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Will Kelly

@willkelly.bsky.social

Writer and content strategist focused on the cloud, DevOps, and enterprise AI. Learn more about me: https://www.linkedin.com/in/willkelly. See my professional writing samples: https://authory.com/willkelly

98 Followers  |  85 Following  |  774 Posts  |  Joined: 30.05.2023  |  2.1304

Latest posts by willkelly.bsky.social on Bluesky

We got here because “fixing problems” doesn’t trend on LinkedIn, but “AI-powered auto-tagging” does.

19.08.2025 19:24 — 👍 0    🔁 0    💬 0    📌 0

Vendors used to talk about business value. Then they met a growth OKR and never called back.

19.08.2025 14:23 — 👍 0    🔁 0    💬 0    📌 0

Every flashy release is a tombstone for a customer pain point nobody wanted to touch.

18.08.2025 19:24 — 👍 0    🔁 0    💬 0    📌 0

Atlassian optimized for bureaucracy. AI is automating bureaucracy away. That's not bad luck—that's a business model expiring in real time. #AI #Atlassian #SaaS

18.08.2025 19:18 — 👍 2    🔁 1    💬 0    📌 0

Enterprise SaaS rarely collapses. Atlassian won't vanish tomorrow. But by 2030, Jira & Confluence will be the Lotus Notes of collaboration: deployed, unloved, irrelevant. #AI #FutureOfWork #Atlassian

18.08.2025 14:27 — 👍 0    🔁 1    💬 0    📌 0

Execs chase Gartner quadrant glory. Customers chase stability. Guess who wins?

18.08.2025 14:23 — 👍 0    🔁 0    💬 0    📌 0

The feature arms race began when marketing realized the word “solution” doesn’t require an actual solution.

15.08.2025 19:24 — 👍 0    🔁 0    💬 0    📌 0

Feature creep isn’t a bug—it’s a KPI. Solve pain and you can’t upsell it twice.

15.08.2025 14:23 — 👍 0    🔁 0    💬 0    📌 0

“We listened to our customers.” Translation: one VC asked for a feature they saw in a competitor’s booth.

14.08.2025 19:24 — 👍 0    🔁 0    💬 0    📌 0

Most “collaboration” is just status laundering.

Can’t ship it? No problem—schedule a sync, spin up a doc, and rehearse your alignment theater.

Because in modern tech orgs, shipping is risky. But signaling participation? That’s career-safe choreography.

14.08.2025 15:29 — 👍 2    🔁 0    💬 0    📌 0

Roadmaps got hijacked by sales decks. Every quarter: more features, less relevance.

14.08.2025 14:23 — 👍 0    🔁 0    💬 0    📌 0

Somewhere between “solve problems” and “ship roadmap,” vendors discovered it’s easier to add buttons than remove headaches.

13.08.2025 19:24 — 👍 0    🔁 0    💬 0    📌 0

Feature obsession started the day product managers realized pain points aren’t demo-able on stage.

13.08.2025 14:23 — 👍 0    🔁 0    💬 0    📌 0

10/ The moral? Fix the damn pain first. Leave the feature peacocking to your competitor’s keynote.

12.08.2025 23:23 — 👍 0    🔁 0    💬 0    📌 0

9/ Now here we are: SaaS sprawl, FinOps fatigue, and dashboards we scroll through like Netflix—without finding anything we actually want.

12.08.2025 23:23 — 👍 0    🔁 0    💬 1    📌 0

8/ The feature arms race became self-sustaining. No one wins except the slide deck.

12.08.2025 23:23 — 👍 0    🔁 0    💬 1    📌 0

7/ Customers adjusted expectations. Instead of relief, they braced for the quarterly flood of toggles, tabs, and integrations.

12.08.2025 23:23 — 👍 0    🔁 0    💬 1    📌 0

6/ VC money poured in. Roadmaps bloated. “Value” got replaced by “velocity.” Pain points? Too small for the next funding round.

12.08.2025 23:23 — 👍 0    🔁 0    💬 1    📌 0

5/ Product teams stopped asking “What hurts?” and started asking “What will look good on the booth wall at re:Invent?”

12.08.2025 23:23 — 👍 0    🔁 0    💬 1    📌 0

4/ Marketing doubled down. Pain points are messy. Feature lists are tidy. “Fix my billing chaos” became “Now with real-time anomaly charts!”

12.08.2025 23:23 — 👍 0    🔁 0    💬 1    📌 0

3/ Sales learned something dangerous: customers clap louder for features they can see than problems quietly fixed.

12.08.2025 23:23 — 👍 0    🔁 0    💬 1    📌 0

2/ Then came the demos. And demos need sizzle. Suddenly your aspirin came in 12 colors with an interactive dashboard.

12.08.2025 23:23 — 👍 0    🔁 0    💬 1    📌 0

1/ In the beginning, vendors solved actual problems. You had pain, they brought aspirin. Simpler times.

12.08.2025 23:23 — 👍 0    🔁 0    💬 1    📌 0

Every chat-ops win spawns an orphan decision no one can trace next quarter. Log the why, not just the command. Memory is a feature, not a screenshot. #DevOps #KM

11.08.2025 14:23 — 👍 0    🔁 0    💬 0    📌 0

Vendor pitches a “knowledge graph.” Translation: pricey circles around chaos you refuse to delete. Graph the incentives, not the documents, then call me. #skeptic

10.08.2025 19:24 — 👍 0    🔁 0    💬 0    📌 0
Preview
AOL Finally Discontinues Its Dial-Up Internet Access - After 34 Years AOL (now a Yahoo subsidiary) just announced its dial-up internet service will be discontinued at the end of September. "The change also means the retirement of the AOL Dialer software and the AOL Shield browser, both designed for older operating systems and slow connections that relied on the fami...


AOL Finally Discontinues Its Dial-Up Internet Access - After 34 Years

https://tech.slashdot.org/story/25/08/10/0626249/aol-finally-discontinues-its-dial-up-internet-access---after-34-years?utm_source=rss1.0mainlinkanon&utm_medium=feed

10.08.2025 07:42 — 👍 15    🔁 7    💬 0    📌 2

If a process needs a 40-page SOP, the process is broken, not the docs. Shorten the steps, shrink the manual. KM should be a mirror, not a smoke machine. #lean

10.08.2025 14:23 — 👍 0    🔁 0    💬 0    📌 0
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US intel agency reviewing Grok video filmed during man’s commute to secure NSA facility | CNN Politics Elon Musk has spent recent days promoting videos posted by Tesla drivers around the world documenting their experience talking with an “unhinged” version of the AI virtual assistant Grok – but one cli...

I don't have a security clearance and never did, but the first thing that jumps out at me is that everyone knows Teslas up-load video for self-driving training, etc. Why would any highly classified area allow them anywhere close? #YankHisClearance

www.cnn.com/2025/08/08/p...

09.08.2025 20:23 — 👍 1    🔁 1    💬 0    📌 0

Your Confluence has 28 000 pages. Quick—find the canonical API contract. Exactly. Search isn’t broken; curation is. Delete with extreme prejudice, then tag what survives. Marie-Kondo your metadata.

09.08.2025 19:24 — 👍 1    🔁 0    💬 0    📌 0

Here’s what nobody’s admitting: tribal knowledge = job security. Veterans hoard it behind Jira tickets and inside jokes. Want real KM? Reward obsolescence, not empire building. #orgculture

09.08.2025 14:23 — 👍 1    🔁 0    💬 1    📌 0

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