Chris @ the Real Bread Campaign

Fermented wheat flour is a preservative confirms trade body | Sustain FoB states it is used to inhibit mould and extend shelf life.

Fermented wheat flour is a preservative confirms trade body: Federation of Bakers states it is used to inhibit mould and extend shelf life. www.sustainweb.org/news/oct25-f... #RealBreadCampaign

The future of bread: Minister of State responds | Sustain Little assurance from the latest incumbent at Defra.

The future of bread: Minister of State responds: www.sustainweb.org/news/oct25-future-of-bread-defra-minister-of-state-responds/ #bread #RealBreadCampaign

True Loaf magazine issue 64 out now | Sustain Dive into the October to December 2025 edition of the Real Bread Campaign supporters' magazine.

The new issue of True Loaf, the Real Bread Campaign supporters' magazine, is out now! www.sustainweb.org/news/oct25-t... #RealBread #RealBreadCampaign

Trading standards force M&S to review labels | Sustain Real Bread Campaign complaint leads to consumer protection intervention.

Trading standards force M&S to review labels: Real Bread Campaign complaint leads to consumer protection intervention www.sustainweb.org/news/oct25-trading-standards-force-marks-and-spencer-m-and-s-to-review-labels #RealBreadCampaign

Where are The Bread Police? | Real Bread Campaign Who will protect us from questionable practices and promises, asks Chris Young

Where are The Bread Police? Who will protect us from questionable practices and promises? www.sustainweb.org/blogs/sep25-where-are-the-bread-police

🎤 Meet the speakers for our Recipe for Change panel at #LabourPartyConference!

We’re asking:
“How can making food healthier help drive the shift to prevention?”

Join us: Mon 29 Sept | 16:00–16:45 | ECL, Exhibition Event Hub, ACC Liverpool

#RecipeForChange #LPC25

Where to buy sourdough this September | Sustain Check, look and ask.

Where to buy genuine #sourdough bread this #SourdoughSeptember www.sustainweb.org/news/sep25-w... #RealBread #RealBreadCampaign #breadweek

Dirty secret behind factory loaf clean labels? | Sustain Millions of supermarket loaves might hide a preservative in plain sight.

Dirty secret behind factory loaf 'clean labels'? Millions of supermarket loaves might hide a preservative in plain sight. www.sustainweb.org/news/sep25-fermented-wheat-flour-dirty-secret-behind-factory-loaf-clean-labels #bread #ultraprocessedfood #SourdoughSeptember #RealBreadCampaign

Follow the Carrot: How can more free school meals boost British farming? | Sustain Join us for this interactive webinar exploring how expansion of school meals could deliver healthy, sustainable food for pupils and growth opportunities for British farmers and producers.

New research from @sustainweb.org, Bremner & co and Ampney Brook Foundation shows how scaling up school meals could benefit children, farmers & the planet. Find out more at the @childrensfood.bsky.social webinar ⬇️
bit.ly/3UPEjod #followthecarrot #freeschoolmeals #childrenshealth

Happy #SourdoughSeptember! Whether making or buying this month, you are welcome to the Real Bread Campaign's annual, international celebration of genuine sourdough bread.

Please share this post!

#sourdough #sourdoughbread #RealBread #RealBreadCampaign

Fermented wheat flour = stealth additive? | Real Bread Campaign Some manufacturers are replacing calcium propionate with a ‘clean label’ preservative.

Fermented wheat flour = stealth additive? www.sustainweb.org/blogs/jul25-fermented-flour-stealth-additive-clean-label-propionic-acid #RealBreadCampaign #UPF #ultraprocessedfood #bread

Will you march to Parliament with us? | Sustain Join the march against fake food towards good food for all.

Who's joining us at the march on Parliament for good food this Sunday? www.sustainweb.org/news/jun25-london-march-against-fake-food-towards-good-food-for-all-6-july-2025 #RealBread #fightfakefood

Are you going to Groundswell? | Sustain A Real Bread Campaign taster.

Are you going to Groundswell? www.sustainweb.org/news/jun25-are-you-going-to-groundswell #regen #regenerativeagriculture #regenerativefarming #RealBread #RealBreadCampaign

Wrote a letter in response. Let's see if they publish.

