Jonathan Berthold

Buy MozCon Tickets for London | August 12, 2025 Early bird tickets are now available! Don't miss out on your discounted ticket for MozCon 2025: Live in London. The first lucky 100 ticket holders will enjoy all the value of the MozCon 2025 roadshow at a special reduced rate. Don't miss out!

If you're still undecided, you can still secure your ticket today (I've included a special discount inside this link 👉) mz.cm/jb-mozcon.

Register now before tickets sell out! 👀

We have an exciting day planned, featuring talks from 10 prolific SEOs and speakers.

MozCon will be chock-full of excellent networking opportunities, outstanding sponsors, & a collection of swag to give away.

You can see the full schedule here: moz.com/mozcon/sched...

MozCon London is officially only two weeks away! ⚡

🤔 What: The *premiere* SEO conference making its debut internationally
🕰️ When: August 12, 2025
📌 Where: The Mermaid, London, U.K.

This web app is relatively small in scope, but it serves as a testament to how quickly the barriers to building basic apps have dropped over the last few years.

The future belongs to problem solvers who can move from thought to prototype to feedback....fast.

As a marketer, there's nothing more energizing than turning an idea into working code.

With the help of a coding assistant and a clear vision of the problem you want to solve, you can ship an MVP in a weekend and start validating concepts.

Vibe coding is the latest trend, so I jumped headfirst into the newest hype and built a web app using the Moz API. ⚡

I wanted a fast and visual way to show clients what kind of data our API can pull in real-time, while also having my own tool for internal research and analysis.

🔜 Coming Soon: Some of the features our team is working on in the background.

✍️ AI Content Briefs
📊 Bulk Keyword Analysis

Big things are ahead for the second half of 2025.

P.S. MozCon heads to London in August ✈️
DM me for an exclusive 2-for-1 discount. 👀

Moz Pro continues to evolve as the search landscape changes. Here’s a quick recap of what @mozseo.bsky.social shipped last quarter to help digital marketers stay ahead:

🚀 AI Overviews in Keyword Research
🧠 Keyword Suggestions by Topic
🎯 Expanded Keyword Coverage
🧭 A Refreshed Menu in Moz Pro

Discover Moz Product Updates & New Features Explore Moz’s latest updates and uncover new ways to boost your SEO impact. Stay informed about tool launches, feature enhancements, and content releases, all in one place.

You can now find out:

✅ Which keywords trigger AI Overviews
✅ Who’s getting featured (you or your competitors)
✅ Where to double down on content that LLMs love

👉 See it in action today: moz.com/whats-new

🔍 Google’s SERPs are evolving, and so is Moz.

AI Overviews are revolutionizing how content is surfaced, clicked, & viewed. Recognizing that the search environment is evolving, Moz Pro now displays when an AI Overview appears for your keywords, directly within Explore by Keyword's SERP Analysis.

How to Future-Proof Your SEO Strategy with Relevance Engineering Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased b...

🧠 Relevance Engineering is about building a web of meaning:

✅ Optimize for entities, not just keywords.
✅ Create content for topical depth rather than siloed outlines.
✅ Structure content for both humans and LLMs.

Check out the framework below 👇

moz.com/blog/how-to-...

How to Future-Proof Your SEO Strategy with Relevance Engineering Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased b...

In my latest post on the @mozseo.bsky.social Blog, I break down a framework for making your SEO strategy future-proof with Relevance Engineering. 🚀

moz.com/blog/how-to-...

5 AI-Powered Workflows Every SEO Should Be Using Today With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine ...

Learn more about these workflows, clone your agents, and download the guide containing a *bonus* sixth SEO agent, Billie, the SEO Blog Post Outliner. 👀

Link to the blog post: 👇
moz.com/blog/automat...

We have worked diligently with the Relevance AI team to build an AI Workforce to help you with daily SEO tasks.

Tapping into the power of Moz's industry-leading data, you're now equipped to face the future of SEO and focus your efforts on content that will rank and get cited by LLMs. 📣

Meet the crew:

💡 Reva – Content refresh strategist
📊 Kira – Competitor keyword analyzer
⚡ Linka – Backlink prospector
🔍 Cora – Content intent optimizer
📑 Clara – Topic cluster planner

Get tactical, strategic output delivered in seconds from each of these SEO agents.

5 AI-Powered Workflows Every SEO Should Be Using Today With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine ...

🚨 Just dropped: 5 AI-Powered Workflows Every SEO Should Be Using Today

We teamed up with Relevance AI to build a fleet of SEO agents powered by the Moz API to automate the SEO tasks that consume your time.

Link to the blog post: 👇
moz.com/blog/automat...

There's some stuff to fix from a UI perspective and other methods to add, but this is a massive unlock for builders.

Concept --> Prototype --> MVP Product won't take months or years anymore; with AI tools, it'll only take hours. 🚀

While I had fun with ChatGPT's Image Generation earlier this week, Gemini just blew me away this morning.

It took me less than 30 minutes to build a basic Google Sheets prototype that uses the Moz API. 🤯

The #SEOFOMO Newsletter just reached 37K subscribers and coincidentally, my Moz Whiteboard Friday about how I'm growing it, along with #MarketingFOMO and #AImarketers has been just published 🙌📬 If you want to start or grow your newsletter, go and check it out: moz.com/blog/email-n...

Thank you for sharing your expertise with the Moz team & audience!! You've built an excellent model for others to follow.

Listening to Sia right after Cannibal Corpse...gotta hand it to Spotify, that makes an electrifying gym playlist. 🔥

MozCon Announcement: We’re on the Road in 2025!

MozCon is hitting the road in 2025. 🚗

More details to follow, but you can circle these two dates on your calendar:

📍 London – August 12
📍 New York – October 8

We're excited to meet SEOs & marketers on the road this year. More information below. 👇

moz.com/blog/mozcon-...

Need a Montréal date!

This game is already better than the rest of the NHL season.

In my happy place 🤘

Work!

In NYC for the first time and glad I brought my mega winter jacket with me. 🥶

Can we just go back to the U.S. ignoring Canada, please? Let us eat our ketchup chips in peace. 🇨🇦