This might be our trendjacking era, but when should brands join the conversation? Taylor Swift’s Showgirl Era sparked a marketing wave from brands. Here’s your framework to trendjack meaningfully – without losing voice, value, or long-term relevance.

Listen. Your brand doesn't need to jump on every trend. There's quiet confidence in knowing when to engage vs when to sit one out - sometimes the best move is no move at all. Here's my take prompted by the #marketing response to Taylor Swift's #LifeofaShowgirl announcement: bit.ly/45pT4UT

TikTok takes on Google Maps by surfacing reviews in the comments tab As TikTok continues to build out its search experience, the social network is now surfacing reviews for select places right within the comments tab of a video. The new feature, which appears to be a test, eliminates the need to conduct a new search or open up Google when you come across a place on […]

TikTok takes on Google Maps by surfacing reviews in the comments tab

OpenAI is reportedly developing its own X-like social media platform | TechCrunch OpenAI is building its own X-like social media network, according to a new report from The Verge. The project is still in the early stages, but there's an

OpenAI is building its own #social network? 🤔

techcrunch.com/2025/04/15/o...

👆 Yes! Exactly this 👌

Lessons from The Masters: a masterclass in exclusivity branding Discover how The Masters golf tournament has built an iconic, exclusive brand through consistency, curation and scarcity - offering marketers a true masterclass in timeless branding.

Completely agree with you on this @mikejennings.bsky.social! Here's a blog with exactly the same sentiment which may be of interest to you 😊 www.aspectusgroup.com/insights/les...

Lessons from The Masters: a masterclass in exclusivity branding Discover how The Masters golf tournament has built an iconic, exclusive brand through consistency, curation and scarcity - offering marketers a true masterclass in timeless branding.

No phones. No trends. Just tradition. What #TheMasters can teach us about brand consistency and control to build legacy: www.aspectusgroup.com/insights/les...

#marketing #branding

Marcoms in 2025: Embracing the ins, eliminating the outs Explore 2025’s top marcoms trends: video, humanized AI & authenticity are in; silos & static content are out. Insights from Aspectus’ APAC experts.

What really matters for marketing and comms in 2025?
Explore the trends shaping the year ahead, and the ones it’s time to leave behind.

Do you agree with this list? What would you add?

#marketing #communications #PR #digitalmarketing

Great line up for DE{CODE}, excited to join this one.