Lucy O’Brien

My multi million-pound business started with some posts on TikTok Aimee Smale, the founder of Odd Muse, now has stores in London and New York — and a £22.5 million turnover

In my debut piece for The Sunday Times, I interviewed TikTok’s fave Gen Z founder Aimee Smale, the mastermind behind multi-million pound fashion brand Odd Muse.

Take a read! @thetimes.com

www.thetimes.com/business-mon...

09.02.2025 14:03 — 👍 2    🔁 2    💬 0    📌 0

🗞️ More and more Times and Sunday Times journalists and staff are joining BlueSky.

We’ll be updating this starter kit as they do so, you should give them a follow

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21.10.2024 13:55 — 👍 461    🔁 152    💬 45    📌 28

well, hello

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