Ótima conversa com o querido e brilhante @atila.bsky.social
Marketing digital, precariedade, influencers e extrema direita 🤯
youtu.be/YVlZodTd2r0
@pinheiromachado.bsky.social
Professor of Global Studies, UCD 🇮🇪 | Director DeepLab labdeep.com | PI #WorkPoliticsBIP - ERC Consolidator Grantee | Far-right, digital economy, precarity | Global ethnographer 🇧🇷🇮🇳🇵🇭🇨🇳
Ótima conversa com o querido e brilhante @atila.bsky.social
Marketing digital, precariedade, influencers e extrema direita 🤯
youtu.be/YVlZodTd2r0
Hoje foi dia de compartilhar a conversa com a @pinheiromachado.bsky.social sobre precarização do trabalho e como a prestação de serviço foi em massa pro Instagram, onde tudo vira marketing digital (e curso) e coaches dominam os sonhos.
19.09.2025 17:18 — 👍 82 🔁 9 💬 1 📌 0Thanks for the tip. Like me, she relies on the notion of self-worth so I got very curious and interested— will get my copy :)
29.07.2025 19:02 — 👍 3 🔁 0 💬 0 📌 0Viva!!!!
24.07.2025 13:15 — 👍 7 🔁 0 💬 0 📌 0Wonderful days in Southampton
19.07.2025 10:03 — 👍 1 🔁 0 💬 0 📌 0To close the year, we hosted our first CPE Workshop 🎉
15+ scholars from across the UK & Europe joined us for an inspiring day—capped off with a keynote by Rosana Pinheiro-Machado! @pinheiromachado.bsky.social
I spoke with The New York Times about Trump’s unpopular measures against Brazil and their impact on popularity. My quote says it does not impact Bolsonaro’s base, but I also believe this is a great opportunity for government to start mobilizing its base for 2026.
www.nytimes.com/2025/07/17/w...
New paper in the Journal of Anthropological Research!
The Ambiguous Revolts: Precarity and Insurgence in the 21st Century; with @ineves.bsky.social
Free version here: works.hcommons.org/records/r3jd...
This is fantastic. Over the past year, @deeplab.bsky.social has hosted dozens of visiting students from Brazil, who have enjoyed free access to the already exceptional sports hall. We hope this gratuity continues as the sports facilities expand.
09.07.2025 15:12 — 👍 5 🔁 1 💬 0 📌 0🚨 | Raiva, sonhos e insubordinação: como a extrema direita e as mídias digitais mobilizam a nova classe trabalhadora das plataformas
Super feliz com a nova publicação — um ensaio estilo memorial em inglês e português, na Horizontes Antropológicos
Espero que gostem ❤️
www.scielo.br/j/ha/a/yPt3D...
Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote
Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg ❤️
Great to see @kkcheuk.bsky.social again! A room full of excellent scholars
Can’t wait to continue the conversation!
Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote
Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg is pushing
Great to see @kkcheuk.bsky.social again! A room full of excellent early career researchers.
❤️❤️❤️❤️❤️❤️❤️
03.07.2025 12:37 — 👍 0 🔁 0 💬 0 📌 0Somebody pinch me cause I am in the same photo as @pinheiromachado.bsky.social ! What an honour to have welcomed you at Southampton - come back soon!
03.07.2025 11:23 — 👍 7 🔁 1 💬 1 📌 0The first CPE workshop, "Doing Ethnography in Political Contexts or Doing Politics via Ethnography?" happened yesterday, with the presence and keynote lecture of Prof Rosana @pinheiromachado.bsky.social - we thank her and all attendees,l & discussants and look forward to our next one!
03.07.2025 11:21 — 👍 6 🔁 1 💬 0 📌 2If you are in Southampton, join me for my public keynote and an engaging workshop on ethnography and political studies next Wednesday, hosted by the @polethnography.bsky.social
alongside extraordinary colleagues.
🍒 The cherry on top? Our keynote speaker, @pinheiromachado.bsky.social, will share fresh insights from her global work at @deeplab.bsky.social , exploring how digital entrepreneurship and precarity shape far-right mobilization.
24.06.2025 14:51 — 👍 3 🔁 1 💬 0 📌 0The CPE is delighted to welcome prof Rosana @pinheiromachado.bsky.social to @unisouthampton.bsky.social for our workshop next week for a keynote lecture entitled: Rage, Dreams and Insubordination: How the Far Right and Social Media Mobilize the Working Class. If you are around, please pop by!
24.06.2025 14:40 — 👍 22 🔁 6 💬 1 📌 4📣 Public keynote by @pinheiromachado.bsky.social, @ucddublin.bsky.social
From streets to screen: The Digital Disembedding of Informal Economies and the Road to Fascism in Brazil
📍 @ucc.ie + online
🗓️ 27 June
Organised by the European Network for #DigitalAnthropology (ENDA)
🔗 buff.ly/jMCAfOZ
On my way to beautiful Cork to see my anthropologist fellows and deliver this keynote ❤️
24.06.2025 14:52 — 👍 11 🔁 2 💬 0 📌 0I’m so thrilled to be delivering the keynote at this event on such an important theme: ethnography and politics! I can’t wait to be surrounded by fellow ethnographers again. If you’re in the area, my keynote is open to the public—hope to see you there! Thanks @polethnography.bsky.social
24.06.2025 14:50 — 👍 9 🔁 1 💬 0 📌 0Next week, I will head to Cork to meet an amazing group of anthropologists and give a keynote in this workshop organised by the ENDA and Cyber Social Research
Very honoured by the invitation!
Come along if you are in the region
The mass party is dead, right?
Not so fast.
Our new book, "Populist Radical Right Parties in Action" explores the puzzle of why several of Europe's most prominent populist radical right parties are successfully reviving this "outdated" model.
The book is completely Open Access 👇
Looking forward to our @deeplab.bsky.social deep thoughts seminar series! If you are in Dublin, come along! If not, join us on zoom. Details below
17.06.2025 13:10 — 👍 1 🔁 1 💬 0 📌 0“The CLT worker can’t catch a break!”
New DeepLab takeaway unpacks memes, labour precarity & the digital hustle dream. Read here labdeep.com/takeaways/
Image source - © Brenda Rocha Blossom via Canva.com #DigitalLabour #CLT #DeepLab @erc.europa.eu @ucddublin.bsky.social @jessicamatheus.bsky.social
Isto pode ajudar a perceber o que se passou em Portugal, onde o partido xenófobo e racista tem forte apoio da diáspora brasileira, onde estão presente radicias bolsonaristas.
Análise da @pinheiromachado.bsky.social
Sigam o @deeplab.bsky.social para saber mais
25.05.2025 05:41 — 👍 14 🔁 0 💬 0 📌 0Falei longamente com o G1 sobre o fenômeno da rejeição de jovens à CLT. Matéria extensa que capturou as nuances e contradições desse processo. Meus comentários têm relação com as pesquisas com Lúcia Scalco (mais de 20 anos!) e recentemente com a postdoc Jessica Matheus.
g1.globo.com/google/amp/t...
Compartilhando sentimento de orgulho, acabei de ver essa reportagem e nela tem a contribuição da minha colega de doutorado, @jessicamatheus.bsky.social ela é sensacional. Bom ter a @pinheiromachado.bsky.social levando esse debate pra mídia como o g1. Parabéns!
g1.globo.com/trabalho-e-c...