Happy Holidays from the NYU Stern Marketing Department! ✨
Wishing you a happy, healthy holiday season and all the best in the New Year ahead!
12.12.2025 22:05 — 👍 0 🔁 0 💬 0 📌 0
Amazing day with the Stern Marketing faculty 🎓 Inspiring conversations, great teamwork and a whole lot of energy.Excited for everything that's ahead! #FacultyRetreat #NYU #Marketing
28.04.2025 19:57 — 👍 0 🔁 0 💬 0 📌 0
Turns out, changing an algorithm can have a ripple effect—especially when creators are all fighting for screen time on social media. 😬
Last Friday at NYU, Zhenling Jiang (UPenn) broke down how that interference throws off experiments—and how smarter models can help us see what’s really working. 🔍💡
23.04.2025 20:26 — 👍 0 🔁 0 💬 0 📌 0
HUGE congrats to Xiao Liu, Minah Jung, Taly Reich, and Raluca Ursu for earning tenure at NYU Stern! That's 4 of our marketing department faculty tenured in just 13 months. We couldn’t be prouder. Excited to keep learning from their groundbreaking research in and out of the classroom. #NYUStern
08.04.2025 16:02 — 👍 0 🔁 0 💬 0 📌 0
Our faculty wrapped up March with groundbreaking research, award-winning books, and incredible insights. Check out their latest achievements! 🌟
28.03.2025 19:41 — 👍 0 🔁 0 💬 0 📌 0
Brad Shapiro | University of Chicago Booth School of Business
Marketing tools + policy = powerful change. 💡
Last week, Brad Shapiro from @chicagobooth.bsky.social showed us how marketing can shape firearms regulation and public health. 🚀 Check out his groundbreaking work! voices.uchicago.edu/bradleyshapi...
#MarketingForChange #NYU #MKTGSeminarSeries
13.03.2025 13:31 — 👍 1 🔁 0 💬 0 📌 0
A Quasi-Bayes Approach to Nonparametric Demand Estimation with Economic Constraints
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This paper presents a quasi-Bayes approach to estimating nonparametric demand systems for differentiated products. We transform the GMM objective functio
Does economic theory matter in big data?
@ucl.ac.uk's Adam Smith showed how Bayesian methods and theory-driven priors improve price elasticity estimates in flexible nonparametric demand systems. Excited to see how this shifts marketing measurement!
Read more: papers.ssrn.com/sol3/papers....
07.03.2025 20:44 — 👍 1 🔁 0 💬 0 📌 0
Spread the love this Valentine's Day with a random act of kindness ♥️
According to Dr. Amit Kumar's Marketing Seminar at NYU, one small act could boost happiness for both givers and receivers.
Big thanks to Dr. Kumar for an inspiring talk at Stern!
#NYUStern #MKTGSeminarSeries #KindnessMatters
14.02.2025 15:14 — 👍 0 🔁 0 💬 2 📌 0
The Super Bowl Ads, Ranked
Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst.
The average price for a 30-second ad during this year's Super Bowl was $8 million 🤯. What was your favorite marketing campaign from the 2025 Super Bowl?
www.nytimes.com/2025/02/07/a...
10.02.2025 17:05 — 👍 0 🔁 0 💬 0 📌 0
WOAH, before you press checkout on that online shopping cart! 🛒
@columbiauniversity.bsky.social's Liz Friedman dropped some serious insights at her Stern talk: we often overlook long-term value and choose cheaper options. Think about duration next time!
#NYU #MKTGSeminarSeries #SmartShopping
28.01.2025 21:13 — 👍 0 🔁 0 💬 0 📌 0
Happy New Year, #NYU! 🎉 We’re starting 2025 strong with the launch of our brand-new social channels! Follow us on Instagram, Bluesky, and LinkedIn for exciting updates, sneak peeks, and more. Big things are coming your way – don’t miss out!
08.01.2025 19:38 — 👍 2 🔁 0 💬 0 📌 0
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