Macau Mak

Many thanks to the reviewers & editorial team @icsjournal.bsky.social for their thoughtful comments! 5/

Our analysis shows no clear differences across identity groups in platform migration. Among those with an intention to migrate, they were more likely to increase their use of Facebook and Instagram than Mastodon. 4/

We observed lagging resistance (a wait-and-see mindset) among users: perceptions of negative impact, disagreement with Trump’s reinstatement, and distrust in Musk were associated with only intentions to reduce long-term Twitter use, NOT actual use after the takeover. 3/

Partisanship, after controlling for gender and race, was consistently associated with various perceptions about Twitter. Democrats evaluated Musk’s takeover and Trump’s account reinstatement more negatively than Republicans. 2/

To quit or not to quit Twitter? The interplay of identities, perceptions, and behavioral reactions to changing platform ownership Elon Musk’s acquisition of Twitter (now ‘X’) raised concerns about its governance and functioning. Using this as a case study, we propose a framework to analyze the interplay of social identities, ...

Using panel survey data collected before and after Elon Musk’s takeover, we ( @prowag.bsky.social @zeningduan.bsky.social Sijia Yang) find evidence of lagging resistance: users who view the takeover negatively intend to quit Twitter but do not (yet) reduce their actual use. 1/ shorturl.at/x3syg

To quit or not to quit Twitter? The interplay of identities, perceptions, and behavioral reactions to changing platform ownership Elon Musk’s acquisition of Twitter (now ‘X’) raised concerns about its governance and functioning. Using this as a case study, we propose a framework to analyze the interplay of social identities, ...

How did Twitter users react right after Elon Musk bought the social media site? @macaukfmak.bsky.social @zeningduan.bsky.social Sijia Yang and I used a panel survey (wave 1 before Musk took control of Twitter, wave 2 after) to find out. 1/ urldefense.com/v3/__https:/...

🎉 The PolComm Database Dashboard is live!

The database content is now available in an interactive dashboard: a milestone since launching submissions at #ICA25 in Denver.

Explore this resource here
👉 politicalcommunication.org/resources/

Massive thanks to my coauthor & PhD advisor @prowag.bsky.social —this piece grew out of my dissertation! Grateful to the reviewers & editorial team @socialmedia-soc.bsky.social for their thoughtful feedback! 4/

This challenges the conventional view that homogeneity only reinforces like-minded exposure & offers a new perspective in the multiplatform context. 3/

Interestingly, we find that users who are more active in homogeneous networks across multiple platforms were more likely than less active users to encounter not only pro-attitudinal but also counter-attitudinal content‼️ 2/

New Pub @socialmedia-soc.bsky.social 📢

With multiplatform #socialmedia use on the rise, we (w/ @prowag.bsky.social ) introduce a two-step approach to investigate how networks across platforms conjointly & distinctly relate to incidental exposure.

journals.sagepub.com/doi/full/10....

Massive thanks to my coauthor & PhD advisor @prowag.bsky.social —this piece grew out of my dissertation! Grateful to the reviewers & editorial team @socialmedia-soc.bsky.social for their thoughtful feedback! 4/

This challenges the conventional view that homogeneity only reinforces like-minded exposure & offers a new perspective in the multiplatform context. 3/

Interestingly, we find that users who are more active in homogeneous networks across multiple platforms were more likely than less active users to encounter not only pro-attitudinal but also counter-attitudinal content‼️ 2/