curso) e coaches dominam os sonhos.

Thanks for the tip. Like me, she relies on the notion of self-worth so I got very curious and interested— will get my copy :)

Viva!!!!

Wonderful days in Southampton

To close the year, we hosted our first CPE Workshop 🎉
15+ scholars from across the UK & Europe joined us for an inspiring day—capped off with a keynote by Rosana Pinheiro-Machado! @pinheiromachado.bsky.social

Anti-Trump Bump Rekindles Support for Brazil’s President

I spoke with The New York Times about Trump’s unpopular measures against Brazil and their impact on popularity. My quote says it does not impact Bolsonaro’s base, but I also believe this is a great opportunity for government to start mobilizing its base for 2026.

www.nytimes.com/2025/07/17/w...

New paper in the Journal of Anthropological Research!

The Ambiguous Revolts: Precarity and Insurgence in the 21st Century; with @ineves.bsky.social

Free version here: works.hcommons.org/records/r3jd...

This is fantastic. Over the past year, @deeplab.bsky.social has hosted dozens of visiting students from Brazil, who have enjoyed free access to the already exceptional sports hall. We hope this gratuity continues as the sports facilities expand.

🚨 | Raiva, sonhos e insubordinação: como a extrema direita e as mídias digitais mobilizam a nova classe trabalhadora das plataformas

Super feliz com a nova publicação — um ensaio estilo memorial em inglês e português, na Horizontes Antropológicos

Espero que gostem ❤️

www.scielo.br/j/ha/a/yPt3D...

Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote

Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg ❤️

Great to see @kkcheuk.bsky.social again! A room full of excellent scholars

Can’t wait to continue the conversation!

Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote

Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg is pushing

Great to see @kkcheuk.bsky.social again! A room full of excellent early career researchers.

❤️❤️❤️❤️❤️❤️❤️

Somebody pinch me cause I am in the same photo as @pinheiromachado.bsky.social ! What an honour to have welcomed you at Southampton - come back soon!

The first CPE workshop, "Doing Ethnography in Political Contexts or Doing Politics via Ethnography?" happened yesterday, with the presence and keynote lecture of Prof Rosana @pinheiromachado.bsky.social - we thank her and all attendees,l & discussants and look forward to our next one!

If you are in Southampton, join me for my public keynote and an engaging workshop on ethnography and political studies next Wednesday, hosted by the @polethnography.bsky.social
alongside extraordinary colleagues.

🍒 The cherry on top? Our keynote speaker, @pinheiromachado.bsky.social, will share fresh insights from her global work at @deeplab.bsky.social , exploring how digital entrepreneurship and precarity shape far-right mobilization.

The CPE is delighted to welcome prof Rosana @pinheiromachado.bsky.social to @unisouthampton.bsky.social for our workshop next week for a keynote lecture entitled: Rage, Dreams and Insubordination: How the Far Right and Social Media Mobilize the Working Class. If you are around, please pop by!

📣 Public keynote by @pinheiromachado.bsky.social, @ucddublin.bsky.social
From streets to screen: The Digital Disembedding of Informal Economies and the Road to Fascism in Brazil
📍 @ucc.ie + online
🗓️ 27 June
Organised by the European Network for #DigitalAnthropology (ENDA)
🔗 buff.ly/jMCAfOZ

On my way to beautiful Cork to see my anthropologist fellows and deliver this keynote ❤️

I’m so thrilled to be delivering the keynote at this event on such an important theme: ethnography and politics! I can’t wait to be surrounded by fellow ethnographers again. If you’re in the area, my keynote is open to the public—hope to see you there! Thanks @polethnography.bsky.social

Next week, I will head to Cork to meet an amazing group of anthropologists and give a keynote in this workshop organised by the ENDA and Cyber Social Research
Very honoured by the invitation!
Come along if you are in the region

The mass party is dead, right?

Not so fast.

Our new book, "Populist Radical Right Parties in Action" explores the puzzle of why several of Europe's most prominent populist radical right parties are successfully reviving this "outdated" model.

The book is completely Open Access 👇

Looking forward to our @deeplab.bsky.social deep thoughts seminar series! If you are in Dublin, come along! If not, join us on zoom. Details below