Amanda Martin

Publishers Grapple With A Lack Of Control Over Deal Curation | AdExchanger While tech companies jump on the curation bandwagon, publishers navigate a new normal in programmatic advertising, where they often don’t have a say.

My main issue is the motivation behind the curation. It is increasingly harder to argue that SSPs serve publishers. If an SSP's future is serving the demand side, please continue to morph into DSPs; publishers will find the power to reconsider their role. www.adexchanger.com/publishers/p...

25.11.2024 16:19 — 👍 1    🔁 0    💬 0    📌 0