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Matt Alt

@mattalt.bsky.social

Tokyo-based writer, localizer, cultural consultant. Author of Pure Invention, Yokai Attack, and more. https://www.mattalt.com/ https://blog.pureinventionbook.com/ https://linktr.ee/mattalt

4,132 Followers  |  180 Following  |  623 Posts  |  Joined: 16.08.2023
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Posts by Matt Alt (@mattalt.bsky.social)

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From a 1967 magazine feature on Japanโ€™s society-wide โ€œKaiju boomโ€: footprints of Varan, Ebira, King Ghidra, Angilas, King Kong, Rodan, Godzilla, Mothra (larva), Mothra (adult)

28.02.2026 01:57 โ€” ๐Ÿ‘ 64    ๐Ÿ” 23    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 3
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Pure TokyoScope Podcast 162: The A.I. in Japan Episode! Patrick Macias and Matt Alt bring you pop culture direct from Japan!

How is AI faring in Japan as compared to the US? Differently - in ways good and bad. Join @patrickmacias.bsky.social and I on the latest Pure Tokyoscope podcast: www.tokyoscope.blog/p/pure-tokyo...

28.02.2026 01:28 โ€” ๐Ÿ‘ 8    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Episode 162 of the PURE TOKYOSCOPE Podcast is live! This time, Matt Alt (mattalt.bsky.social) and I grapple with the rise of generative AI in #Japan and what it might mean for piracy, politics, and dead wrestlers. Listen now at: www.tokyoscope.blog/p/pure-tokyo...

27.02.2026 21:48 โ€” ๐Ÿ‘ 9    ๐Ÿ” 4    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 1

Agreed (and not just because @hirokoyoda.bsky.social and I translated Dorohedoro!)

27.02.2026 23:43 โ€” ๐Ÿ‘ 34    ๐Ÿ” 13    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I do my best work when Iโ€™m supposed to be working on something else

27.02.2026 01:47 โ€” ๐Ÿ‘ 21    ๐Ÿ” 0    ๐Ÿ’ฌ 3    ๐Ÿ“Œ 0

I know I brought this upon myself by writing a sprawling book, but I feel like 75% of the debates about BLANK SPACE are people arguing against a summary of a summary of what I actually wrote

27.02.2026 00:33 โ€” ๐Ÿ‘ 14    ๐Ÿ” 2    ๐Ÿ’ฌ 3    ๐Ÿ“Œ 1
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Left out of todayโ€™s rosy NYT story on Hokkaido ski resorts is the fact Niseko is increasingly viewed as a worst-case scenario by many local tourist boards. Literally. They call the overwhelming of local services and pushing out of local residents by tourists โ€œNiseko-ka,โ€ or โ€œNiseko-ization.โ€

26.02.2026 06:26 โ€” ๐Ÿ‘ 40    ๐Ÿ” 7    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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ใƒžใƒƒใƒˆใƒปใ‚ขใƒซใƒˆใ€Œๆ—ฉ่‹— vs. ใ‚ขใƒ‹ใƒกใ€๏ผˆ2026ๅนด2ๆœˆ13ๆ—ฅ๏ผ‰ ้ซ˜ๅธ‚้ฆ–็›ธใฎๅคงๅ‹ๅˆฉใง๏ผŒๆ—ฅๆœฌใฎใƒใƒƒใƒ—ใ‚ซใƒซใƒใƒฃใƒผใฏใฉใ†ใชใ‚‹ใ ใ‚ใ†๏ผŸ

้ซ˜ๅธ‚้ฆ–็›ธใฎๅคงๅ‹ๅˆฉใง๏ผŒๆ—ฅๆœฌใฎใƒใƒƒใƒ—ใ‚ซใƒซใƒใƒฃใƒผใฏใฉใ†ใชใ‚‹ใ ใ‚ใ†๏ผŸ econ101.jp/matt-alt_san...

23.02.2026 01:40 โ€” ๐Ÿ‘ 5    ๐Ÿ” 3    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Point taken on this mainly applying to America, but these examples really prove my point. The environmental/ethical issues are linked to the political angle. Japan is not experiencing a culture war, so there's less political polarization, and less interest in taking stands on these topics.

