Rosana Pinheiro-Machado's Avatar

Rosana Pinheiro-Machado

@pinheiromachado.bsky.social

Professor of Global Studies, UCD 🇮🇪 | Director DeepLab labdeep.com | PI #WorkPoliticsBIP - ERC Consolidator Grantee | Far-right, digital economy, precarity | Global ethnographer 🇧🇷🇮🇳🇵🇭🇨🇳

17,356 Followers  |  233 Following  |  190 Posts  |  Joined: 12.09.2024  |  2.0693

Latest posts by pinheiromachado.bsky.social on Bluesky

Post image

Ótima conversa com o querido e brilhante @atila.bsky.social

Marketing digital, precariedade, influencers e extrema direita 🤯

youtu.be/YVlZodTd2r0

19.09.2025 18:01 — 👍 21    🔁 0    💬 0    📌 0
Por que o brasileiro adora um coach - PODCAST Não Ficção
YouTube video by Atila Iamarino Por que o brasileiro adora um coach - PODCAST Não Ficção

Hoje foi dia de compartilhar a conversa com a @pinheiromachado.bsky.social sobre precarização do trabalho e como a prestação de serviço foi em massa pro Instagram, onde tudo vira marketing digital (e curso) e coaches dominam os sonhos.

19.09.2025 17:18 — 👍 82    🔁 9    💬 1    📌 0

Thanks for the tip. Like me, she relies on the notion of self-worth so I got very curious and interested— will get my copy :)

29.07.2025 19:02 — 👍 3    🔁 0    💬 0    📌 0

Viva!!!!

24.07.2025 13:15 — 👍 7    🔁 0    💬 0    📌 0

Wonderful days in Southampton

19.07.2025 10:03 — 👍 1    🔁 0    💬 0    📌 0

To close the year, we hosted our first CPE Workshop 🎉
15+ scholars from across the UK & Europe joined us for an inspiring day—capped off with a keynote by Rosana Pinheiro-Machado! @pinheiromachado.bsky.social

18.07.2025 13:22 — 👍 4    🔁 1    💬 2    📌 0
Preview
Anti-Trump Bump Rekindles Support for Brazil’s President

I spoke with The New York Times about Trump’s unpopular measures against Brazil and their impact on popularity. My quote says it does not impact Bolsonaro’s base, but I also believe this is a great opportunity for government to start mobilizing its base for 2026.

www.nytimes.com/2025/07/17/w...

17.07.2025 15:17 — 👍 46    🔁 12    💬 0    📌 0
Post image

New paper in the Journal of Anthropological Research!

The Ambiguous Revolts: Precarity and Insurgence in the 21st Century; with @ineves.bsky.social

Free version here: works.hcommons.org/records/r3jd...

14.07.2025 21:27 — 👍 23    🔁 0    💬 1    📌 0

This is fantastic. Over the past year, @deeplab.bsky.social has hosted dozens of visiting students from Brazil, who have enjoyed free access to the already exceptional sports hall. We hope this gratuity continues as the sports facilities expand.

09.07.2025 15:12 — 👍 5    🔁 1    💬 0    📌 0
Post image Post image

🚨 | Raiva, sonhos e insubordinação: como a extrema direita e as mídias digitais mobilizam a nova classe trabalhadora das plataformas

Super feliz com a nova publicação — um ensaio estilo memorial em inglês e português, na Horizontes Antropológicos

Espero que gostem ❤️

www.scielo.br/j/ha/a/yPt3D...

04.07.2025 19:40 — 👍 45    🔁 10    💬 0    📌 1
Post image Post image Post image Post image

Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote

Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg ❤️

Great to see @kkcheuk.bsky.social again! A room full of excellent scholars

Can’t wait to continue the conversation!

03.07.2025 13:02 — 👍 14    🔁 3    💬 1    📌 0
Post image Post image Post image Post image

Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote

Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg is pushing

Great to see @kkcheuk.bsky.social again! A room full of excellent early career researchers.

03.07.2025 13:00 — 👍 8    🔁 2    💬 1    📌 0

❤️❤️❤️❤️❤️❤️❤️

03.07.2025 12:37 — 👍 0    🔁 0    💬 0    📌 0

Somebody pinch me cause I am in the same photo as @pinheiromachado.bsky.social ! What an honour to have welcomed you at Southampton - come back soon!

03.07.2025 11:23 — 👍 7    🔁 1    💬 1    📌 0
Post image Post image Post image Post image

The first CPE workshop, "Doing Ethnography in Political Contexts or Doing Politics via Ethnography?" happened yesterday, with the presence and keynote lecture of Prof Rosana @pinheiromachado.bsky.social - we thank her and all attendees,l & discussants and look forward to our next one!

03.07.2025 11:21 — 👍 6    🔁 1    💬 0    📌 2
Post image

If you are in Southampton, join me for my public keynote and an engaging workshop on ethnography and political studies next Wednesday, hosted by the @polethnography.bsky.social
alongside extraordinary colleagues.

