Oliver Reichenstein

Windows Start Button

Focus and Caret, day mode

Focus and Caret, night mode

20 years of iA in Wallpapers. This set celebrates the launch of iA Writer for Windows in 2018. ia.net/topics/ia-wi...

Lowercase g from close * 24.

Today’s wallpaper set illustrates the infinite fascination of looking at letters up close. ia.net/topics/ia-wi...

【フェア】日本店頭初販売、「iA Notebook」で書くことをはじめよう。 | 代官山T-SITE

Last day today.

The iA Notebook pop-up at Tsutaya Books Daikanyama runs until November 13. You can try writing and feel the texture of the paper.

If you can’t visit, the notebook is also available online:
store.ia.net

store.tsite.jp/daikanyama/e...

Who wrote this? Did I or ChatGPT? What if you could see it at a glance? With iA Writer you can. It clearly separates generated text from human authors. ia.net/topics/see-w...

iA Notebook at T-SITE, Tsutaya Books Daikanyama, Tokyo.

iA Notebook at T-SITE, Tsutaya Books Daikanyama, Tokyo.

iA Notebook at T-SITE, Tsutaya Books Daikanyama, Tokyo.

iA Notebook at T-SITE, Tsutaya Books Daikanyama, Tokyo.

iA Notebook at T-SITE, Tsutaya Books Daikanyama, Tokyo. store.tsite.jp/daikanyama/e...

iA Writer ad. Just Write

iA Writer ad. Real Intelligence.

Lots of feedback from Mastodon, LinkedIn and Bluesky. Here's an update:

Good point. We have a version with the buttons falling but that causes layout issues because the buttons/ribbons are at the top of the app and you want to have the headline below...

Takes out all the tension. The question really is how far can you go before people start being confused about what it is.

The headline outside the app does precisely that: It makes you imagine it inside the editor.

Probably depends. But that people are not being able to write because of the horror vacui is not something we ever heard in the last 15 years. :-)

Ha. Stemming is Germlish for "lifting". Wasn't aware that this doesn't exist in English. (I made the translation only to explain the German poster.)

iA Writer Poster (English)

iA Writer Poster (German)

I've always wanted to see iA Writer on posters in the streets of Zurich. This week we took a few days to make a draft. What do you think?

They are inspired by the VW bug ads from Ogilvy. I think they work as posters as well as magazine ads (magazine ads are not gonna happen though).

Thanks for pointing them out. Worked on it until one hour before going on stage. Need to go through it and clean it up, still.

Oliver on stage, wearing a suit and raising his arms, with the title slide of the talk next to him that reads Philosophy for Designers

Really enjoyed @reichenstein.bsky.social‘s thoughtful and entertaining talk at #smashingconf today! Amazing to see how philosophical ideas influenced the design of iA’s apps and what designers can and could learn from philosophy – and vice versa. A lot of food for thought!

Oliver Reichenstein in stage rubbing his stomach

Oliver Reichenstein on stage wildly gesturing

This is happening when you are REALLY into your talk. Thanks so much, @reichenstein.bsky.social ! Great joy watching you at @smashingconf.com

Philosophy for Designers Oliver Reichenstein Philosophy for Designers Freiburg, September 10th 2025

Here is my final draft of the presentation for tomorrows Smashing talk in Freiburg:

sharing.ia.net/presenter/be...

There will be still a lot of editing. I the spirit of the talk: Face the truth, feedback for this prototype is very very welcome.

iA Presenter: Instant Slides | Product Hunt Most presentation apps make us spend hours fiddling with layouts, colors, and fonts… only to end up with boring, cluttered slides. iA Presenter takes a different approach: it lets you focus on your st...

iA Presenter is on ProductHunt, today: www.producthunt.com/products/ia-...

A Presentation App That Works on Your Phone iA Presenter is now available on iPhone, iPad and Mac

Imagine a presentation app that allows you to write professional presentations in under 20 minutes. Its beautiful typographic templates automatically scale to any screen. Create, fine-tune, rehearse, and present your deck anywhere. And, you can do all of that on a phone.

ia.net/topics/a-pre...

Liquid Glass Design or Kitsch?

Imagine a form field that looks and feels like your phone’s screen has a real indent. If the glass effect is tied directly to the surface interaction, the animation would feel consistent…

ia.net/topics/liqui...

iA Booth at Tokyo Big Site Lifestyle Week

iA Logo in white.

Great work from the team designing the iA Booth for Life Style Week at Tokyo Big Site. Come by to say hi if you're there.

www.lifestyle-expo.jp/hub/en-gb.html

Japan’s Leading Tokyo Lifestyle trade show | Discover Lifestyle Trends Join LIFESTYLE Week Tokyo to discover the latest lifestyle trends in gifts, stationery, homeware, and fashion. Connect with 45,000+ high-quality international buyers at Japan’s leading B2B lifestyle t...

The iA Team will be at the LIFESTYLE Week TOKYO fair (Big Sight) this week to showcase our award-winning iA Notebook.

Come by our booth and say hello!

www.lifestyle-expo.jp/hub/en-gb.html

At Apple Park

ADA Finalist pin

At Infinite Loop

Second time at Infinite Loop. First ADA nomination. First time at Apple Park.

Apple Design Award Finalist After 15 Years Good design takes time

Design awards usually go to what’s new. But here’s the paradox: The only way to tell if a design is really good is if it stands the test of time.
So getting picked after 15 years is good news for good design. For ideas that hold up. For products built to last.

ia.net/topics/apple...

Apple Design Awards 2025

iA Writer is a finalist for the Apple Design Awards 2025! developer.apple.com/design/awards/

Blog illustration two x Socrates

Blog illustration for blog post (Writing and Staying Motivated) with asterisk in the background

Illustration for blog post "Ethics for Designers" showing pixels gun with mouse pointer holding it

Cleaning up the website for iA's 20th anniversary this year. Almost through all the illustrations. About 20 are missing and some are still lame. We will go through all of them and fix tagging, categorization and formatting, too. Try to find hi res images, where available. Taking care.
ia.net/news

Congratulations!

“What we make stands testament to who we are.” Jony Ive and the philosophy of design

Johny Ive: "... the problem is that much of my contribution you can’t easily measure with a number."

ia.net/topics/what-we-make-sta...

Maker’s Knowledge We only know what we made ourselves or: Why we want to know how things are made.

"To understand bread you need to make bread."

Without using our hands to create what we want to understand, we do not properly comprehend what we read or hear.

ia.net/topics/maker...

Tokyo Focus Tracks Sitting on a train, you don’t need to do anything—you just move forward. It’s the perfect mindset for writing.

The third Tokyo Focus Track just went live. We wrote a little blog post about our new little series: ia.net/topics/tokyo...

They call it Meta, because that company is a parody of a parody.

From the limited insights of I got into how tech people are communicating among themselves, this describes it very well: www.semafor.com/article/04/2...

By @semaforben.bsky.social