AI Mode βfans outβ across related queries and pulls from a broader topic set.
If you want visibility in AI search:
β’ Cover the full topic
β’ Build depth across subtopics
β’ Show up beyond your own domain
Link to the post: moz.com/blog/ai-mode...
New @mozseo.bsky.social research from @chimammeje.bsky.social π
Chima analyzed ~40,000 queries to see how Googleβs AI Mode selects citations.
Only 12% of AI Mode citations match exact URLs in the organic top 10.
88% come from elsewhere.
Ranking still matters, but itβs clearly not the whole story
My official top 25 albums of 2025....lots of good music this year & I'm still discovering gold as I comb through my "must listen to" list.
That said, the top 2 albums for me were the new records from Deafheaven & Messa. The Spin by Messa, in particular, is phenomenal. π₯
You can read them all in @chimammeje.bsky.social's annual SEO Predictions roundup for the @mozseo.bsky.social blog.
My take: π In 2026, SEO becomes inseparable from brand and omnichannel marketing.
Catch all 20 expert insights here: moz.com/blog/2026-se...
2025 was chaotic for SEO: Brand visibility in LLMs, AI Mode, traffic drops, & everyone rewriting playbooks mid-flight.
I joined 20 experts to share predictions for the state of SEO in 2026, ranging from Relevance Engineering to Web Guide and brand visibility in AI search.
Very excited to host SEOs and marketers at our #MozCon Roadshow event in New York City!
06.11.2025 15:49 β π 6 π 1 π¬ 1 π 0
You can now generate content briefs within Explore by Keyword and Keyword Suggestions after you find the right keywords, or you can navigate to our AI Content Brief page if you already have a topic in mind.
π Try AI Content Brief in Moz Pro today
Whether youβre creating a blog post, how-to guide, or landing page, youβll get:
β
High-value keyword recommendations
β
Search intent & SERP Insights
β
Interesting facts & recommended questions to include
β
A clear, structured outline built to rank
We here at @mozseo.bsky.social are excited to announce that ππ ππ¨π§πππ§π ππ«π’ππ is now in beta inside Moz Proβs Keyword Research suite!
This new feature helps you turn keyword research into ready-to-write content briefs powered by Mozβs industry-leading SEO data and AI insights.
Excited to share that I recently joined Kyle James on the AI Chronicles podcast from GPT-trainer to talk all things SEO & AI!
If youβre curious about how AI is reshaping SEO and marketing, this episode is packed with ideas you can put into practice.
aichronicles.castos.com/episodes/jon...
What's this we spy? More STAT data on the #MozCon stage? π Shoutout to @tcapper.co.uk for the great talk.
12.08.2025 10:57 β π 0 π 1 π¬ 0 π 0
If you were at #MozCon and want to revisit @tcapper.co.ukβs talk (or if you missed it and are curious), the full deck is now available to download. Lots of solid, data-backed SEO insights in there: bit.ly/4mcPDa3
12.08.2025 12:18 β π 2 π 2 π¬ 0 π 0
If you're still undecided, you can still secure your ticket today (I've included a special discount inside this link π) mz.cm/jb-mozcon.
Register now before tickets sell out! π
We have an exciting day planned, featuring talks from 10 prolific SEOs and speakers.
MozCon will be chock-full of excellent networking opportunities, outstanding sponsors, & a collection of swag to give away.
You can see the full schedule here: moz.com/mozcon/sched...
MozCon London is officially only two weeks away! β‘
π€ What: The *premiere* SEO conference making its debut internationally
π°οΈ When: August 12, 2025
π Where: The Mermaid, London, U.K.
This web app is relatively small in scope, but it serves as a testament to how quickly the barriers to building basic apps have dropped over the last few years.
The future belongs to problem solvers who can move from thought to prototype to feedback....fast.
As a marketer, there's nothing more energizing than turning an idea into working code.
With the help of a coding assistant and a clear vision of the problem you want to solve, you can ship an MVP in a weekend and start validating concepts.
Vibe coding is the latest trend, so I jumped headfirst into the newest hype and built a web app using the Moz API. β‘
I wanted a fast and visual way to show clients what kind of data our API can pull in real-time, while also having my own tool for internal research and analysis.
π Coming Soon: Some of the features our team is working on in the background.
βοΈ AI Content Briefs
π Bulk Keyword Analysis
Big things are ahead for the second half of 2025.
P.S. MozCon heads to London in August βοΈ
DM me for an exclusive 2-for-1 discount. π
Moz Pro continues to evolve as the search landscape changes. Hereβs a quick recap of what @mozseo.bsky.social shipped last quarter to help digital marketers stay ahead:
π AI Overviews in Keyword Research
π§ Keyword Suggestions by Topic
π― Expanded Keyword Coverage
π§ A Refreshed Menu in Moz Pro
You can now find out:
β
Which keywords trigger AI Overviews
β
Whoβs getting featured (you or your competitors)
β
Where to double down on content that LLMs love
π See it in action today: moz.com/whats-new
π Googleβs SERPs are evolving, and so is Moz.
AI Overviews are revolutionizing how content is surfaced, clicked, & viewed. Recognizing that the search environment is evolving, Moz Pro now displays when an AI Overview appears for your keywords, directly within Explore by Keyword's SERP Analysis.
π§ Relevance Engineering is about building a web of meaning:
β
Optimize for entities, not just keywords.
β
Create content for topical depth rather than siloed outlines.
β
Structure content for both humans and LLMs.
Check out the framework below π
moz.com/blog/how-to-...
In my latest post on the @mozseo.bsky.social Blog, I break down a framework for making your SEO strategy future-proof with Relevance Engineering. π
moz.com/blog/how-to-...
Learn more about these workflows, clone your agents, and download the guide containing a *bonus* sixth SEO agent, Billie, the SEO Blog Post Outliner. π
Link to the blog post: π
moz.com/blog/automat...
We have worked diligently with the Relevance AI team to build an AI Workforce to help you with daily SEO tasks.
Tapping into the power of Moz's industry-leading data, you're now equipped to face the future of SEO and focus your efforts on content that will rank and get cited by LLMs. π£
Meet the crew:
π‘ Reva β Content refresh strategist
π Kira β Competitor keyword analyzer
β‘ Linka β Backlink prospector
π Cora β Content intent optimizer
π Clara β Topic cluster planner
Get tactical, strategic output delivered in seconds from each of these SEO agents.
π¨ Just dropped: 5 AI-Powered Workflows Every SEO Should Be Using Today
We teamed up with Relevance AI to build a fleet of SEO agents powered by the Moz API to automate the SEO tasks that consume your time.
Link to the blog post: π
moz.com/blog/automat...
There's some stuff to fix from a UI perspective and other methods to add, but this is a massive unlock for builders.
Concept --> Prototype --> MVP Product won't take months or years anymore; with AI tools, it'll only take hours. π
While I had fun with ChatGPT's Image Generation earlier this week, Gemini just blew me away this morning.
It took me less than 30 minutes to build a basic Google Sheets prototype that uses the Moz API. π€―
