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Xiang Huang

@xiang-huang.bsky.social

Assistant professor in City University of Macau/ critical health communication, multimodal discourse analysis, obesity studies, metaphor studies

33 Followers  |  47 Following  |  3 Posts  |  Joined: 02.07.2025
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Posts by Xiang Huang (@xiang-huang.bsky.social)

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Promoting healthy eating through nudges: Multimodal discursive representations of food and eating in weight‑loss articles in Chinese official WeChat posts Encouraging healthy eating has become a key area in China’s efforts to curb rising obesity levels among the population. Previous research highlights the importance of media in shaping dietary behav...

Excited to share our new publication: Promoting healthy eating through nudges: Multimodal discursive representations of food and eating in weight‑loss articles in Chinese official WeChat posts. Another great co-work with Run Li🎉.

Read here:
dii.org/10.1080/0958...

11.01.2026 01:13 — 👍 2    🔁 0    💬 0    📌 0
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The Routledge Handbook of Chinese Media 2nd Edition is published. Has your library got a copy yet? www.routledge.com/Routledge-Ha...

22.09.2025 08:03 — 👍 3    🔁 1    💬 0    📌 0
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Visual (Mis)Representations on Sports and Weight Loss: A Multimodal Critical Discourse Study of Images in Official Health Posts on WeChat in China In response to physical inactivity and rising levels of obesity among the population, the Chinese government has used social media, such as WeChat, to engage and encourage the public to do sports i...

Glad to share that our paper, “Visual (Mis)Representations on Sports and Weight Loss: A Multimodal Critical Discourse Study of Images in Official Health Posts on WeChat in China”, has been published in Health Communication! A great co-work with Run Li 🎉

Read the paper here: doi.org/10.1080/1041...

20.07.2025 02:39 — 👍 3    🔁 1    💬 0    📌 0

Excited to share that my paper, "Why you should (not) use semaglutide?”: A critical discourse analysis on health professionals’ videos of semaglutide for weight loss on Douyin ", has just been published in Social Science & Medicine!

Read the paper here: authors.elsevier.com/a/1lLJk-CmV5...

02.07.2025 11:06 — 👍 3    🔁 1    💬 0    📌 0