23.02.2026 07:36 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Or an innate aversion to having their lives enshittified by tech oligarchs.

23.02.2026 01:45 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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ใƒžใƒƒใƒˆใƒปใ‚ขใƒซใƒˆใ€Œๆ—ฉ่‹— vs. ใ‚ขใƒ‹ใƒกใ€๏ผˆ2026ๅนด2ๆœˆ13ๆ—ฅ๏ผ‰ ้ซ˜ๅธ‚้ฆ–็›ธใฎๅคงๅ‹ๅˆฉใง๏ผŒๆ—ฅๆœฌใฎใƒใƒƒใƒ—ใ‚ซใƒซใƒใƒฃใƒผใฏใฉใ†ใชใ‚‹ใ ใ‚ใ†๏ผŸ

้ซ˜ๅธ‚้ฆ–็›ธใฎๅคงๅ‹ๅˆฉใง๏ผŒๆ—ฅๆœฌใฎใƒใƒƒใƒ—ใ‚ซใƒซใƒใƒฃใƒผใฏใฉใ†ใชใ‚‹ใ ใ‚ใ†๏ผŸ econ101.jp/matt-alt_san...

23.02.2026 01:40 โ€” ๐Ÿ‘ 5    ๐Ÿ” 3    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Another good point.

23.02.2026 01:36 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

The lowest-paid foreigners that they want to eliminate are ironically the ones doing the least-automatable jobs. But this isn't really about technology. It's about racism.

23.02.2026 01:36 โ€” ๐Ÿ‘ 5    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Sometimes I think we're all living in Megazone 23!

22.02.2026 23:22 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Japan's AI Affinity The reasons many Westerners despise AI explain why Japanese don't

I've been noticing that Japanese seem more inclined to see AI tools positively than Westerners, and wanted to figure out why. The answers have less to do with the tech than they do with Japan still having a functioning society. blog.pureinventionbook.com/p/japans-ai-...

22.02.2026 23:21 โ€” ๐Ÿ‘ 40    ๐Ÿ” 11    ๐Ÿ’ฌ 7    ๐Ÿ“Œ 4

ๆ—ฅๆœฌใฎใƒใƒƒใƒ—ใ‚ซใƒซใƒใƒฃใƒผใซ้€ ่ฉฃใฎๆทฑใ„Matt Altๆฐใซใ‚ˆใ‚‹ใ€Œใ‚ตใƒŠๆดปใ€่งฃ่ชฌ่จ˜ไบ‹๏ผ(ใกใ‚‡ใฃใจ้•ใ†)

ๆ—ฅๆœฌใงใฎๅ ฑ้“ใ™ใ‚‰ใใกใ‚“ใจๅˆ†ๆžใงใใฆใ„ใชใ„ๆ—ฅๆœฌใฎใ‚ฝใƒ•ใƒˆใƒ‘ใƒฏใƒผใ€Œใ‚ขใƒ‹ใƒกใ€ใฎ็œŸใฎ้ญ…ๅŠ›ใŒใ€Œๅ–„ใใ‚‚ใฎโ‰’ๆ”ฟๆฒป็š„ๆญฃใ—ใ•ใ€ใซใ‚ใ‚‹ใ“ใจใ‚’ๆŒ‡ๆ‘˜ใ—ใฆใ„ใ‚‹ใฎใ‚‚่ˆˆๅ‘ณๆทฑใ„ใ€‚

ๆ—ฉ่‹— vs. ใ‚ขใƒ‹ใƒก
้ซ˜ๅธ‚้ฆ–็›ธใฎๅœงๅ‹ใฏๆ—ฅๆœฌใฎใƒใƒƒใƒ—ใ‚ซใƒซใƒใƒฃใƒผใซใจใฃใฆไฝ•ใ‚’ๆ„ๅ‘ณใ™ใ‚‹ใฎใ‹๏ผŸ
ใƒžใƒƒใƒˆใƒปใ‚ขใƒซใƒˆ
2026ๅนด2ๆœˆ13ๆ—ฅ
blog.pureinventionbook.com/p/sanae-vs-a...

