Phil Masiello Biz Growth Coach

I spend a lot of time in university hallways and entrepreneurship hubs, and if there’s one question that echoes more than "Where is the free coffee?", it’s this: "How do I actually make an e-commerce startup work in 2026?"

#coaching #startuptips #ecommerce #growthstrategy #scaling

Most brands think they have a marketing problem. In reality, they have a differentiation problem.

"Better" is subjective. You can’t measure it, and your customers won't always believe it.

"Different" is a fact. It’s the reason a customer picks you over the noise.

#coaching #startuptips #scaling

Tomorrow, Tuesday Feb 10th at 6pm ET, my guest Beatriz Nahuz is going to break down a different approach: building growth infrastructure that compounds with partnerships, creator networks, and events.

If you’re building for durability don’t miss this.

#Entrepreneurship #coaching

Startups are just Groundhog Day with a website and more costs.

In the movie, Bill Murray has to relive the same day until he finally gets it right. If that isn't the "Build-Measure-Learn" feedback loop, I don’t know what is.

#coachingtips #startuptips #entrepreneurship #groundhogday

In business, execution matters more than the product. #coachingtips #growthstrategy

Capital isn’t the asset. Alignment is.
Founders obsess over valuation.

When you raise, are you taking capital or choosing a partner?

When you think about raising capital, what matters more right now—terms or trust?

#Entrepreneurship #Fundraising #Startup #Founder #coaching #startups

Investors say : “We’d rather invest in an A team with a B product than a B team with an A product.”
John Replogle added the part most people miss:
Great teams can make a B product shine.
They can craft the messaging, innovate around it, and build systems that turn “good” into “great.”
#growthcoach

This week I’m joined by Drew Munro, Co-Founder & CEO of Demi, an AI operating system for foodservice businesses.

We’ll break down:

Where foodservice operations leak profits.

How vertical AI drives time savings + margin growth

What “AI OS” really means for operators trying to scale without chaos

Most people hear “no” and take it personally.

Matthew Uber hears “no” and hears math.

“No just means I’m one step closer to a yes.”
Winning doesn’t come from 3 things:

Here is the link to the show. youtube.com/live/keXrFzO...

#Sales #Entrepreneurship #Founder #BusinessGrowth

Intelligence won’t save you from bad decisions.

Being "the smartest person in the room" is exactly why founders fail. They fall in love with their own ideas instead of the customer’s problem.

Don’t let your brilliance become your blind spot.

#FounderMindset #Entrepreneurship #BusinessLessons

This week’s guest is John Replogle a Founder and Partner in One Better Ventures.

John will explain:

5 Rules for Entrepreneurs
and
5 Rules of the Raise

John's insight and guidance is INVALUABLE
Catch it here.

e360tv.com/networks/pla...

A special gift for those that tune in.
#entrepreneur

This week’s episode is for founders who want growth that doesn’t betray the brand.

My guest: John Replogle Founding Partner at One Better Ventures, former CEO of Seventh Generation, former President/CEO of Burt’s Bees

#ConsciousConsumer #SustainableBusiness #ImpactInvesting

YouTube video by Philip Masiello Why Your Ads Flop And How To Fix It. What your competitors do differently #dtc #adcreativebreakdown

Here is the mistake advertisers make. Focusing on features.
When we focus only on the features, we are talking to the logical brain. But purchasing decisions? Those happen in the emotional brain. Logic is just the tool we use later to justify why we spent the money.

youtu.be/HIEYQIgA9HY

Its not the economy that causes business failures. It is stagnation. It is a business not paying attention to the customer and the business environment. They stopped meeting the customer needs.

#TheWhyBehindTheBuy #businessmindset #businessgrowth #pivot #CustomerFocused

Stop selling the "What" and start selling the "Why."

Most brands spend 90% of their ad budget listing specs, features, and technical details. But here’s the reality: People don’t buy products; they buy better versions of themselves.

#advertising #ctv #thewhybehindthebuy #betterads

CTV ads are getting the best returns of any ad platform. And the costs have come down so much that it is accessible to even the smallest brand. #ctv #ottchannels #connectedtvads #advertising

Founders hit a ceiling when they hoard decisions.

build workflows to make decisions and get your time back. That is how your team gets stronger and you can get an actual AI Payback.

Show→https://youtube.com/live/ATfmgif_tLY?feature=share

#Leadership #Delegation #ScaleUp #FounderLife #ai

AI won’t replace you. It will amplify your skills if you practice.

On last weeks show, we features Tom Nassr from XRay.Tech low/no-code + AI makes business building more accessible

Full episode here: lnkd.in/enmVZxFH

#AI #NoCode #LowCode #WorkflowDesign #Automation #Entrepreneurship #FounderLife

Founders, Stop trying to validate your idea with friends and family
Your mom and your buddies are not your market. Get 10 random people to pay money for your product and find out what they like and dont like about it.

That is validation
#startup #entrepreneur #founder #coaching #startuplife

Founders: stop overcomplicating this.
3 Beats: 1) The PAIN 2) The FIX 3) The EXAMPLE
If you’re stuck on Validation DM me and .
Follow for daily startup fixes.#startup #entrepreneur #smallbusiness #founder #businessgrowth #marketingtips #startuplife #ecommerce #sales #buildinpublic

Happy New Year

Stop launching products that sound exactly like your competitors.
If you’re struggling with sales, your Unique Value Proposition (UVP) is probably weak.

drop your current UVP draft in the comments! I'll give feedback

#UVP #StartupStrategy #CustomerDiscovery #FounderLife #Entrepreneurship

My entrepreneurial journey. 30 years in 24 seconds.

#entrepreneur #founder
#startupjourney

#merrychristmas

Here are the tips and strategies why your ads dont work. Watch the full video here.

youtu.be/HIEYQIgA9HY

#coaching #startuptips #advertising

FREE! The Capital-Raising Playbook
Fundable or not?
I boiled what PE/VCs told me into a free playbook: 35% IRR reality, debt vs. equity worksheet, and a 10-slide pitch template.
Grab it and stop guessing.
offers.philmasiello.com
#raisingcapital #startupadvice #StartupGrowth #ScalingUp

Happy Chanukah

Here’s my tips on staying lean to fuel explosive growth, inspired by talking to over 250 entrepreneurs
1. Test Before You Invest
2. Find Your Product Market Fit
3. The Engine of Success is to Build, Measure, Learn
4. Be Ready to Pivot (Avoid the 'Zombie' Trap)
5. Focus on Metrics that matter

Thank you to VoyageBaltimore for featuring my journey.
In this interview, I share the messy parts:
Why I was the bottleneck
The moment a $1M PR stunt saved a slow launch.
If you're a founder this is a look behind the curtain at what really happens.
voyagebaltimore.com/interview/me...

After reviewing thousands of ads. This is why your ads don’t work. It’s not your creative. It’s your message.

Before you build anymore creative, watch this video.

how to lower your ROAS and get more sales.

link to the full video. youtu.be/HIEYQIgA9HY?...

#advertisingtips #digitalmarketing