Victoria - TLC Ads

Most businesses know their ad spend — few know what they can afford per lead.

With #GoogleAds, that number decides whether you scale or lose money.

Try our free calculator: tlcads.short.gy/ads-calculator

Most leads don’t convert - not because they’re bad leads, but because there’s no clear journey.

Without proper nurturing, they drop off before they ever buy.

Our latest blog: How to Map Out the Perfect Lead Nurturing Journey 👉 tlcads.short.gy/lead-journey

What’s your Google Ads budget?” is the wrong first question.

With #GoogleAds, budget should follow your revenue target — not lead it.

If the maths doesn’t stack, the spend won’t either.

When agencies use a generic playbook, results look fine but miss the point.

With #PPC, if the strategy doesn’t reflect how your customers buy and how your sales team sells, optimisation targets the wrong outcomes.

Generic thinking gets generic results.

We’ve worked with Dragonfish UK for years, improving both lead volume and quality.

With #GoogleAds, sustainable growth comes from consistent testing and learning - not quick wins.

That’s how results last.

Your CFO doesn’t care about click-through rate.

With #PPC, they want one answer: did this spend drive revenue?

If your reporting can’t show money in vs money out, it’s built for the wrong audience.

“They’re not ready yet.” So the lead gets parked and forgotten.

With #B2B, that gap between “not now” and “ready” is where pipelines die.

If no one owns nurture, your competitor will.

You’ve got the lead — but they’re not ready to buy yet.

Without proper nurturing, most leads never convert.

Our latest blog: How to Build Lead Nurturing Email Sequences That Convert 👉 tlcads.short.gy/convert-emails

You can spend £10k a month on leads and still leave most revenue on the table.

With #B2B, only a small % are ready to buy now - nurture keeps you in the conversation until they are.

If you don’t nurture, your competitor will.

Google Ads driving you mad instead of driving results?

If you’re DIY-ing #GoogleAds and getting clicks but not quality leads, the problem is usually hidden — not complicated.

A focused power hour can show you exactly what’s broken and what to fix. tlcads.co.uk/contact/

Your cost per lead keeps rising and the response is endless tweaks.

With #PPC, that’s often symptom-fixing, not system-fixing.

If CPL is creeping up, the issue is usually deeper than bids or ad copy.

You’re client #47, rushed through a 15-minute call, and on to the next account.

With #PPC, that’s what happens when agencies scale without capacity.

If it feels like maintenance instead of strategy, you’re not a partner - you’re a number.

Automation scales growth, but too much of it kills connection.

The real advantage is balancing lead scoring, behavioural triggers, and human touch.

Our latest blog: Finding the Right Balance in Lead Nurturing & Automation 👉 tlcads.short.gy/automate-lea...

What’s your Google Ads budget?” is the wrong first question.

With #GoogleAds, budget should come after revenue targets - not before.

If the maths doesn’t work, spending more won’t fix it.

A founder spending £8k a month on ads told me every month feels like chaos.

With #LeadGeneration, good results shouldn’t come with constant stress.

If it’s unpredictable, something in the system is broken - even if the numbers look fine.

Home Estate & Lettings were running ads but couldn’t see why they weren’t working.

With #GoogleAds, a single Power Hour can be enough - we showed them what was broken and how to fix it.

Sometimes you don’t need management. You need clarity.

97% of first-time visitors leave without enquiring.

With #Remarketing, you don’t let warm prospects disappear - you stay visible while they’re still deciding.

Top-of-mind beats starting from cold.

Sales is working an account. Marketing runs ads. The same prospect fills in a form.

In #B2B, that lack of ownership creates duplicate outreach and confused attribution.

If sales and marketing aren’t aligned, prospects feel it.

Some agency red flags are obvious. Others are quieter — and more dangerous.

With #PPC, vague strategy, unrealistic timelines, or reluctance to give account access aren’t “normal.”

They’re warning signs.

You’re spending £10k a month on ads, but can’t clearly say what it’s achieving.

With #GoogleAds, that’s usually a visibility problem - not a performance one.

If spend, leads, and revenue don’t connect, every budget decision is a guess.

Google Ads driving you mad instead of driving results?

If you’re DIY-ing #GoogleAds and getting clicks but not quality leads, the problem is usually hidden - not complicated.

Our 60-minute Power Hour shows you exactly what’s wrong and what to fix.

Performance drops and suddenly it’s “the algorithm” or “the market.”

With #PPC, that’s usually an accountability gap.

Good agencies explain what they’re changing next. Bad ones just blame the platform.

Most lead gen starts with “let’s run some ads.”

With #LeadGeneration, ads are just the top, the system after the click is what decides results.

If the process is broken, ads only prove it faster.

Generating leads is just the start.
What you do next determines whether they turn into revenue.

Our latest blog: 5 Lead Nurturing Tactics That Actually Work in 2026 👉 tlcads.short.gy/lead-nurturing

Your search terms report can be a goldmine or a graveyard.

With #GoogleAds, it’s not just about adding negatives - it’s about spotting what’s converting, the language customers use, and the opportunities hiding in plain sight.

If you only look for waste, you’ll miss the wins.

Your agency sends a 12-page report you never read.

With #PPC, that usually means the reporting’s built for the agency, not you.

Good reports answer one thing fast: is this working, and what happens next?

Cinergi came to us after their Google Ads performance tanked.

With #GoogleAds, the issue was familiar, messy structure and tracking the wrong conversions. We rebuilt the account, fixed the tracking, and focused spend on what actually drives leads.

Get the foundations right and performance follows.

You want to scale spend, but don’t know which campaigns actually drive results.

With #GoogleAds, that lack of clarity causes growth paralysis.

Scaling works when you know exactly what’s earning revenue - not when you guess.

Sales says nurture is marketing’s job. Marketing says sales should stay in touch.

In #B2B, that ownership gap is where deals die.

If no one owns warm leads, your competitor will.

Clicks don’t create conversions.
Landing pages do.

If your ads are working but results aren’t, your landing page copy is often the issue.

Our latest blog: Why Landing Page Copy Matters More Than Your Ad Copy 👉 tlcads.short.gy/landing-page...