Dan Petrovic

Workshop led AI Marketing Summit 2026 at Phuket. SEOs, Marketers, Business Owners, and GenAI specialists | 4-5 April 2026 Workshop Led AI Marketing SEO Summit, Phuket, Thailand 4-5 April 2026. SEOs, Marketers, Business Owners, and GenAI specialists | 4-5 April 2026 at Centara Grand Beach Resort, Phuket.

Catch my AI SEO talk on the 5th of April at the
Phuket Summit 2026 in Thailand: phuketsummit.com

@dejanseo.bsky.social on … SEO in 2025 … I mean AEO … GEO … AIAIO? This rebranding project is not going well. https://bsky.app/profile/dejanseo.bsky.social/post/3lwnpcccshc2h #SEO

I'm speaking at Visi Summit in Dubai on the 4th of February
My topic is AI SEO & Model Attention Optimization
Get your tickets here: visisummit.com

Most People Don’t Read This is a qualitative study on a small number of anonymized users while collecting a very large number of datapoints from each one. In December 2025, we published an article asking a simple question: ...

I know for a fact that most won't read this: dejan.ai/blog/most-pe...

Query Volume Predictor: dejan.ai/tools/volume/
Trained on 50M+ Amazon search queries.

I found it really challenging to keep up with Google's achievements this year so I made a list for things to watch out for in 2026 so I don't forget it after a break: dejan.ai/blog/googles...

We had that in but the rate of blocking was messing up with the results showing a lot of false flags.

Reader vs Skimmer
Which one are you?
dejan.ai/read/

bot.dejan.ai

How big are Google’s grounding chunks? Our prior analysis showed that Google doesn’t use your full page content when grounding it’s Gemini-powered AI systems. Now we have a bit more data to share, specifically around the size and shape of ...

This is essential AI SEO knowledge.
dejan.ai/blog/how-big...

Dynamic Visual Layouts Dynamic visual layout (DVL) is a class of generative user interface which acts as an ephemeral information substrate. For two decades, SEO has been about fitting information into layouts. The blog pos...

dejan.ai/blog/dvl/

YouTube video by Itamar Blauer AI Search Mechanics with Dan Petrovic (DEJAN) | SEO Unplugged #37

www.youtube.com/watch?v=jIKB...

Grounding Snippet Extraction Tool You can rank #1 and still be invisible to AI search. That’s the uncomfortable truth of the AI Mode era. Google’s AI doesn’t just look at your page, it extracts specific sentences, evaluates them again...

I use this daily as part of my AI SEO workflow and decided to share with the rest of the community.

Article: dejan.ai/blog/groundi...

Tool: snippets.dejan.ai

TL;DR: Shows you which parts of the content were used to ground Google's AI search systems.

How Long Are Web Pages? A Token Count Analysis of 45,000 Real-World URLs We recently analyzed 44,684 web pages and measured their content length using Gemini’s token counter. The results reveal fascinating insights about the...

How long are web pages?
Article: dejan.ai/blog/how-lon...
Total Pages Analyzed: 44,684
Page Content Tokens: 464,854,727

yes: compressor.dejan.ai

Report: How People Use AI at Work Executive Summary: The 30-Second Takeaway In the tech world, we often talk about Artificial Intelligence in the future tense. We speculate on who it will replace and how it will reshape the economy. T...

dejan.ai/blog/report-...

How do people use AI assistants? Carried by the inertia of “search query” mentality, AI SEO professionals often oversimplify how people interact with their AI assistants in chat sessions. Our analysis of ~1M real user chat sessions r...

If you do AI SEO, my analysis of nearly one million chat sessions is for you. Full Post: dejan.ai/blog/how-do-...

queryfanout.ai
Now upgraded to Gemini 3.

Discussing some big ideas in AI SEO with Stephan Spencer 💡
www.marketingspeak.com/what-ai-real...

Gemini 3 hallucinates fan-out queries TL;DR: Gemini 3 made up the fan-out queries used to answer a prompt. Today I was testing the updated API response from Gemini 3 (thanks Mike!) and found it to be as unreliable as its predecessors when...

Liar, liar, pants on fire!
Caught Gemini 3 fabricating its fan-out queries.
dejan.ai/blog/gemini-...

Asserting my influence to help content creators survive in the AI age: www.smh.com.au/technology/g...

AI SEO Deep Dive – Tom Critchlow & Dan Petrovic I recently sat down with strategic SEO consultant Tom Critchlow for a deep-dive conversation about the mechanics of AI Search. We moved past the usual LinkedIn hype and “get-rich-quick” prompt enginee...

AI SEO Deep Dive - Tom Critchlow & Dan Petrovic
dejan.ai/blog/ai-seo-...

Tool: compressor.dejan.ai
Use: Enter URL to get 5 levels of semantic content compression.

How much of your content survives the AI Search filter?
Article: dejan.ai/blog/ai-sear...

Browsing vs Content Fetcher Google’s AI Mode has two modes of extracting information from the page: browsing and content_fetcher  The core difference lies in their input requirements and how they are intended to operate within a...

Curious about how AI Mode gets page content?
Article: dejan.ai/blog/browsin...
Google’s AI Mode has two modes of extracting information from the page: browsing and content_fetcher

Thanks Brisbane!
Next stop, Amsterdam.

"In this session Dan will pop-up the bonnet and reveal the very engine that drives his AI optimization workflow. Get ready for an unprecedented level of both strategic and practical advice."

register.spotlightconf.com/2025/begin?c...

I keep losing track of our tools and demos so I made a list: dejan.ai/tool/

If your page was one of the search results supplied to Google’s AI, would it be selected as one of the grounding sources in its final response? dejan.ai/brand-releva...

www.eweek.com/news/microso...