Good food march against fake food | Sustain Will you hit the street with us towards good food for all?

Good food march against fake food. Will you hit the street with us in central London on 6 July? Organised by Cookery School on Little Portland Street www.sustainweb.org/news/jun25-london-march-against-fake-food-towards-good-food-for-all-6-july-2025 #goodfood #realfood #eatrealfood

BBC Radio 4 - The Food Programme, Sourfaux Should the ingredients of sourdough be set out in law? Leyla Kazim investigates.

Sourdough vs. sourfaux! Guests chatting with Leyla Kazim on BBC Radio 4 Food Programme at 11am today include Real Bread Campaign co-ordinator Chris Young www.bbc.co.uk/programmes/m... #sourdough #sourfaux

Online microbakery workshop | Sustain Learn how to create a microbakery with a clear mission, ethos and financial strategies for success.

We're supporting our friends at Better Food Traders running an online microbakery workshop on 30 June >> www.sustainweb.org/news/may25-m... #microbakery

CTSI supports Real Bread Campaign’s food labelling call | Sustain Trading standards body urges Government to protect shoppers from misleading marketing.

Chartered Trading Standards Institute (CTSI) supports Real Bread Campaign’s food labelling call >> www.sustainweb.org/news/may25-c... #tradingstandards #foodlabels #consumerprotection #bread

Words ‘woolly as white-sliced’ | Sustain Real Bread Campaign reacts to supermarket loaf pricing responses

Words ‘woolly as white-sliced’: #RealBreadCampaign reacts to supermarket loaf pricing responses >> www.sustainweb.org/news/may25-s...

What’s ‘wholemeal’ hiding? | Sustain The Real Bread Campaign questions loaf label legality.

What’s ‘wholemeal’ hiding? The Real Bread Campaign questions loaf label legality: www.sustainweb.org/news/may25-w...

Supermarket loaves: why the massive markup? How do the multiples justify charging up to 200%25 more for a ‘premium’ loaf? | Real Bread Campaign How do the multiples justify charging 200% more for a ‘premium’ loaf?

Supermarket loaves: why the massive markup? How do the multiples justify charging 200% more for a ‘premium’ loaf? www.sustainweb.org/blogs/apr25-...

What Lidl doesn’t want you to know | Real Bread Campaign Leaked list exposes what retailer chooses to leave off labels.

What Lidl doesn’t want you to know: leaked list exposes what retailer chooses to leave off labels. www.sustainweb.org/blogs/apr25-...

Is Kingsmill’s whole grain claim legit? | Real Bread Campaign Real Bread Campaign coordinator Chris Young questions the honesty and legality of Allied Bakeries’ claim.

Is Kingsmill’s whole grain claim legit? www.sustainweb.org/blogs/apr25-is-kingsmill-50-50-whole-grain-claim-legit

Correct. Baker's yeast isn't used in genuine sourdough bread. This is what we call sourfaux.

MandS on a (non-UPF) roll? | Real Bread Campaign Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim.

Is M&S on a (non-UPF) roll? Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim. www.sustainweb.org/blogs/apr25-...

Asda taken to task over ‘freshly baked’ claim | Sustain Latest in 8-month trading standards case.

Asda taken to task over ‘freshly baked’ claim.

Update from @realbreadcampaign.bsky.social 🔽

Let’s look at loaf labelling: from both sides of the bakery counter. | Real Bread Campaign From both sides of the bakery counter.

Let’s look at loaf labelling, from both sides of the bakery counter. www.sustainweb.org/realbread/articles/mar25-lets-look-at-loaf-labels #bread #bakery #RealBread #RealBreadCampaign

Which is your favourite Real Bread bakery? | Sustain Fly the flag for fab flour flingers!

Which is your favourite #RealBread bakery? www.sustainweb.org/news/mar25-w...

Real Bread bakers: consumed by their craft
Food writer, presenter and third-generation baker, David Wright, considers the costs of the vocation. www.sustainweb.org/realbread/articles/mar25-real-bread-bakers-consumed-by-their-craft #bread #baking #bakery #RealBread

New allergen information guidance | Sustain Updated FSA advice for the out-of-home sector.

New allergen information guidance issued by @foodgov.bsky.social www.sustainweb.org/news/mar25-f... #bakery #baking #bread