30.06.2025 15:39 — 👍 13    🔁 2    💬 0    📌 1

🍒 The cherry on top? Our keynote speaker, @pinheiromachado.bsky.social, will share fresh insights from her global work at @deeplab.bsky.social , exploring how digital entrepreneurship and precarity shape far-right mobilization.

24.06.2025 14:51 — 👍 3    🔁 1    💬 0    📌 0
Post image

The CPE is delighted to welcome prof Rosana @pinheiromachado.bsky.social to @unisouthampton.bsky.social for our workshop next week for a keynote lecture entitled: Rage, Dreams and Insubordination: How the Far Right and Social Media Mobilize the Working Class. If you are around, please pop by!

24.06.2025 14:40 — 👍 22    🔁 6    💬 1    📌 4
Post image

📣 Public keynote by @pinheiromachado.bsky.social, @ucddublin.bsky.social
From streets to screen: The Digital Disembedding of Informal Economies and the Road to Fascism in Brazil
📍 @ucc.ie + online
🗓️ 27 June
Organised by the European Network for #DigitalAnthropology (ENDA)
🔗 buff.ly/jMCAfOZ

23.06.2025 15:28 — 👍 6    🔁 2    💬 0    📌 1

On my way to beautiful Cork to see my anthropologist fellows and deliver this keynote ❤️

24.06.2025 14:52 — 👍 11    🔁 2    💬 0    📌 0

I’m so thrilled to be delivering the keynote at this event on such an important theme: ethnography and politics! I can’t wait to be surrounded by fellow ethnographers again. If you’re in the area, my keynote is open to the public—hope to see you there! Thanks @polethnography.bsky.social

24.06.2025 14:50 — 👍 9    🔁 1    💬 0    📌 0
19.06.2025 17:09 — 👍 11    🔁 1    💬 0    📌 0
Post image

Next week, I will head to Cork to meet an amazing group of anthropologists and give a keynote in this workshop organised by the ENDA and Cyber Social Research
Very honoured by the invitation!
Come along if you are in the region

18.06.2025 17:55 — 👍 11    🔁 1    💬 0    📌 0

The mass party is dead, right?

Not so fast.

Our new book, "Populist Radical Right Parties in Action" explores the puzzle of why several of Europe's most prominent populist radical right parties are successfully reviving this "outdated" model.

The book is completely Open Access 👇

17.06.2025 12:09 — 👍 11    🔁 4    💬 0    📌 0
Post image Post image Post image

Looking forward to our @deeplab.bsky.social deep thoughts seminar series! If you are in Dublin, come along! If not, join us on zoom. Details below

17.06.2025 13:10 — 👍 1    🔁 1    💬 0    📌 0
Post image

“The CLT worker can’t catch a break!”
New DeepLab takeaway unpacks memes, labour precarity & the digital hustle dream. Read here labdeep.com/takeaways/
Image source - © Brenda Rocha Blossom via Canva.com #DigitalLabour #CLT #DeepLab @erc.europa.eu @ucddublin.bsky.social @jessicamatheus.bsky.social

19.05.2025 15:51 — 👍 17    🔁 4    💬 0    📌 1

Isto pode ajudar a perceber o que se passou em Portugal, onde o partido xenófobo e racista tem forte apoio da diáspora brasileira, onde estão presente radicias bolsonaristas.

Análise da @pinheiromachado.bsky.social

25.05.2025 11:03 — 👍 29    🔁 7    💬 0    📌 1

Sigam o @deeplab.bsky.social para saber mais

25.05.2025 05:41 — 👍 14    🔁 0    💬 0    📌 0
Preview
'Se tudo der errado, viro CLT': o que está por trás da aversão dos jovens ao trabalho com carteira assinada Crianças e adolescentes associam modelo a rotina dura, com ônibus lotado e bronca de chefe, enquanto influenciadores aproveitam para vender ideia de sucesso fácil na internet.

Falei longamente com o G1 sobre o fenômeno da rejeição de jovens à CLT. Matéria extensa que capturou as nuances e contradições desse processo. Meus comentários têm relação com as pesquisas com Lúcia Scalco (mais de 20 anos!) e recentemente com a postdoc Jessica Matheus.

g1.globo.com/google/amp/t...

25.05.2025 05:40 — 👍 84    🔁 24    💬 3    📌 1
Preview
O que está por trás da aversão dos jovens à CLT Crianças e adolescentes associam a rotina dura, com ônibus lotado e bronca de chefe, enquanto influenciadores vendem a ideia de sucesso fácil na internet.

Compartilhando sentimento de orgulho, acabei de ver essa reportagem e nela tem a contribuição da minha colega de doutorado, @jessicamatheus.bsky.social ela é sensacional. Bom ter a @pinheiromachado.bsky.social levando esse debate pra mídia como o g1. Parabéns!
g1.globo.com/trabalho-e-c...

24.05.2025 22:26 — 👍 9    🔁 2    💬 0    📌 0

@pinheiromachado is following 19 prominent accounts