21.02.2026 13:18 โ€” ๐Ÿ‘ 5    ๐Ÿ” 4    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Happy 40th, Legend of Zelda~ (and Famicom Disk System!)

20.02.2026 15:04 โ€” ๐Ÿ‘ 254    ๐Ÿ” 53    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 7
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Watch How Anime and Manga Have Resurrected Japan's Soft Power - Bloomberg Matt Alt, author of "Pure Invention: How Japan's Pop Culture Conquered the World" discusses why the popularity of Japanese IP and products have surged as the country's pop-culture economy has become i...

Join me and Hello Kitty on Bloomberg! Can Japan's fantasy-industrial complex survive a wave of foreign AI slop? And can it survive America's abdication of global leadership, which is compelling Japanese leaders to take a more aggressive role in regional geopolitics? www.bloomberg.com/news/videos/...

20.02.2026 04:49 โ€” ๐Ÿ‘ 19    ๐Ÿ” 4    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

๐Ÿ’ฝ so close!

18.02.2026 05:11 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

BUCKAROO BANZAI deserves to be in the Criterion Collection

18.02.2026 03:22 โ€” ๐Ÿ‘ 273    ๐Ÿ” 31    ๐Ÿ’ฌ 11    ๐Ÿ“Œ 8

And donโ€™t forget ๐Ÿ“›

17.02.2026 21:27 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Thanks for sharing! Maybe the first confirmed use in the wild!? ๐Ÿคฃ

17.02.2026 11:18 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

A history of dead technology is written into the emoji:
๐Ÿ“ผvideotape
๐Ÿ’ฝoptical discs
๐Ÿ’พfloppy discs
๐Ÿ“นcamcorders
๐Ÿ“Ÿpocket pagers
โ˜Ž๏ธanalog phones
๐Ÿ“‡Rolodexes
๐Ÿงฎabaci
๐Ÿ“ฝfilm projectors
๐ŸŽžfilm (except auteurs)
๐Ÿ“ fax machines
๐Ÿชค(has anyone EVER used this emoji?)

15.11.2024 08:17 โ€” ๐Ÿ‘ 137    ๐Ÿ” 35    ๐Ÿ’ฌ 13    ๐Ÿ“Œ 4
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โ€œEthnicโ€ doing a lot of lifting here. And so is the Buddha.

17.02.2026 07:39 โ€” ๐Ÿ‘ 22    ๐Ÿ” 1    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 0

The toys in this video are amazing!

14.02.2026 14:15 โ€” ๐Ÿ‘ 7    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Pure Tokyoscope in 4D: Matt & Pat go to the Great Bullmark Expo!
YouTube video by Matt Alt's Japan Pure Tokyoscope in 4D: Matt & Pat go to the Great Bullmark Expo!

Join @patrickmacias.bsky.social and I on a Very Special Video Episode of Pure Tokyoscope! We visited the Bullmark Expo to see some of Japanโ€™s greatest and most important kaiju toys. youtu.be/6hHtBUM7AGE?...

13.02.2026 23:32 โ€” ๐Ÿ‘ 16    ๐Ÿ” 5    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 1

I wasnโ€™t involved in the Gundam series, other than very peripherally as the localization producer of the first three Dynasty Warriors Gundam games. But that might have even been after this.

13.02.2026 08:25 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Sanae vs. Anime What does Prime Minister Takaichiโ€™s landslide mean for Japan's pop culture?

Sanae Takaichi won her snap election by a landslide. What does this mean for pop culture in Japan? blog.pureinventionbook.com/p/sanae-vs-a...

13.02.2026 08:09 โ€” ๐Ÿ‘ 16    ๐Ÿ” 8    ๐Ÿ’ฌ 2    ๐Ÿ“Œ 2
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Politics officially getting weird in Japan (this AI video was prompted by a critic of the Takaichi administration) www.instagram.com/reel/DUmiyeD...

11.02.2026 06:37 โ€” ๐Ÿ‘ 17    ๐Ÿ” 6    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Excellent! Thanks for reading.

10.02.2026 06:48 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0